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Work Background
ENROUSHChef Marketing & Expansion Officer
Jun. 2024Romania
InnoshipCMO Central Europe
Oct. 2022 - Jun. 2024RomaniaAs Chief Marketing Officer (CMO) for Central Europe at Innoship, I'm supporting the growth and expansion of the company in the Central and Eastern Europe (CEE) region following the Alsendo Group merger.
Key Responsibilities: Go-to-Market Strategy for CEE Region: Led the development and execution of a comprehensive go-to-market strategy for Central and Eastern Europe (CEE) to establish Innoship as the region's leading shipping management technology (SaaS). Post-Merger Integration: Following the successful merger with the Alsendo Group, I play a key role in aligning Innoship's strategic communication with the new entity's vision. This included repositioning Innoship as a leading shipping management SaaS solution under the Alsendo Group umbrella. Product Rebranding and Localization: Overseeing Innoship's platform rebranding under the Alsendo Group, adapting the product and communication strategies to new markets and regions. Polish Market Expansion: Continuation of my responsibility for all marketing efforts in the Polish market, focusing on aligning our strategies with the broader goals of the merged entity. Coordination of Local PR and Digital Teams: Manage and coordinate local Public Relations (PR) and Digital Marketing teams to maintain consistent messaging and brand representation in all markets. Development of Regional Group Brand: Continuously contributing to the development and reinforcement of the regional group brand identity, emphasizing our leading position in shipping management solutions across the CEE region
InnoshipHead of Marketing & Growth
May. 2021 - Oct. 2022RomaniaDevelop the yearly marketing strategy (content creation, email marketing, social media marketing, SEO, paid advertising, and PR). Quarterly refine the marketing mix to drive the best results. Manage the daily operations of the marketing department and coordinate teams/vendors across all areas of marketing. Define budgets, goals, milestones, and monthly action plans while setting OKRs for my team members. Brand repositioning: moving from a product-centric to a consumer-centric approach. Branding refresh involved establishing frameworks around brand communication (main pillars), imagery, tone of voice, and creative direction. Develop compelling value propositions and articulate PODs for our solution. Define content strategy based on primary audience segmentation. Platform user experience optimization by providing input to the product team regarding
initiatives that can support key marketing objectives. Create case studies and sales collateral. Produce explanatory videos and testimonial videos showcasing our success stories. Create and implement innovative multi-channel acquisition strategies & campaigns via solid collaboration with product, sales, and technical teams. Analyse and interpret internal sales data to inform business decisions and make recommendations to stakeholders. Gained experience in working with marketing automation tools (Ex. SendGrid), CRM (Ex. Monday) Improve our funnel and lead generation efforts, developing inbound and ABM campaigns (Ex. LinkedIn targeted campaign using innovative automation tools). Represent the company at industry events
LIA EssentialsFounder & Creative Director
Sep. 2015 - May. 2021Bucharest, RomaniaLIA creates unique bracelet collections conceived with a very minimalistic approach, using excellent materials. Project: Launched a high end fashion bracelets brand. Led and managed all development process involving: - concept and design - managed research and product development - international sourcing for production & raw materials - image & branding coordination - developed Worldwide distribution & retail strategy - planning and implementation of brand participation to national (Materia
Leather Fair, Marche De Noel) and international trade shows (Pure London Fashion Show 2016, World Fashion Show Tokyo 2017, SIeraad Art Fair, international jewelry design fair Amsterdam 2018) Paris Fashion Week ( September 2019 ) - managed private label innovative collaborations ( chip incorporated premium range for UNTOLD festival )
THE KEY ADVStrategic Marketing Consultant and Senior Project Manager
Apr. 2015 - Jun. 2021Bucharest, RomaniaProvides project management, start-up branding services, and strategic marketing services designed to generate growth, impactful brand marketing campaigns, and create memorable event experiences. Clients include: • WAU foods (FMCG start-up) June 2020 to Present -Provided start-up branding services to support brand launch: naming, positioning, brand design -Supervised teams of creative specialists providing a complete range of packaging design
-Brand communication strategy •Lesaffre International marketing events agenda. Apr.2016 to Dec.2020 -Provided end-to-end management for strategic projects aligned with corporate marketing programs and product re-branding.
-Partnered with the Marketing team to support brand communication, planning, and implementation.
-Supervised teams of creative specialists, project managers, and event planners. •H&M
Led event planning and marketing on behalf of store openings (4 stores) across the country. •Ownzones Media Network
Managed product launch event and supplied project management support. •LIA ESSENTIALS www.lia-essentials.com May 2015 to Present -Launched fashion brand, including leading concept design, research and product development, international raw materials sourcing, brand marketing, retail strategy, and special event support. -Participated in Pure London Fashion Show, World Fashion Show Tokyo, and Paris Fashion Week. •working with local start-ups as an interim marketing department to develop brand identity, brand strategy, and integrated communication plan. •developed briefings and reviews, following up with an execution for third parties ( creative director/ copywriter/ architect, etc.) involved in brand development and creative works on behalf of my clients. Provides project man
Frank GroupPartner & Head of Consumer Experience
Mar. 2014 - Aug. 2015Management and business development of below-the-line and events marketing division within the group Sample projects: •Unilever - managing Trade Marketing Projects and retail audits for the Romanian market. •Farmexpert - managed Corporate Events Projects with 300+ guests - managing b2c POS activations covering 600+ pharmacies •Pireus Bank - managed corporate rebranding projects. Design & monitor & audit for corporate implementation. •Creative - developed creative concepts and project management for retail campaigns •Resources - sourced and managed human resources needed for all events & campaigns projects.
Hip MarketingCo-Founder & Managing Partner
Sep. 2005 - Feb. 2014Bucharest, RomaniaManaged and founded an independent marketing agency providing brand activations events & campaigns that focus on the consumer and deliver unique experiences. The company delivers B2B and B2C engagement and activation strategy & concept development, planning ,sourcing resources, training and event project management across multiple direct options; trade shows, conferences, events, in-store, street and guerrilla marketing campaign. Consumer experience projects/events (concept & implementation) FMCG: Coca Cola (Dorna Izvorul Alb), Dr. Oetker (Inedit), Unilever (Axe), Pepsi (Lipton Ice Tea), Friesland Foods (Milli, Napolact, Dots), Iglo,Lactalis International (President), Galbani, Heineken, Cristalex (Apperol, Campari, Dissarono ) AUTOMOTIVE : Volvo, Porche Romania, Dacia Renault TELECOM : Romtelecom,Cosmote, Zapp,Vodafone , Say Communication , Germanos IT&C : Epson, Siemens, Assus,
FINANCE : Volksbank, Piraeus, Banca Romaneasca
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