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Work Background
Found & Found CoDigital Marketing Manager
Feb. 2025• Manage social media accounts including Instagram and YouTube, leading content creation, scheduling, and monitoring of posts • Analyze data from social media analytics to track performance metrics and optimize content strategy • Utilize paid advertising options on social media to boost reach, engagement, and conversions
Del Grande Dealer GroupSocial Media Coordinator
Nov. 2024 - Jan. 2025San Jose, California, United States- In three months, increased engaged accounts by 207% and Reach by 1700% compared to previous period on Instagram
-Created and curated original content for social media platforms, optimizing captions and in-post closed captioning for social search engine optimization (SEO)
- Analyzed data on a weekly basis to assess what posts increased engagement and which did not
- Partnered with DGDG’s corporate leadership team for content across social media, such as corporate events and charity work through DGDG Does Good
Fair Winds MediaAssociate Social Media Strategist
Feb. 2024 - Nov. 2024San Francisco Bay Area- Assisted CEO in creating and scheduling original content for clients and brands
- Managed company social media channels, including Instagram and Facebook
- Pitched collaborations and creative campaigns to boost clients' visibility
- Provided SEO updates and analysis to better promote the company through organic search
Cystic Fibrosis Research InstituteSocial Media Strategist
May. 2023 - Aug. 2023- Managed social media channels, including Instagram, Twitter, TikTok, and Facebook
- Actively brainstormed with and pitched to staff ideas for upcoming creative campaigns
- Used management systems to create and schedule content in advance
- Stayed up-to-date on all things CFRI and cystic fibrosis news
- Engaged personally with the community on social media
Downwind CreativeSearch Engine Optimization Strategist
Nov. 2022 - Apr. 2023San Francisco Bay Area- Utilized skills in both technical and creative SEO to assist CEO with both new and established clients
- Conducted and created SEO audits, keyword and competitor analyses, and SEO strategies for all clients
- Attended consultations aside CEO to better understand clients' pain points and goals
B+N IndustriesSearch Engine Optimization Copywriter
Aug. 2022 - Nov. 2022San Francisco Bay Area- Researched industry-related topics
- Prepared drafts using digital publishing platforms
- Created and distributed marketing copy to advertise company and products
- Edited and proofread written pieces before publication
- Conducted keyword research and used SEO guidelines to optimize content
- Coordinated with marketing and design teams to illustrate written content
Self-EmployedDigital Marketing Strategist
Jun. 2022San Francisco Bay Area- Have pitched, written, and edited hundreds of articles, blog posts, and social media captions within multiple industries, practicing best SEO marketing practices
- Manage social media content calendars for clients, creating custom graphics and scheduling content in advance
- Analyze data to improve upon postings, blog topics, custom designs, CTAs, and other marketing initiatives based on audience response
- Have cultivated and managed relationships with editors, founders, marketing directors, senior content editors, and clients to produce top-quality content
Sailing AvocetDigital Marketing Manager
Jun. 2022 - Nov. 2024• QA'd all marketing aspects of SV Avocet’s digital presence, including social media, SEO, and CMS content
• Managed all affiliate marketing content, sourcing high-quality products SV Avocet recommended
• Performed technical/content audits, keyword research, and competitor analyses to create SEO strategies for the website
Included HealthLGBTQ+ Health Content Writer
Apr. 2022 - Aug. 2022San Francisco Bay Area- Led the charge of the Pride 365 campaign, promoting LGBTQ+ services offered by the company
- Spearheaded written content for ERG leaders, including blog posts, eNewsletters, social captions, and content kits
QUILL MediaHead of Content
Nov. 2021 - May. 2023San Francisco Bay AreaQUILL was a gender-inclusive beauty site, because beauty is for ALL gender identities. All recommended products have 4+ stars, because we would not recommend what we wouldn't wear ourselves.
quillmedia.co - Managed all daily operations of the beauty publication, including, but not limited to: writing, editing, and formatting articles; overseeing all due dates are met; hiring and assigning topics to freelancers; and organizing CMS systems
- Ensured all content followed search engine optimization (SEO) best practices and used Ahrefs toolkit to improve keyword use and readability
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