The 4A's (American Association of Advertising Agencies)

Company Employees

Alison Lang

Director, Performance Marketing @Orchard Digital Marketing

Verified

I'm a lead gen optimizer - designing full-funnel digital marketing campaigns, ensuring lead tracking is in place for each KPI, and reporting/identifying opportunities to improve performance throughout the consumer journey. I help marketers assess what's working, what's not, and focus on what's needed to improve performance.More...