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Work Background
VitalCare of UtahDirector of Business Development
Aug. 2024Lehi, Utah, United StatesDriving the growth and expansion of VitalCare of Utah’s telehealth services. Responsible for managing key business development projects from conception through completion, ensuring they align with the company’s strategic goals.
CULead Product Manager
Mar. 2021 - Aug. 2024Remote-Lead concept design, feature definitions and production support for an app that could both be
used internally as well as client-facing.
-Coordinated design meetings and decisions with internal departments and teams.
-Assessed costs and estimated production capabilities to evaluate economic viability.
-Established criteria for each milestone within product roadmap as means to measure
developmental progress.
-Set goals and formalized policies to maximize team performance and keep product on-task.
-Directed planning and budgeting efforts.
ProSkyLead Product Manager
Oct. 2013 - Jan. 2021Irvine, California, United States-Lead Product growth for company from incubator to Series Seed, setting Product vision and
strategy, and developing company product process. Compiled product and customer data to
generate informed profit projections. Spearheaded collaborative efforts to bring products to market.
-Lead a team of Product Designers and Engineers in creating the user experience for all user types.
Implement Human-Centered Design principles and processes in Product teams through
continuous discovery, consistent testing and iterations, and tracking success metrics.
-Oversee the defining, setting and execution of Product Team OKRs to increase user conversion and
user retention.
-Managed product demonstrations and testimonials for performance evaluation.
-Thrived in fast-paced, highly-adept team to develop and prioritize product features and build
product roadmap.
Inception LearningProduct Manager
Sep. 2011 - Oct. 2013Remote-Conducted market research to understand customer needs and identify potential opportunities.
-Coordinated design meetings and decisions with internal departments and teams.
-Created and executed strategies to drive development and success of product.
-Directed concept design, feature definitions and production support.
-Reviewed product development budgets, expenditures and research.
-Created product roadmaps to help guide product development processes and align with overall
business goals.
VivintMarketing Director
Sep. 2009 - Aug. 2011Provo, Utah, United States-Oversaw engineers to create and managed website, content, and to tie the web programming with
digital marketing efforts to produce effective ROI.
-Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
-Improved website visibility through development and implementation of SEO strategies.
-Managed annual marketing budget in excess of $1,350,000.
-Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
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