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Work Background
Mezzan FoodsGCC Regional Customer Manager
Jan. 2023Riyadh, Saudi Arabia
GoodyCoBusiness Development Manager
Apr. 2019 - Jul. 2022Jeddah, Makkah, Saudi Arabia- Managed all facets of sales management process ranging from country shipment and sales achievements/forecasts and new product launches to channel/category/key account management. - Devised and implemented trade marketing plans in effective coordination with partners
- Offered category management support to promote products/services across the country.
- Set price and design gross margin structures across both export and established markets. - Rolled-out Goody portfolio in Palestine, Morocco, and USA. - Formulated 2022 market entry strategy and distributor pitch for Egypt market. - Led commercial plans deployment with distributors as well as create Africa market entry strategies.
Philip Morris InternationalArea Head
Jun. 2016 - Mar. 2019Al-Khobar, Eastern Region, Saudi Arabia- Communicated with regional trade marketing and field teams to ensure unhindered deployment of planned portfolio cycle activities.
- Spearheaded the development and implementation of trade programs focusing on lower trade and KA channels. -Steered highly qualified cross-functional team of trade activation managers, territory sales supervisors, and trade program specialists. -Streamlined work routines, implemented improvement processes, set objectives, and oversaw sales reviews while facilitating in recruiting new calibres. -Conducted multiple area/market data analyses to formulate effective strategies for growth. -Fostered and maintained effective relationships with distributor and key accounts as well as devised fallback plans through distributor assessment
Philip Morris InternationalTerritory Sales Supervisor
Jun. 2014 - Jun. 2016saudi arabia-Led daily sales operations and developed strategic relationships with distributors while ensuring alignment with predefined standards during commercial plans deployment. -Rolled-out new SKUs, pack revamps, and limited pack editions in the trade. -Co-developed the leader’s portfolio across all price segments to capitalize on tax-driven price increases in the market. -Created and deployed new trade programs after careful analyses of territory BPWATTS. -Segmented legal age smokers at POS level by re-mapping and clustering sales mix and activation based on defined consumer segments- ensuring the right sales mix. -Shared new trade and smokers’ data with marketing team to assess in-market behavior and deliver constructive feedback on bi-weekly basis. -Defined key accounts classification/segmentation criteria and investment matrix.
TAMERNational Trade Marketing Manager
Jan. 2013 - Jun. 2014jeddah-Bridged communication gap between Tamer and Canderel, Ulker, Nestle, and Mondelez international commercial teams.
- Prepared forecasts and purchase orders in collaboration with vendors, sales team, and supply chain.
- Coordinated with area sales managers to track distribution gaps and allocate budget for corrective tactical actions. - Oversaw the planning and implementation of promotional and in-store display plans in MT, TT, and Pharmacy KAs.
- Created and consolidated annual business plans for key suppliers whilst ensuring excellence in sales execution at POS (Win in-Store)
Napco NationalBrand Manager
Sep. 2010 - Jan. 2013jeddah- saudi arabia
Napco NationalProduct Specialist
Feb. 2009 - Sep. 2010jeddah-saudi arabia
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