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Work Background
PavilionExecutive Member
Jan. 2024
MavenspireVP, Acquisitions
Jan. 2022 - Jan. 2024Annapolis, Maryland, United StatesResponsible for building division focused on finding top of funnel prospects and converting them to new logo clients.
- Developed GTM strategy that combined ZoomInfo & outbound B2B calling supported and differentiated by entertaining + educational virtual events and content bearing company’s authentically quirky brand voice.
- Created multi-channel lead generation engine that doubled deal volume for net new prospects in first 6 months
- Honed value prop and positioning on new offerings to generate a 76% held rate for scheduled meetings after first call and 85% sales stage progress after second call.
MavenspireVice President, Marketing
Jan. 2020 - Mar. 2022Annapolis, MarylandRepositioning technology consultancy from product-first to services-first. Creating digital marketing lead engine for organization. - Launched new website, capturing Mavenspire’s unique voice and differentiators
- Implemented organic and paid digital campaigns on multiple platforms, increasing web traffic by over 100%
- Created library of thought leadership content to match each stage in prospect decision-making process
- Developing lead nurture process to take cold leads and promote them to sales qualified
- Implemented use of CRM and lead enrichment strategies in marketing, increasing size of prospect audience within CRM exponentially
Blank Page AdvisoryChief Marketing & Innovation Consultant
Mar. 2017 - Jan. 2020Baltimore, MarylandProvide consulting services to various clients working on projects focused around marketing & innovation strategy, strategic planning, and long-term business strategies. • Increased marketing ROI for technology company by re-balancing marketing spend to favor measurable channels, creating tracking and measurement processes using CRM and launching digital marketing strategy.
• Developed 10-year growth plan for Montessori school and executed marketing and growth strategy over 2 years. o Grew student population by 562% over 2 years through creation of integrated marketing campaign encompassing print, PR, and social media; contributed to 68% conversion rate of info sessions. • Contributed to business case for Canadian financial services organization’s launch of innovation center. • Played key role in vetting commercial opportunity for navigational technology for start-up organization; assisted in identifying appropriate exit strategy for organization by implementing LEAN start-up methodology for NAV-I.
TransamericaAVP, Innovation
May. 2013 - Mar. 2017Baltimore, Maryland AreaSelected to co-found innovation center, building function from ground up. Mapped out center’s objectives, staffing structure, methodologies, and reporting. Drove cultural transformation surrounding innovation, focusing on engaging all employees across all business units to foster true innovation and develop clear operational path for innovation initiatives. • Guided strategy to accelerate innovation by leading challenging cultural shift, doubling organization’s independently measured Innovation Readiness Score over 4 years. • Created and facilitated all-employee roadshow of Innovation Cafes across 9 corporate locations in U.S. and Canada, educating nearly 10K employees on innovation. • Recruited teams of Innovation Ambassadors at all locations to prioritize efforts of Innovation Center and ensure company-wide focus on initiative. • Instituted LEAN start-up methodologies to institutionalize customer-centric, data-driven decision making and intelligent risk taking. • Introduced BrightIdea software to manage intake, idea evolution, and reporting of innovation initiatives which was adopted by parent company. • Served as guest speaker at Process Driven Innovation Conference, attaining high ratings for information delivery.
TransamericaDirector, Marketing Development
May. 2004 - May. 2013Baltimore, Maryland AreaIdentified opportunity to leverage underutilized marketing channels of Internet, Customer Service Marketing, and Customer Retention; built new functions and restructured marketing team to support business objectives while breaking down organizational siloes. Transitioned to lead “New Stuff” team focused on new product and market opportunities, laying foundation for company’s Innovation Center. • Drafted innovation manifesto, devising plan to create culture of innovation while securing $800K in funding. • Architected digital direct-to-consumer strategy for emerging consumer segment; resulted in formation of new business unit, Transamerica Direct. • Developed and tested product line, market entry strategy, and partnerships to support underbanked consumer segment; launched pilot programs with customers to validate market potential. • Selected in first Design Thinking project at company, delivering several new distribution approaches for Transamerica Brokerage Division with several being adopted. • Brokered partnership between 3 divisions, securing $1.8M in funding for development of highly successful Transamerica Center for Health Studies.
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