SalesforceDirector of Product Marketing, Media & Entertainment
Jun. 2020 - Jul. 2022San Francisco Bay AreaFollowing its complete acquisition by Salesforce, Vlocity, now integrated into Salesforce Industries, led the product marketing initiatives for Media Cloud. This involved a holistic range of responsibilities, covering product positioning and messaging, go-to-market (GTM) strategies, thought leadership, research, sales enablement, customer case studies, and demand generation activities.