Seul Lee - CEO/Product designer, Ruda design studio

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Work Background

Korean Canadian Innovation CentreDirector Board of Directors

Feb. 2024Toronto, Ontario, Canada

GroupBy Inc.Product Design Manager

Jan. 2023Toronto, Ontario, CanadaAs the Product Design Manager at GroupBy Inc., I drive the design management of an enterprise SaaS product platform generating approximately $20M in annual recurring revenue (ARR). I lead a design team in developing and maintaining design excellence for platforms powered by cutting-edge AI technology, serving some of the world's leading retailers. Key Responsibilities: • Define and execute the design strategy in alignment with GroupBy’s overall product vision. • Lead, mentor, and develop a team of designers, fostering professional growth through coaching, feedback, and career development opportunities. • Facilitate effective communication of design strategies and decisions to both technical and non-technical stakeholders, ensuring organization-wide alignment and buy-in. • Oversee the creation, maintenance, and evolution of the design system to ensure consistency and scalability across all GroupBy products. • Led user discovery and data-driven research initiatives, resulting in the design and launch of targeted features that significantly increased platform engagement, boosting the stickiness metric from 0.12 to 0.23. Key Achievements: Drove initiatives that led to significant improvements in key performance metrics • Conversion rate: Increased by 57% • Revenue per visit: Increased by 28%

Ruda Design StudioFounder, UX Consultant

Nov. 2019Toronto, Ontario, Canada• Execute over 138 projects with various B2B and B2C companies in the healthcare, real estate, fin-tech, education, AI and the e-commerce industry • Deliver designs to visualize concepts iteratively through information architecture, user flows, sketches, wireframes, high fidelity mock-ups and prototypes with recommendations for the next step • Utilize front-end knowledge on design decisions to determine limitations and constraints, and provide detailed design and interaction specifications for developers to execute a high-quality end-product

GroupBy Inc.Product Designer

Dec. 2021 - Dec. 2022Toronto, Ontario, CanadaAs the first in-house Product Designer at GroupBy Inc., I am responsible for enhancing the user experience of our AI-driven enterprise SaaS platform. Key Responsibilities: •Developed foundational structures and processes to align and scale the future design team, improving overall team cohesion •Established a new discovery process to validate features, generating excitement and anticipation among clients •Implemented a comprehensive design system to ensure consistency across the platform, streamlining communication with the software development team and reducing design work time by 34%

Weavik Inc.Senior UX Design Specialist

Apr. 2021 - Dec. 2021Waterloo, Ontario, Canada• Build and lead the first design team, of 6 designers, and host weekly design critique/feedback sessions to support designers to grow • Develop and document UX processes and standards, resulting in easier team scalability, seamless communication and faster onboarding • Contribute to 8 projects (and counting) by facilitating workshops, creating information architectures, wire flows with accessibility and interaction guides • Design from inception to launch of payd, Canada’s only financial management platform for students, and ranked as the finalist at LiONS LAIR

Design.localCo-founder & Head of Operations

Jul. 2020 - Mar. 2021• Co-found a not-for-profit organization with amazing other co-founders • Manage the community of over 400 designers in 13 different time zones • Optimize operational process and structure for the organization • Manage marketing and design teams of over 30 team members • Mentor and optimize team process of 12 design challenge teams • Initiate and implement activities for the growth of community engagement --- Design.local is a social innovation platform for designers providing an environment for them to work collaboratively in teams and solve challenges of other not-for-profit organizations. We seek to create a positive impact on our society little by little with like-minded people and organizations.

Design.localCo-founder & Head of Solution Design and Strategy

Aug. 2019 - Jul. 2020Waterloo, ON• Mentor and manage 27 interns and 19 volunteers across the design and marketing teams • Advocate for accessible design by holding virtual events • Design and maintain the website and brand experience using front-end technologies, WordPress and Figma

