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Work Background
Sera SystemsProduct Marketing
Jan. 2024 - Jun. 2024Dallas-Fort Worth Metroplex · Hybrid• Hired by a SaaS startup to establish a product marketing strategy & function.
• Created AI automation to increase the capabilities of a small marketing team.
• Led product-market fit analysis: parsed sales & customer data.
• Led competitive analysis: researched competitor capabilities for sales & product teams.
• Created sales strategy, enablement materials & product messaging.
• Created prospect driven demonstration as part of a product led marketing strategy.
• Generated new lead generation tactics & materials.
VOSSProduct Marketing & Management Leader
Oct. 2015 - Jan. 2024Dallas/Fort Worth Area · Hybrid• Leading provider of SaaS solutions for Unified Communications Migration, Management, Assurance, & Analytics. • Led creation of technical & business messaging targeting enterprise & service provider decision makers.
• Drove demand by developing and executing product go-to-market strategies with supporting content & activities (website creation, datasheets, white papers, press releases, presentations, demonstration scripts, videos, etc.) • SaaS strategy development: proposed product changes to add telemetry and evolve to product led demand generation.
• Appointed by CEO to lead product management activities for a new data Analytics product line (comprehensive monitoring, observability and proactive reporting.)
• Define product market fit: collaborate with customers and internal teams to plan product direction.
• Train sales teams, deliver customer demonstrations & solution presentations
• Led software deployment for major US service provider
• Led Go-to-Market and product launch strategy & execution.
APCON, Inc.Worldwide Channel Lead
Jul. 2015 - Oct. 2015Dallas/Fort Worth Area · On-site• Short term contract to create a new channel program for a growing tech company.
• Created channel marketing strategy and developed channel program pricing, benefits & requirements.
• Developed messaging to partners and co-branded campaigns to be run by partners.
PriceSenz & PriceDeltaSales and Marketing Lead
Jan. 2015 - Aug. 2015Dallas/Fort Worth Area · Remote• Short term contract to lead outbound marketing and sales efforts for startup sister companies.
• Closed $165K deal in the first 3 months.
• Found, pitched and led negotiations on a $370k opportunity.
• Grew opportunity pipeline from $0 to $600K in 6 months
• Created business contract framework including Statement of Work & Service Level agreements. • Established relationships with key target accounts.
VendavoDirector Client Solutions
Jan. 2013 - May. 2015Dallas/Fort Worth Area• Leading provider of price management SaaS solutions leveraging corporate data to deliver price optimization. • Led professional services sales for new customer deployments with deal sizes ranging from $1-3M
• Drove project estimation, commercial negotiations, contract creation & ongoing management.
• Managed 35 enterprise customers accounting for $1.2M annual pipeline
• Maintained executive, mid-level and project team relationships.
• Collaborated across a matrix organization to create complex solution proposals. • Nurtured inactive customers to generate new services business.
CiscoGlobal Partner Marketing Senior Manager
Aug. 2008 - Jan. 2013Dallas/Fort Worth Area · Hybrid• Created programs and led campaigns to drive more effective demand with and through partners. • Led global partner campaign development for cloud, unified communication (UC), security and hosted collaboration products. • Achieved $100M marketing influenced small business sales annually.
• Launched award winning Marketing Concierge (mCon) program as a key member of the project team. • Led marketing strategy meetings with, and training for partners and Cisco’s channel sales teams.
• Owned the launch and execution of the mCon program for service providers leading and a program ROI exceeding 45:1.
CiscoGlobal Marketing Programs Senior Manager
Aug. 2006 - Aug. 2008Dallas/Fort Worth Area · Hybrid• Led co-marketing campaigns with resellers, service providers, distributors and retail sales. • Led implementation for partners rolling out hosted small & medium business (SMB) solutions. • Created channel partner co-marketing programs to increase demand for Cisco’s new small business products. • Achieved $200M marketing influenced small business sales annually.
CiscoOperations & Programs Manager
Mar. 1999 - Aug. 2006Dallas/Fort Worth Area• Facilitated executive team review of R&D priorities in a fast growing, dynamic business unit.
• Led 18 program managers working over 50 different product development programs representing $140 million invested and $1 billion in annual revenue. (Software, hardware, operating systems, globalization)
• Launched program tracking system leading to better resource utilization and cost savings across programs.
PageNetAccount Management, Operations, Training and Development
Jan. 1996 - Dec. 1999Dallas/Fort Worth AreaManager, National Account Sales
Led team of 3 Account Executives, and owned general oversight of 18 large national accounts ($4.3 million in annual revenues).
• Owned issue escalation, executive messaging and negotiation with our national account customers. Account Executive, National Accounts
Managed launch and continued growth of 10 Fortune 500 accounts ($2 million in annual revenue) plus a team responsible for an additional ~50 accounts.
• Increased sales into multi-million dollar National account by 25% in 6 months
• Partnered with customer contacts nationwide to identify specific needs, design unique solutions and education programs for new products and services. Manager, Operations
Managed three teams responsible for National Account order fulfillment and distribution. Built new processes and teams to meet business demands. Drove changes within a new division to improve productivity and reduce errors as order volume increased. • Led cross-functional team to implement system enhancements saving the company $40,000 annually • Increased team productivity through personal and professional development
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