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WONGDOODYVP Senior Client Partner - Toyota, Nissan, P&G and The Coca-Cola Company
Mar. 2022 - Dec. 2024New York, United StatesLeading digital transformation initiatives for the Automotive, Tech, Energy and CPG industries. I drive organic growth and strategic partnerships across key accounts, including Toyota, Nissan, Coca-Cola, P&G, Solarwinds, and Conocco Phillips. My focus is on deepening client relationships, identifying new business opportunities, driving end to end sales processes, and ensuring the successful delivery of creative and innovative solutions that align with clients' business objectives. I collaborate closely with cross-functional teams to craft tailored human-centered strategies that address complex challenges various industries. By leveraging my expertise in digital transformation and human centered design, we help clients optimize their operations, enhance customer experiences, and achieve measurable results. My efforts have consistently led to 40% increase in client satisfaction, retention, and revenue growth.
Publicis GroupeGlobal Account Director (Front-End Design Innovation) - Procter & Gamble
Oct. 2019 - Sep. 2021Greater New York City AreaGlobal Oral Care category agency leader, partnering closely with the Crest and Oral-B cross-functional teams to create the future of Oral Care through leading strategy and creative execution of paste business innovation pipeline ranging from 9 months to 5 years previous to launch. Lead product innovation initiatives for the globe. Actively Collaborate with R&D, consumer insights, and creative teams to develop consumer-centric product concepts and formulation in order to validate them and execute go-to-market growth campaigns through Global Toolkits to guide worldwide regional partners on new launches. Primary brand guardian for the regional teams and key point of contact to drive cohesive campaign strategy and communication consistency. Driver of global channel strategy creation, collaborating with regional markets on media planning for big bet initiatives. Thought leader on global activity and trends, conducting competitive alerts, landscape assessments, bi-annual innovation reports and future consumer behavior studies. Spearheaded Sustainability and social inclusion strategies to optimize agency’s current creative process to drive P&G’s 2030 Ambition Goals. Executed the first carbon-neutral and inclusive production in Publicis’ History.
The Human FactorManaging Director
Jul. 2018New York, New York, United StatesDriving meaningful transformation through human-centered design, creativity, and lean innovation. As Managing Director at The Human Factor, I partner with businesses across diverse industries— CPG, manufacturing, retail, tech, healthcare, automotive, and Top Startups—to uncover opportunities, solve complex challenges, and deliver impactful solutions. Our approach goes beyond fixing symptoms. We identify root causes, break down silos, and craft actionable strategies that enhance profitability, streamline operations, and align with human needs. From incremental innovations to bold product designs, we deliver scalable solutions that drive real-world results. Let’s turn your vision into action.
👉 Book a discovery call: https://calendly.com/humanfactordesign
VMLY&RAssociate Account Director - Colgate-Palmolive LATAM
Jan. 2015 - Mar. 2018Greater New York City AreaCategory client service leader orchestrating international teams in strategy, creative, digital, media, production and retail to develop and execute fully integrated 360 global/regional advertising campaigns for Speed Stick. Led the development of global strategic brand repositioning through design thinking workshops. Leveraged quant and qual research to understand consumers and their journey. Collaborated with client’s consumer insights team to lead co-creation brainstorming sessions with stakeholders and end consumers. Drove projects from brief to execution. Partnered with Facebook, Google and Microsoft to design digitally centered experiences to support the launch of key portfolio offerings. Collaborated with client category directors on securing and managing yearly media and production budgets. Selected Achievements:
● Campaigns helped increase share of market and attitudinal equity for category by 10%
● Influencer and social media campaigns increased brand engagement and purchase intent by 20%
DiageoAssociate Brand Manager - Johnnie Walker
Jan. 2011 - Jan. 2012Miami, Florida, United States
IrisAccount Supervisor - Diageo, Adidas and Yahoo
Aug. 2010 - Nov. 2014MiamiResponsible for the overall service, profitability, and growth of Adidas and Diageo accounts. Executed business plans, client development plans, budgets and performance targets. Lead development and execution of breakthrough regional marketing campaigns through key media channels such as Digital, TV, print, outdoor activations and retail.
Sony Mobile CommunicationsMarketing Activation Coordinator
Aug. 2007 - Jul. 2010Miami, Florida, United StatesCoordinated regional campaigns for key mobile phone launches and key sponsorships such as FIFA, Sony Ericsson Open, and world renowned artist such as Madonna, Juanes and Shakira. Executed Trade campaigns guided toward the education of sales force in Latin American Markets. Collaborated with TV, Shopper and PR agencies to execute regional campaigns Created PR strategies for top selling handsets and sponsorships launched across the region. Created Digital first strategy guiding the region into social media Collaborated on a monthly basis with finance to align $20M marketing budget.
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