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Work Background
HPHybrid Work Solutions & Peripherals Manager
Nov. 2022 - Nov. 2024São Paulo, BrasilIn my role overseeing Business Development and Sales Management for the Hybrid Work Solutions & Peripherals Department, I spearheaded the initiative to establish and elevate the presence of HyperX and HP Peripherals in the Brazilian market. My objective was to consistently enhance brand recognition and maintain a leading market share for HyperX and introduction of HP portifolio as a new player for the local market.
In today's rapidly evolving work landscape, the boundaries between office and home have blurred, necessitating hybrid work solutions. This shift requires thoughtful integration of tools and peripherals that enhance productivity and comfort, whether at a corporate office desk or a home office. To achieve this, I leveraged my abilities in market positioning, strategic planning, relationship management, and data analysis. Additionally, I utilized inventory management skills to ensure product availability, and implemented effective sales and marketing strategies to drive market penetration and brand loyalty. Our HP portfolio was primed to deliver the best solutions and experiences.
HyperXRegional Manager, Sales & Channel Mkt
Feb. 2021 - Oct. 2022São Paulo, BrasilStriving to maintain HyperX's position as a leader in the gaming industry, I have embraced the role of Regional Manager with a total commitment to innovation and excellence. This dedication has driven continuously elevation of our offerings, ensuring the brand not only retains its competitive edge but also sets new standards in the market. As a Regional Manager, I have led strategic initiatives across multiple territories, managing diverse teams to achieve outstanding performance. My responsibilities included:
Developing and executing regional sales strategies to maximize market penetration and revenue growth.
Building and nurturing strong relationships with key partners and clients to drive long-term success.
Analyzing market trends and competitor activities to identify opportunities for business expansion.
Coordinating cross-functional efforts to ensure seamless product launches and promotional campaigns.
Implementing best practices and innovative solutions to optimize operational efficiency and customer satisfaction.
HyperXBusiness Development Manager
Jan. 2019 - Feb. 2021BrazilCommited on spearheading the development of HyperX Gaming in the Brazilian market. Emphasizing strategic partnerships with distributors and retailers in both offline and online channels to enhance brand presence and establish HyperX as a premium, recognized solution. I have successfully driven the expansion of HyperX's market share through targeted strategies and in-depth market analysis. My role involves managing and optimizing relationships with key channel partners, implementing effective sales and marketing initiatives, and ensuring inventory levels align with market demands. I am adept at identifying growth opportunities and leveraging data analytics to guide decision-making processes. With a proven track record in Business Development, I have consistently achieved and exceeded sales targets, while also mentoring and leading a dynamic sales team to deliver exceptional results.
Kingston TechnologyAccount Manager
May. 2010 - Feb. 2021São Paulo, BrasilChannel, Retail and Etail Accounts:
Relationship Management, building and maintaining strong, long-term relationships with key channel partners.
Inventory Management, overseeing inventory levels to ensure optimal stock availability.
Sales Performance, monitoring and analyzing sales data to track performance against targets.
Goal Setting, establishing clear, measurable goals for the sales team.
Campaign Planning & Strategies, developing and executing comprehensive marketing campaigns. Additional Responsibilities:
Marketing Budget Application: Managing the allocation of marketing budgets.
Training for Retailers and Distributors’ Sales Staff: Conducting training sessions for sales staff.
Attendance and Coverage at Events and Rounders: Representing the company at industry events.
Experience in Regional Attendance Across Various States in Brazil: Managing sales and marketing activities across multiple states. First HyperX Peripheral Product Introduction in Country, since the first piece!
McAfeeConsumer Account Manager
May. 2006 - Apr. 2010Retail and Channel Accounts:
Relationship Management, building and maintaining strong, long-term relationships with key partners.
Inventory Management, overseeing inventory levels to ensure optimal stock availability.
Sales Performance, monitoring and analyzing sales data to track performance against targets.
Goal Setting, establishing clear, measurable goals for the sales team.
Campaign Execution, developing and implementing marketing campaigns. Additional Responsibilities:
Marketing Budget Application: Managing and allocating marketing budgets efficiently.
Sales Training Sessions: Conducting training sessions for sales staff.
Attendance and Coverage Whole Brazil Territory: Managing sales and marketing activities across Brazil.
Quickness Marketing e ComunicaçãoPOP Trainer and Support
Sep. 2005 - Feb. 2006Being a mkt agency contractor some challenges came to develop some launches from Microsoft solutions and Nokia smarphones introduction inside of brazil main retailers.
In charge of generating new learning about both companies content, pushing the brand to another level of priority into the store and stablishing relationship with managers, supervisors and sales reps.
Cebi InformáticaMarketing Contractor
Aug. 2003 - Jun. 2005In charge of developing internal campaigns, developing eLearning trainings and events administration.
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