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Work Background
Director
Orchard Digital MarketingDirector
Jun. 2022Cincinnati, Ohio, United StatesDirector of Performance Marketing practice
Director Of Marketing And Advertising
Home Helpers Home CareDirector Of Marketing And Advertising
Apr. 2020 - Jun. 2022Cincinnati, Ohio, United StatesDirector of Marketing & Analytics for Home Helpers Home Care (national franchisor)
AVP, Digital Marketing
Fifth Third BankAVP, Digital Marketing
Jan. 2019 - Apr. 2020Cincinnati area
VP, Client Strategy & Performance Media Planning
Empower MediaMarketingVP, Client Strategy & Performance Media Planning
Aug. 2003 - Oct. 2018Successfully lead cross-discipline teams for a group of key agency clients, in both account service and channel planning roles, to deploy effective performance media campaigns. Clients: LasikPlus, Rust-Oleum, Visiting Angels, Champion Windows, Biltmore, Christ Hospital, Lane Bryant * Campaign integration - develop multi-channel plans that integrate online and offline media * Optimization - recommend PPC & channel investments and cross-media budget shifts to improve campaign results for my clients * Client service - build strong client relationships through in-depth knowledge of their business, strategic leadership, and advocacy with agency specialists to craft effective mediamarketing solutions * Analytics translation - distill key findings to develop actionable & impactful client recommendations
Mid-Size Agency Media Directors
The 4A's (American Association of Advertising Agencies)Mid-Size Agency Media Directors
Jan. 2000 - Dec. 2003Greater New York City AreaCommittee Member
VP/Media Director
NorthlichVP/Media Director
Jan. 1994 - Dec. 2003At Northlich, I led a team of 14 media planners & buyers, setting strategy & leading execution for both b-to-c and b-to-b clients including P&G new product development, Morningstar Farms, PetSafe, P&G pharmaceuticals, Cincinnati Bell, and Ohio's statewide counter-tobacco campaign, Stand.
Media Planner/Buyer
Valentine Radford, Kansas CityMedia Planner/Buyer
Jan. 1990 - Dec. 1993Planned and placed ad campaigns for mix of b2c and b2b clients, and found my love for all things advertising, during a great time in the agency's history.
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