CovidhealthHead of Digital Content

Mar. 2020 - May. 2020Waterloo, Ontario, Canada• Manage over 15 volunteers of designers and developers to run the operation of Covidhealth.ca • Create an infrastructure for the website management and the organization-wide collaboration workflow • Develop a website with WordPress and Figma ----- Achievements in 7 weeks: • Fundraised over $20K • 5,000L of hand sanitizers were delivered to Hospitals, First Responders, Shelters, First Nations Communities, Long-Term Care Facilities, Midwives, and other health care workers • Created a co-op of Breweries and Distilleries in the region to work with each other to produce hand sanitizer leveraging each other knowledge, tools, and supplies • The Hand Sanitizer co-op produced the majority of the hand sanitizer for Southern Ontario for a period of almost 3 months • Received donations of PPE from countless people across the Waterloo Region that were stockpiled and delivered according to the need for health care workers across the region • Sent care packages consisting of sanitizer, cleaning products, first-aid, and PPE to First Responders in Nova Scotia, and First Nations Communities across Northern Ontario • Use relationships and contacts to help open lines for bringing PPE into the region from overseas manufacturers • Fund the creation of over 400 gowns and caps for community health care workers • Created countless articles and media content showcasing others in our community that participated in both our initiatives and there own • Amassed almost 300 volunteers, and at our peak had almost 25 active volunteers running the Covidhealth.ca operation

Focus21 Inc.User Experience Designer

Jul. 2018 - Oct. 2019Kitchener, Canada Area• Designed and delivered a medical billing software which facilitates $60 million in transactions each year • Co-led a project team of 6 as a product owner, created product roadmap, managed product backlogs and efficiently delegated work for appropriate team members while delivering design deliverables as a UX designer • Conducted user research and usability testings for value-driven designs and delivered user-centric design solutions for multiple client projects • Collaborated with the engineering team and other designers in an Agile environment and delivered prototyped design mockups • Engage in the hiring process, guide 3 interns, and create onboarding and exit process

Focus21 Inc.User Experience Designer

Sep. 2017 - Jul. 2018Kitchener, Canada Area• Facilitate client meetings, guide design interns and collaborate in the project planning, workshop facilitation, defining the problem space and developing strategies • Create sketches, wireframes, prototypes and mockups to communicate visually with stakeholders, developers, and clients • Conduct quantitative and qualitative research to deliver data-driven and user-centred design

Focus21 Inc.User Experience Design Intern

Jun. 2017 - Sep. 2017Kitchener, Canada Area• Successfully launched a product on time and received client recognition for intuitive design • Initiated the usage of style-guide and components for easier communication with engineers and designers and its process was implemented throughout various projects in the company • Assisted with facilitation of a design discovery session and created the style guide, personas, user journey maps and wireframes as design deliverables

MapleKey PodsVisual Designer

Jul. 2016 - Feb. 2017Waterloo, ON, Canada• Designed and delivered a purpose-specific logo, business cards and marketing materials • Sketched and conceptualized designs before transferring to a design software • Executed user-centered website designs while maintaining consistent feel and brand in partnership with a front-end developer

Global Brigades, Inc.Graphic Designer

Sep. 2016 - Nov. 2016Seattle, WA• Created infographics, print materials, and stickers with Adobe Illustrator • Delivered for graphic design tasks that were assigned and meet the design branding style • Worked independently with minimal supervision and effectively communicated through email and phone calls

Global Brigades UW ChapterVP of Marketing and Design

Sep. 2016 - Nov. 2016Waterloo, ON• Developed the overall production designs and layouts for posters, banners, and logos • Designed visual contents using design software such as Adobe CC softwares and Sketch • Ensured that Both the GBB Facebook page is maintained and updated with relevant event posters and banners

Student for United WayGraphic Designer / Space Coordinator

Oct. 2015 - Nov. 2016University of Waterloo• Created visual contents by hand or using computer software • Developed the overall production designs and layouts for newsletters, banners, logos, advertisements, brochures, certificates, and posters • Ensured that Both the SUW Facebook page and the General Members Facebook group are maintained and updated with event posters and banners • Ensured that the venues are secured for events and meetings

YMCA of Greater Saint JohnGraphic Designer / Assistant Volunteer

May. 2016 - Sep. 2016Saint John• Assisted coordinator in Newcomer Connection team with creating logos and overall production design works such as invitations, advertisements, posters, and printable templates • Delivered high-quality output within the YMCA branding guide • Demonstrated high responsibility for the assigned tasks and excellent time management skill