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Work Background
TrueDialog: Enterprise-Grade SMS Texting PlatformVP, Demand Generation
Oct. 2023
uShipSr Director, Growth Marketing
Feb. 2022 - Mar. 2023• Manage digital acquisition team, responsible for developing the overall acquisition strategy for uShip and driving the integration and execution across multiple platforms and go to market. 2018 and 2019 uShip “Manager of the Year” award winner. • Responsible for forecasting $20M/year business line, managing corresponding $5M/year budget and developing digital acquisition strategy to achieve goals. • Marketing liaison with senior leadership team to identify and analyzes competition, channel trends, market opportunities, products and activities in the marketplace including development of competitive strategies. • Relaunched affiliate marketing program that has achieved 50% year / year revenue growth since implementation.
uShipDirector of Global Demand Generation
Jul. 2019 - Jan. 2022
uShipSr. Demand Generation Manager
Jul. 2018 - Jul. 2019Austin, Texas Area
HotSchedulesDemand Generation Manager
Jun. 2015 - Jun. 2018Austin, Texas Area• Built and optimized a demand generation center of excellence based on the Sirius Decisions Framework, which successfully created demand, filled sales pipeline, and tracked closed-loop reporting for independent restaurants.
• Utilized grassroots tactics to maximize budget and create "demand creation programs in a box" for direct sales, resulting in a 50% YoY increase in SQLs.
• Rebuilt the tele-prospecting process and developed service-level agreements (SLAs) between marketing and sales, resulting in a 45% increase in MQLs to SQLs and a 20% decrease in lead processing time.
• Implemented Marketo from the ground-up, restructuring and refining the lead scoring program to ensure accurate scoring results.
Home Improvement LeadsMarketing Innovation Manager
Sep. 2014 - May. 2015Austin, Texas• Managed lead-driven direct response Ad Network platforms, including Facebook, Twitter, and Content Ad Networks, resulting in a 2.5x return on investment.
• Developed a system for identifying areas of opportunity and maintaining profitability within new platforms, while training marketing associates to maintain those systems.
• Utilized data analysis to aggregate large amounts of data and identify patterns and trends, increasing customer acquisition
CoveritLiveMarketing Programs Manager
Mar. 2013 - Jul. 2014Austin, Texas Area• Led the design and execution of brand awareness and lead generation for all CoveritLive marketing activities, including email marketing, SEO/SEM, paid advertising, and conference/industry events.
• Constructed campaigns to drive new customers through the CoveritLive self-serve subscription offering, resulting in a 15% YoY increase in self-serve revenue.
• Lowered customer churn rate by 25% through the implementation of a new customer email program and monthly best practices e-newsletter.
AMDOnline Marketing Manager, Search/Mobile Strategy
Jan. 2011 - Mar. 2013• Manage AMD's global SEO program, monitoring over 20,000 keywords, 27 million quarterly web visits, and $23 million in revenue per quarter, and driving overall best practices across all business units.
• Manage AMD's cross-organization online mobile team, researching and launching AMD mobile online web initiatives, including an Android/HTML 5 app and responsive design website based on fluid grid, flexible images, and media queries.
National InstrumentsEmerging Media Analyst
Apr. 2010 - Jan. 2011
National InstrumentsAdvertising Specialist
Mar. 2008 - Jan. 2011
GSD&M Idea CityEvent Marketing Manager
Aug. 2006 - Jan. 2008
Fogarty Klein MonroeMedia Supervisor
Jan. 2005 - Jan. 2006
Fogarty Klein MonroeSr. Media Planner
Jan. 2004 - Jan. 2006
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