Alpargatas S.A.Senior Data Manager
Mar. 2022 - Dec. 2022São Paulo, Brazil• Management of strategy, direct reports and business, creating a data driven culture and digital transformation inside Alpargatas.
• Responsible for the following data squads: Global Marketing, CRM, Point of Sales, Omni channel, Industrial operations and Supply chain.
• Development and management of AWS S3, Databricks, Tableau, Power BI platforms, Python and R languages.
• Mentoring and acting of many initiatives, like LTV metrics based on RFM, customer segmentation and personas, customer journey, product recommendation, Global warehouse information, billing visibility, etc.
• Support on the Data architecture based on AWS, Databricks and Tableau.
• Development of many algorithms and machine and deep learning algorithms to answer business questions.
• Recruiting interviewer and hiring, identifying the best talent to work on data team, evaluating technical skills, cultural skills, potentials, ethics and etc.