Scott Siders

Principal Consultant/Director of Content Strategy/Senior Marketing Writer @Great Scott! Content Marketing

MarketingCopywriter📝 Influencer or BloggerConsultingBusiness OwnerAssociateBloggerBusiness AnalystAdvisorContent Manager

With over 15 years of expertise in B2B content marketing and strategy, I have consistently driven organic growth of 20% to 30% across various industries, including B2B SaaS, eCommerce, and customer care/experience. My career highlights include leading cross-functional teams to exceed key performance indicators, crafting compelling, data-driven content, and developing SEO-driven strategies to enhance thought leadership and sales enablement. As a content strategist and marketing leader, I’ve significantly boosted MQLs, web traffic, and social media engagement through targeted campaigns and collaboration with technical teams. Notably, my work has elevated brand visibility, with increases of up to 63% in content engagement and 51% in lead generation. In addition, I have successfully managed and mentored teams, organized content pipelines, and refined editorial processes to ensure consistent, high-quality content across multiple platforms. My leadership in end-to-end content marketing strategy, writing, and management has contributed to substantial user engagement improvements, website overhauls, and increased conversions, all while leveraging a growth mindset and creative, data-driven storytelling strategies.

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