Spellbinders Paper Arts, LLCSocial Media Marketing Manager
Nov. 2011 - Nov. 2013Phoenix, Arizona AreaIn this position, I focused primarily on the strategy behind Spellbinders community development via various social media channels. The goal was to make Spellbinders a top, well-known brand, among dedicated crafters, as well as the casual crafter. I developed the overall social strategy, created campaigns, reported metrics, and directed my team in the execution of that campaign. In addition, I handled the company blog, corporate voice, and managed a team of bloggers/influencers. Utilizing the latest in social media trends and technology, such as live streaming video, live chats, and blogger/influencer outreach... I helped move Spellbinders ahead of the competition in online community development in many key areas.