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Work Background
Assembly GlobalPerformance Team Lead
Mar. 2021Dubai, United Arab Emirates● Planning - full customer funnel and audience analysis and planning, discovering the potential expansion across other channels and markets globally
● Reporting – leading the client calls, communication, reporting with clients and central teams (including search, display, SMM, affiliates, programmatic, and SEO departments)
● Account management and weekly control of the client’s KPIs, team management. timing, tasks and coaching
● Business Development – pitch decks preparation and planning, market analysis and sales funnel analysis
● Product Marketing. - collaboration & new product launch with Yango in MENATI region (Ecomm+, Yango, Yango Maps, Yandex Search, Yandex Display)
ForwardPMXSenior Performance and Activation Manager
Jan. 2019 - Mar. 2021Moscow, Moscow City, Russia● Planning – full customer funnel planning and audience analysis
● Business Development – preparing the proposal decks and meeting the potential clients (EN/RU)
● Reporting – weekly calls, e-mail and dashboard reporting and discussion with clients and central teams (including SMM and SEO departments)
● Analysis and optimisation – daily analysis and control of the performance, KPI’s control
● Management – team members (2 junior analysts) activity planning, time tracking and control of activities (campaigns management, localization, creatives and necessary changes)
● Tech support and automation – main person in charge of all SQL-based processes for reporting and automation in our office
Forward3DJunior Performance Analyst
Oct. 2016 - Dec. 2018London Area, United Kingdom● Client accounts management on Yandex.Direct, Google Ads, Microsoft Advertising ● Creation of the text ads and extensions in EN and RU langaages
● Customers behaviour analysis
● Coordination of the workflow with the central client teams and clinet weekly/monthly reports creation
Queen Mary University of LondonPostgraduate Research Assistant
Jul. 2014 - Sep. 2016London Area, United KingdomMicrowave and nanoscale engineering and computer science. Theoretical, numerical and experimental research of electromagnetic field to matter interactions. Successfully participated in and defended the project within the NANOMICROWAVE project as part of the Marie Curie Actions (European Commission).
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