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Work Background
Webfleet SolutionsMarketing Manager
Apr. 2019Johannesburg Area, South AfricaWebfleet Solutions was previously known as TomTom Telematics. I joined the company as the Regional Marketing Manager and my roles and responsibilities include all marketing activities from planning, execution and measurement. I work very closely with our central team to deliver central campaigns to South Africa as well as executing our own plans and ideas catering to our country and target market. Elements part of my responsibility are:
* Budget management - making sure we maximize budget to achieve best results for available budgets
* Planning and execution - managing all activities from planning the details to executing with attention to detail. These activities range from advertising, events, SEA and SEO, website updating, customer and partner newsletters, and any additional marketing throughout the year
* ROI and measuring all activities - accumulating, loading and managing leads that come from marketing activities for our direct sales team to generate opportunities and sales, and measuring effectiveness of all campaigns
* Brand management - managing and maintaining the TomTom Telematics brand in South Africa and increasing brand awareness * Agency management - managing the relationships with our various agencies from PR and Digital to Events. Making sure all deliverables are met and the brand is always kept top of mind
Webfleet SolutionsMarketing Manager
Jul. 2017 - Apr. 2019South AfricaI joined the company as the Regional Marketing Manager and my roles and responsibilities include all marketing activities from planning, execution and measurement. I work very closely with our central team to deliver central campaigns to South Africa as well as executing our own plans and ideas catering to our country and target market. Elements part of my responsibility are:
* Budget management - making sure we maximize budget to achieve best results for available budgets
* Planning and execution - managing all activities from planning the details to executing with attention to detail. These activities range from advertising, events, SEA and SEO, website updating, customer and partner newsletters, and any additional marketing throughout the year
* ROI and measuring all activities - accumulating, loading and managing leads that come from marketing activities for our direct sales team to generate opportunities and sales, and measuring effectiveness of all campaigns
* Brand management - managing and maintaining the TomTom Telematics brand in South Africa and increasing brand awareness * Agency management - managing the relationships with our various agencies from PR and Digital to Events. Making sure all deliverables are met and the brand is always kept top of mind
Itec Southern AfricaMarketing Manager
May. 2016 - Jun. 2017PaulshofI joined the Itec Group as the Marketing Manager in May 2016 and my responsibilities included, but was not limited to, managing a team of marketers and executing on all marketing activities:
* Branding - I was responsible for managing the image and the brand of the company, for ensuring the CI was always followed across all group companies and that the spirit of the brand was always kept intact, including building branding
* Events - my team and I were responsible for all company events such as internal events, customer events, internal floor days and product launches. My team was also responsible for all internal engagement such as Bar Fridays and quarterly business updates
* Advertising - I was accountable for all advertising efforts for Itec South Africa, these included SEA advertising, print advertising, and television advertising
* Digital - I managed the new website, uploaded all content, fixing back end issues and implemented SEO and SEA, and managed all social media channels
* Communication - I also looked after all company communications, PR and messaging. Monthly newsletter, email communication and press releases were created and distributed regularly. I also started our first Blog page on the website and made sure we had relevant and engaging posts done regularly.
* Group CRM - when I joined the team my CRM coordinator had already resigned, but this provided me an opportunity to learn the system from the bottom up and I managed all of the CRM functions over and above my position, which included all administration, incentives to drive usage, as well as reporting and measurement.
* Group strategy and marketing plan - I was responsible for creating and executing a full marketing strategy for the group which fitted within budget and met multiple KPIs.
* Marketing budget management
Tarsus DistributionGroup Vendor Marketing Manager
Jan. 2016 - Apr. 2016WoodmeadMy role was to look after the Marketing Coordinators who manage the group vendor marketing across all group companies. The role included streamlining of processes and procedures and to align marketing plans to group strategies.
Tarsus DistributionMarketing Coordinator
Aug. 2012 - Jan. 2016Buccleuch Ext 9• I started work at Tarsus Technologies as Marketing Coordinator for HP, I was then asked to take on additional brands – Microsoft and Intel – and start to manage a team of marketing assistants to grow them and teach them. My roles and responsibilities included:
1) Ensuring the vendor brand is aligned to our own corporate identity as well as their own. 2) Identifying and creating vendor and Tarsus specific marketing strategies and implementing and executing on these.
3) Maintaining vendor relationships and brand equity of both Tarsus and vendor brands
4) Managing all brand events and activities outside of MDF campaigns
5) Managing budgets for the brand which entails deployment, spend and claiming and recons
6) Quarterly marketing plans
7) ROI measuring and reporting for each campaign
8) Campaign planning – coordination, strategy implementation, budget allocations, plans according to joint business plans, expected ROI, determine objective and target market, decisions on how to implement the campaign and determining criteria and metrics
9) Campaign execution – execution, tracking and flexibility to correct when not working
10) Claiming – collect proof of execution, check budgets and claim money
11) Carrying out all administrative duties within job requirements
12) Group communications – internal and external communication
13) Event planning
Craving NovityEvent Coordinator
Jun. 2011 - Jul. 2012Weltevreden park• I started at Craving Novity in June 2011 as Event Coordinator and worked with various high profile clients such as Aston Martin, TomTom, Sony Ericsson, Pick 'n Pay, Tudortech, Sandisk, Ster Kinekor and PlayStation. My responsibilities included:
1) Concept creation
2) Planning and Execution
3) Presentations
4) RSVP service
5) Client liaison
6) Quoting for all events.
• I was also responsible for marketing material ordered, finding quotes and ordering of promotional material. I worked closely with the PR team in order to ensure all key concepts and ideas were communicated.
• I was then asked to work under Hamilton Bright on the retail marketing side of the business as well as events, and my responsibilities included:
1) Quotes
2) Promoter training
3) Centre court booking
4) Promoter schedules
5) Payments
6) Post-promotion presentations and feedback
7) Management of all promoters as well as junior staff directly reporting to me
Jawitz PropertiesMarketing Coordinator
Jan. 2010 - May. 2011
Jawitz PropertiesPersonal Assistant
Jan. 2009 - Dec. 2009
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