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Work Background
VyondHead of Product Marketing
Aug. 2022San Francisco Bay AreaVyond, the AI-powered video creation platform, accelerates video creation for enterprise businesses, empowering them to communicate more effectively. Spearheads product launches, drives overall positioning, messaging and thought leadership, formulates GTM strategy, conducts competitive intelligence, directs release marketing, manages sales enablement, and nurtures analyst relations. Guides and mentors a team of high-performing product marketing managers.
SalesforceDirector of Product Marketing, Media & Entertainment
Jun. 2020 - Jul. 2022San Francisco Bay AreaFollowing its complete acquisition by Salesforce, Vlocity, now integrated into Salesforce Industries, led the product marketing initiatives for Media Cloud. This involved a holistic range of responsibilities, covering product positioning and messaging, go-to-market (GTM) strategies, thought leadership, research, sales enablement, customer case studies, and demand generation activities.
VlocityHead of Global Product Marketing, Media & Entertainment
Mar. 2020 - May. 2020San Francisco Bay AreaLed global product marketing for Vlocity’s 6th and newest vertical, Media & Entertainment. Vlocity, a pioneer in industry cloud solutions developed in partnership with Salesforce, led the way in delivering industry-specific cloud and mobile software. Reported to the GM for Media & Entertainment, played a pivotal role in driving the growth of solutions by overseeing product positioning and messaging, go to market (GTM) strategies, sales enablement, and demand generation activities.
ABS-CBN InternationalSenior Director, Product & Business
Jan. 2014 - Oct. 2019San Francisco Bay AreaAs the Head of Product and Business for TFC Online (www.tfc.tv), often dubbed as the “Netflix or Hulu of the Philippines”, a global video platform catering to the 10 million overseas Filipinos, spearheaded the overall product strategy and roadmap. Leveraging both qualitative and quantitative data, led short to medium term forecasting, and held complete P&L accountability. Collaborated with cross-functional teams including engineering, design, operations, marketing and operations to ensure alignment around strategic priorities.
ABS-CBN Global Ltd.Managing Director
May. 2009 - Dec. 2013Tokyo, JapanServed as Managing Director for ABS-CBN Japan, revamped and led the company's operations in Japan, supervising a 24-member team engaged in sales, distribution, marketing, operations, community and public relations, customer service, human resources, and finance.
ABS-CBN InternationalHead of Business Development
Jan. 2005 - Jan. 2009San Francisco Bay AreaProactively identified, evaluated, and negotiated new global business opportunities with a focus on increasing market presence among the 10 million overseas Filipinos. Formulated comprehensive financial, business and operational go-to-market plans, established pivotal technology partnerships to facilitate the launch of ventures.
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