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Work Background
netLexHead of Product Design
Sep. 2023 - Jan. 2025São Paulo, BrazilResponsible for leading the Design & UX team, overseeing the entire product design strategy environment in Contract Lifecycle Management (CLM), that helps remarkable companies to transform the way they deal with contracts. I am managing the product goals, finding the balance between business challenges and user expectations. - C-Level and Founders directly report
- Team leadership - Product design strategy
Genial CareHead of Product Design and Founding Team
Sep. 2020 - Sep. 2023Sao Paulo, BrazilAs a founding member since the early stage, I was responsible to built the experience design for Genial Care — an care development service for neurodivergent childrens with Autism. I led the Design and UX decisions for the (i) Clinicians Platform and (ii) Parent Training development app. - C-Level and Founder directly report
- Team leadership and product design strategy oriented on helping and understanding systemic difficulties individuals with autism.
- Care interventions that merged Behavior Analysis, Sensorial Therapy and Speech Therapy
- Built an solid quality care based on evidence-based using Denver, RUBI, Vineland-3, VB Mapp, Sensorial profile I & II protocols
- Tracking family goals and evolution from 6 month cycle
LoggiHead of Design
Oct. 2015 - Jan. 2020São Paulo Area, BrazilI developed the Design and UX department from scratch, with 35 designers, from
the Series A to F investment round. I ran the UX strategy balanced with the company’s growth. I led touchpoints of the products understanding the user needs in differente use cases like B2C web platform, B2B2C cross docking software, and couriers mobile application. I was also primarily responsible for building the Loggi brand identity and establishing its branding system. - C-Level and Founders directly report
- Team leadership and design strategy and establishing a strong, collaborative design practice
- Driving product design with a team of world-class engineers, Product Managers, analysts and user researchers
- Building and managing a growing team of talented designers
- Building and executing on a vision for the products we are building in the Consumer and Monetization space
- Experience growing strategic design practice within design teams
doubleleftSenior Designer
Jan. 2011 - Aug. 2015São Paulo Area, BrazilI've led and designed products for brands such as Disney, Absolut Vodka, Coke, Fiat, Globo.com, P&G, Unilever among many others. - Advertising and entertainment products
- Interface, Visual and Interaction Design
- Platforms (Browser and Mobile applications)
- Mobile Games (Different public ages)
- Instalations (Kinect and Touchscreen experiences)
Next Interativo (USA)Designer
Jan. 2010 - Dec. 2010Miami/Fort Lauderdale AreaI've led and designed products for brands such as AMG (Mercedes Benz), Mitsubishi and others.
dmi.agDesigner
Jan. 2009 - Jul. 2010Art direction, Flash Websites, Augmented Reality and After Effects production for Web. Clients:
Governo da Bahia, Embasa, Coelba, Prefeitura de São Francisco do Conde, Grupo A Tarde, Elementais.
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