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Work Background
MAGUGOODS LLCCo-Founder | Creative Director
Jan. 2023Miami, Florida, United StatesCasa Magu & MaguGoods.com | Hospitality, Lifestyle & E-Commerce ▪️ Brand Development & Identity: Designed the soul of the brand by creating a cohesive concept, logo, visual identity, and storytelling strategy that resonates with the target audience. ▪️ Graphic & Web Design: Led the end-to-end branding and UX/UI design for Magugoods.com, ensuring a seamless and engaging digital experience across platforms. ▪️ Social Media & Content Creation: Developed high-performing content strategies, including branded visuals, marketing assets, and dynamic storytelling, to drive online growth and engagement. ▪️ Boutique Hospitality & Experience Design: Designed and curated the brand aesthetic and guest experience for Casa Magu, blending architecture, interior design, and brand storytelling to create a visually immersive boutique hotel.
FreelanceFreelance Graphic Branding & Design Specialist
Mar. 2019Hospitality, Apparel & Consumer Goods | Branding, Digital Marketing & Product Development ▪️ Branding & Design: Create compelling brand identities, including logos, packaging, web design, and advertising assets, to help businesses stand out in competitive markets. ▪️ Social Media Growth: Develop high-converting static and video content that increases engagement and drives brand awareness, resulting in measurable follower and sales growth. ▪️ Product Development & Launch: Support clients in bringing products to market by designing prototypes, full tech packs, and sales materials (line sheets, lookbooks, etc.) while streamlining factory production runs. ▪️ Cross-Industry Expertise: Successfully collaborated with hospitality, fashion, and consumer brands to deliver visually impactful and revenue-driving solutions. Some Clients Include:
-Angel Maternity -Australia & USA
-Casa Magu Merida -Mexico -Three Sixty Six -USA & Canada
-Anna Flowers Designs -USA
-N.Martino Golf -USA
Three Sixty Six & Foresight Maternity - AmazonLead Designer | Product Development Manager
Mar. 2019 - Dec. 2022Brooklyn NYThree Sixty Six & Foresight Maternity (Amazon Brands) | Apparel & Fashion ▪️ Design Leadership & Team Management – Led and managed the design team across three private-label brands, overseeing women’s and men’s apparel collections from concept to final production across all categories. ▪️ End-to-End Product Development – Curated seasonal product assortments highly focused on technology fabrication development for active wear, ensuring trend alignment and cost efficiency from initial costing stages to final production. ▪️ Technical Design & Product Execution – Developed detailed technical sketches, specs, and tech packs, outlining fabrication, construction, styling, and key measurements to ensure design accuracy and production feasibility. ▪️ Fit & Quality Assurance – Conducted weekly fit sessions with the technical design team, ensuring precise implementation of fit and design modifications for showroom samples and final production. ▪️ Global Vendor & Production Management – Acted as the primary liaison with overseas factories, overseeing the approval process for fabrics, trims, and construction details to ensure on-time, high-quality product execution.
Kohl'sDesign Director | Brand & Product Development Lead- APT 9 LABEL
Mar. 2018 - Sep. 2018New York NY & Milwaukee APT 9 | Apparel & Fashion Industry ▪️ Brand Relaunch & Creative Direction – Led the rebranding strategy, shaping the brand ethos, profile, and concept, while overseeing color, print, and seasonal collections from ideation to final production across all categories. Presented collections to senior management and buyers, ensuring market alignment. ▪️ Trend Research & Design Execution – Conducted national and international market research, identifying key trends, color palettes, and print inspirations to develop cohesive and brand-aligned collections across categories. ▪️ Technical Design & Fit Development – Created detailed technical sketches and spec packages, outlining fabrication, construction, and fit. Led weekly fit sessions with the technical design team to ensure design integrity and production-ready execution. ▪️ Cross-Functional Collaboration – Partnered with CAD design teams to develop color and print direction, and worked closely with pre-production, sourcing, and merchandising teams to align design concepts with costing, sales targets, and production feasibility. ▪️ Sales Analysis & Strategic Planning – Monitored sales performance with merchants to assess key drivers and areas of opportunity, leveraging insights to build data-driven design strategies for future collections. ▪️ Global Product Development & Sourcing – Participated in bi-annual product development trips to Asia, collaborating with suppliers to develop trend-driven, cost-effective, and high-quality garments aligned with market demands and sales insights.
