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Work Background
RingMyBelle.comCo-Founder
Aug. 2022Headquartered in Charleston-Going NationalCo-Founder of RingMyBelle.com which is on-demand beauty. Website is launched in Charleston with several other cities rolling out in 2023/2024.
We are serving many secondary markets with blow outs, makeup and spray tans by licensed professionals at your door!
FRESHSTART DOGIPACK CEO/Founder/Creator
Jul. 2017Beverly Hills, CaliforniaCreator of the innovative, hands-free, all-in-one accessory called Dogipack, developed for dog owners and dog walkers. Dogipack is a unique product that contains a place for everything needed to walk a dog; cellphone pocket, collapsible bowl, water bottle holder, Bags on Board poop bags, carabiner for keys, dog leash or mace, pocket for I.D., cash, or dog treats. Dogipack also features reflective belt webbing and comes in several styles. Dogipack has been seen in Forbes, Marie Claire, Reader’s Digest, Pop Sugar, Domino, The Los Angeles Times, Bella NYC, Dog, Pet Lifestyles and on television on Good Day LA. Pitch and promote product for national press as Dogipack’s publicist
Respond to interviews, secure and follow up on press coverage
Brand spokesperson for on-camera television segments Attend national trade shows and manage on-site booth team Handle all sales and business development
Research new wholesale accounts Manage online website, including Shopify store
Research and develop strategic partnership opportunities with dog-related businesses such as the American Kennel Club
Creator and writer of all marketing materials
Source all materials and research manufacturing of product Coordinate charity partnerships and work with rescue organizations such as Animal Hope and Wellness, Wags and Walks, Amanda Foundation and Wounded Warriors
BEAUTY BRANDERCosmetic Company Consultant/Publicist/Copywriter
Jan. 2009Beverly Hills, CaliforniaCosmetics Marketing Executive Professional with expert knowledge of traditional and web-based marketing as well as emerging trends. Solid network of industry contacts and expertise in social networking, blogging, online marketing and advertising development, direct mail /email /affiliate marketing, ecommerce and image building and branding. Highly successful in introducing smaller brands to national and global audiences by leveraging market research, Internet tools and new technologies. Highly proficient at executing public relations campaigns. Web Developer with Specialty in Cosmetics Industry
Record of success leading the creation, development, and management of web sites that builds brands, engages audiences, and drives brand recognition. Thoroughly familiar with best practices for web usability, user interface standards, SEO / SEM, content development, incentive programs, sweepstakes, online merchandising, order fulfillment, customer service, relationship building and customer retention. Public Relations Professional Secured national press for luxury cosmetic clients including Juice Beauty, Leonor Greyl, Revitalash, Napoleon Perdis, Kenet MD, Classified Cosmetics, Epione Skincare, Mixed Chicks, Giovanni, and Michael Todd True Organics in the following publications Allure, Marie Claire, In Style, Us Weekly, Life & Style, LA Times, Wall Street Journal, Lucky, Family Circle, In Touch, The Today Show, Extra, E! Entertainment, WWD, People, New York Times, Elle, Glamour, Shape, Fitness, Real Simple and More. Professional Copywriter
Wrote advertising campaigns, marketing materials, packaging, and online product descriptions for several large brands such as Gilt Groupe, Giovanni and Cat Cosmetics.
MEGSMAKEUP Principal/ Marketing Director
Jan. 2007 - Jan. 2018Beverly HIlls, CaliforniaOnline beauty community known for its “honest and thorough” ratings of cosmetic products. Megsmakeup.com influenced the marketing success and development of 600+ beauty brands. Successfully launched and built web-based company into a thriving social community that reached 100,000+ women a month. Developed and grew Megsmakeup.com from a fledgling startup into a major force in the beauty and cosmetics industry. Led and managed team of 14 geographically dispersed writers, assigned topics and ensured the delivery of fresh content (daily) that was e-blasted to 25,000 women's inboxes. Successfully improved brand visibility, developed affiliate partners, and optimized the engagement of consumers and retail executives for new and traditional media. Wrote marketing, promotional and engagement content to support the launch of new brands and revive consumer interest in existing products. Created buzz-worthy marketing collateral to leverage cross-promotional opportunities, drive visitor growth, and maximize sales. Conducted market research on target audiences to ensure appropriate messaging and successful audience engagement.
EVENTUALLY FABULOUSPrincipal/Marketing Director
Jan. 2000 - Jan. 2007Beverly Hills, CaliforniaCreated and ran a corporate gifting and event planning firm. Coordinated events and handled marketing and corporate gift buying. Produced legendary evenings for clients such as Aaron Spelling, Bill Gates, CBS, and the LA Philharmonic.
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