Itec Southern AfricaMarketing Manager
May. 2016 - Jun. 2017PaulshofI joined the Itec Group as the Marketing Manager in May 2016 and my responsibilities included, but was not limited to, managing a team of marketers and executing on all marketing activities:
* Branding - I was responsible for managing the image and the brand of the company, for ensuring the CI was always followed across all group companies and that the spirit of the brand was always kept intact, including building branding
* Events - my team and I were responsible for all company events such as internal events, customer events, internal floor days and product launches. My team was also responsible for all internal engagement such as Bar Fridays and quarterly business updates
* Advertising - I was accountable for all advertising efforts for Itec South Africa, these included SEA advertising, print advertising, and television advertising
* Digital - I managed the new website, uploaded all content, fixing back end issues and implemented SEO and SEA, and managed all social media channels
* Communication - I also looked after all company communications, PR and messaging. Monthly newsletter, email communication and press releases were created and distributed regularly. I also started our first Blog page on the website and made sure we had relevant and engaging posts done regularly.
* Group CRM - when I joined the team my CRM coordinator had already resigned, but this provided me an opportunity to learn the system from the bottom up and I managed all of the CRM functions over and above my position, which included all administration, incentives to drive usage, as well as reporting and measurement.
* Group strategy and marketing plan - I was responsible for creating and executing a full marketing strategy for the group which fitted within budget and met multiple KPIs.
* Marketing budget management