Kohl's Department StoresSenior Designer | Brand & Product Development Lead- APT 9 LABEL
Aug. 2016 - Mar. 2018New York, NY and Greater Milwaukee AreaAPT 9 | Fashion & Apparel Industry ▪️ Brand Relaunch & Creative Direction – Led the strategic relaunch of the brand, redefining its ethos, profile, and design direction while overseeing color, print, and seasonal collections from concept to final production. Presented collections to senior leadership and buyers, ensuring alignment with market trends and brand positioning. ▪️ Trend Research & Market Analysis – Conducted domestic and international market research in key fashion cities, identifying emerging trends, colors, and prints to inform seasonal collections and maintain brand DNA and cohesion across all categories. ▪️ Technical Design & Fit Execution – Developed detailed technical sketches, spec packages, and tech packs, specifying fabrication, construction, and key measurements. Led weekly fit sessions to ensure precision in garment execution from showroom samples to final production. ▪️ Cross-Functional Collaboration – Partnered with CAD, pre-production, and sourcing teams to refine color and print direction while optimizing production feasibility. Managed pricing strategies to align with target costs, brand aesthetic, and sales objectives. ▪️ Sales Performance & Collection Strategy – Analyzed sales data with the merchant team to identify high-performing categories and areas of opportunity, using insights to inform future seasonal design strategies that drive revenue and consumer engagement. ▪️ Global Product Development & Sourcing – Led bi-annual product development trips to Asia, collaborating with manufacturers to develop cost-effective, trend-driven products that align with market demands and business goals.
Sears Holdings CorporationSenior Designer | Brand & Product Development Lead- METAPHOR CONTEMPORARY LABEL
Mar. 2014 - Jul. 2016Greater New York City AreaMetaphor Label | Fashion & Apparel Industry ▪️ Brand Launch & Collection Development – Led the end-to-end development and launch of the Metaphor label, from brand identity and creative direction to the execution and production of its debut collection. ▪️ Multi-Category Design & Product Strategy – Designed across all apparel categories, developing trend-driven color palettes, prints, fabrics, and concepts. Created selling tools based on trend and sales insights, while managing the design and CAD teams to ensure a cohesive seasonal vision. ▪️ Market Research & Competitive Analysis – Conducted ongoing global trend research, including vintage sourcing and competitive shopping in Europe and Asia, to ensure the brand remained at the forefront of market trends. ▪️ Cross-Category Collaboration – Partnered with footwear, accessories, and handbag designers to create a cohesive and fully styled Metaphor collection each season. ▪️ Global Sourcing & Manufacturing – Worked closely with Far East factories to develop prototypes, refine product details, and oversee production across all categories, ensuring quality, fit, and cost alignment. ▪️ Creative Direction for Marketing – Collaborated with stylists and photographers on the execution of seasonal look books, ensuring the brand's aesthetic and storytelling were consistently represented. ▪️ Process & System Implementation – Served on the training committee for the rollout of Flex PLM, leading the transition from WEB PDM to improve design workflow, product lifecycle management, and cross-functional efficiency.
Sears Holdings CorporationDesigner | Product Development & Trend Strategy-ATTENTION LABEL
Aug. 2012 - Mar. 2014Greater New York City AreaAttention Label | Fashion & Apparel Industry ▪️Multi-Category Design & Trend-Driven Development – Designed across all apparel categories, developing seasonal color palettes, concepts, prints, and fabrics based on trend forecasting and sales performance insights. Partnered with design and CAD teams to ensure brand cohesion. ▪️ Technical Design & Fit Execution – Created detailed technical sketches and spec packages, defining fabrication, construction, and key measurements. Led weekly fit sessions with the technical design team to ensure design integrity and production accuracy. ▪️ Cross-Functional Collaboration – Worked closely with CAD, pre-production, and sourcing teams from initial concept to final production, ensuring seamless execution across all categories. Maintained daily communication with merchants, overseas sourcing offices, and internal teams to drive efficiency. ▪️ Sales Performance & Strategic Planning – Analyzed sales data with the merchant team to assess top-performing styles and areas of opportunity, using insights to inform future seasonal development and collection strategy. ▪️ Collection Presentation & Leadership – Led seasonal collection presentations to executives and buyers, articulating design concepts and market relevance while ensuring alignment with business objectives. ▪️Market Research & Competitive Analysis – Conducted ongoing research across global markets, fashion runways, vintage archives, and key style cities in Europe and Asia, identifying emerging trends and competitive insights to inform design direction.
Sears Holdings Corporation Designer | Jaclyn Smith Collection
Jul. 2011 - Aug. 2012New York, New YorkJaclyn Smith Collection | Fashion & Apparel Industry ▪️ Brand Development & Leadership – Conceptualized and led the higher price point division of the Jaclyn Smith Collection, elevating the brand’s positioning through refined design direction, premium fabric selections, and trend-driven assortments. ▪️ Multi-Category Design & Trend Research – Designed across all apparel categories, curating color palettes, prints, fabrics, and seasonal concepts based on trend forecasting and sales analytics. Worked closely with design and CAD teams to create compelling, market-driven collections. ▪️ Technical Design & Fit Execution – Developed detailed technical sketches and spec packages, defining fabrication, construction, styling, and key measurements. Led weekly fit sessions with the technical design team to ensure perfected garment fit and production accuracy. ▪️ Cross-Functional Collaboration – Partnered with CAD, pre-production, and sourcing teams from initial concept through final production, ensuring seamless execution. Maintained daily communication with merchants, overseas sourcing offices, and internal stakeholders to streamline development processes. ▪️ Sales Analysis & Collection Strategy – Monitored sales performance alongside the merchant team, identifying top-performing styles and areas for improvement. Utilized data insights to refine future season development and design strategies. ▪️ Executive Presentations & Market Positioning – Led seasonal collection presentations to management and buying teams, ensuring strategic alignment with brand direction and business objectives. ▪️ Global Market Research & Competitive Analysis – Conducted ongoing research across global markets, vintage archives, and key fashion cities in Europe and Asia, identifying emerging trends and competitive insights to inform design innovation.
Sears Holdings CorporationWomen's Trend Analyst | Fashion & Retail Market Insights
Oct. 2010 - Jul. 2011New York, New YorkSears Holdings | Fashion & Apparel Industry ▪️Trend Forecasting & Market Research – Conducted in-depth analysis of trend services, pop culture, global fashion weeks, and street fashion across the U.S. and European markets, identifying emerging colors, print directions, and must-have seasonal items for the women’s division. ▪️Seasonal Trend Reporting & Strategy – Compiled comprehensive seasonal trend reports, synthesizing insights into actionable recommendations for designers and buyers across eight women’s labels within Updated, Classic, and Casual brands for Sears and K-Mart. ▪️ Cross-Functional Collaboration – Partnered with design and merchandising teams to align trend insights with business objectives, ensuring collections remained commercially relevant and competitive in the retail space. ▪️ Presentation & Influence – Led trend presentations for internal stakeholders, providing data-driven insights that informed color stories, key silhouettes, and print directions, influencing product development strategies across multiple categories.
Sears Holdings CorporationAssociate Designer | Apostrophe
Apr. 2008 - Sep. 2010New York, New YorkApostrophe Label | Fashion & Apparel Industry ▪️ Design & Product Development – Partnered with the Lead Designer to develop trend-driven collections across all categories, overseeing color direction, print selection, fabric sourcing, sketching, detail sketches, and tech packs. ▪️ Team Leadership & Cross-Functional Collaboration – Managed design assistants and interns, ensuring seamless workflow while collaborating closely with pre-production, sourcing, and technical teams to drive product execution. ▪️ Category Expansion & Market Growth – Led the design and development of expansion groups within the fashion and basic knit top categories, refining silhouettes and details to align with brand direction and consumer demand. ▪️ Sample Development & Fit Execution – Coordinated and reviewed samples at all development stages, ensuring adherence to design integrity, styling standards, and quality expectations. Participated in fittings alongside the Head of Design and Technical Design, providing key recommendations to optimize fit and construction.
Sears Holdings CorporationAssistant Designer | Attention
Jan. 2007 - Apr. 2008New York, New YorkAttention Label | Fashion & Apparel Industry ▪️Design Development & Trend Research – Assisted in creating trend boards, color palettes, patterns, and prints to support seasonal design direction across all categories. ▪️ Technical Design & Product Execution – Developed flat sketches and detailed development packages using WEB-PDM, ensuring accurate translation from concept to production. ▪️ Digital Design & Presentation – Managed trim and fabric development, created line sheets, and produced presentation CADs using Illustrator and Photoshop to support cross-functional teams.
VinceFreelance Assistant Designer
May. 2006 - Aug. 2006Greater Los Angeles AreaVince | Greater Los Angeles Area ▪️ Concept Development & Trend Research – Collaborated with the design team to create seasonal concept boards, translating trend insights into cohesive design narratives for woven, knit, and dress categories. ▪️Technical Design & CAD Sketching – Assisted in developing digital sketches and technical flats for product development, ensuring alignment with brand aesthetics and production feasibility.
BCBG Max AzriaApparel Design Intern
Feb. 2006 - Aug. 2006Vernon CaBCBG Max Azria | Vernon, CA ▪️ Design Collaboration & Trend Development – Partnered with the woven/knit designer and associate designer to create concept boards, technical flats, and seasonal design presentations, supporting collection development. ▪️ Fit & Product Development – Attended fit sessions and body development meetings, assisting in the execution of pattern adjustments, silhouette modifications, and design refinements. ▪️ Material Sourcing & Showroom Execution – Researched and sourced trims for woven and knit styles, ensuring product integrity and design alignment. Assisted in showroom setup, preparing presentations for buyers and internal teams.
Gap Inc./Banana RepublicVisual Presentation Merchant Lead
Aug. 2001 - Dec. 2006Los Angeles, Ca /San Francisco, Ca/Chicago Il/ New York, NY▪️ Retail Visual Merchandising & Styling – Managed visual presentation and styling for flagship stores, overseeing window displays, in-store creative moments, and top-shelf displays to drive brand storytelling and consumer engagement. ▪️ Store Openings & Retail Expansion – Led local merchandising and visual teams in new store openings and store redesigns, ensuring a seamless brand experience across locations. ▪️Strategic Product Placement & Sales Optimization – Implemented visual merchandising strategies to ensure the proper placement of new products, aligning with company directives and seasonal campaigns to maximize sales volume and customer experience.
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