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Work Background
Keller Williams Realty, Inc.Senior Marketing Coordinator
Sep. 2022 - Nov. 2022Sherman Oaks, CA• Generated over $2 billion in sales volume annually through developing and executing marketing campaigns for 8 growing office locations and real estate agents
• Designed marketing packages for 600+ agents including flyer’s, postcards, brochures, listing presentations, buyer presentations, email marketing, open house materials, email signatures, and custom branding for capping, 1/4 capping and 1/2 capping agents
• Created Signs for Open House, For Sale, Riders, Banners, and Business Cards resulting in a 15% increase in customer engagement
• Efficiently set up 30+ transition packets per month for new recruits saving the company an average of 4 hours per packet
• Designed all in house office marketing packages including flyer’s, PowerPoint decks, branding guidelines, team meeting presentations and office slideshows
• Successfully created and implemented a calendar system for internal communication for events and training classes which led to a decrease in the number of missed events by 75%
• Developed & implemented a creative tracking system for the marketing, client services, & on-boarding departments to increase organization by 80%
• Helped streamline the ticketing system for the marketing department by implementing triggers and actions to create an efficient workflow
• Assisted Vice President of Marketing with additional projects & tasks as needed
• Assisted CEO with additional projects & tasks as needed
Keller Williams Realty, Inc.Marketing Coordinator
Aug. 2021 - Sep. 2022Sherman Oaks, CA• New Agent Onboarding and Technology Setup:
Facilitated the smooth onboarding process for new agents by setting up their KW Account & Command systems, ensuring they have the necessary tools and resources to effectively operate within the company's ecosystem.
• Comprehensive Marketing Support for New Agents:
Played a crucial role in supporting new agents by providing comprehensive marketing materials tailored to their needs. This included creating visually appealing and engaging collateral such as flyers, business cards, postcards, listing presentations, email marketing campaigns, open house announcements, email signatures, holiday social media posts, and more.
• Efficient Order Placement and Tracking:
Demonstrated strong organizational skills by effectively managing the process of placing and tracking orders for various real estate marketing materials such as Open House signs, For Sale signs, Riders, and Sign packages. Ensured timely delivery and accuracy of orders to support agent needs.
• Training Class Calendar Management:
Took responsibility for creating and developing the Training Class Calendar, ensuring that it was thoughtfully organized and set up to provide valuable learning opportunities for agents. Collaborated with internal stakeholders to coordinate training sessions and optimize scheduling efficiency.
• Social Media Organization and Scheduling:
Organized and scheduled social media content for the KW Encino-Sherman Oaks branches, maintaining a consistent online presence and engaging with the target audience. Utilized social media management tools and strategies to optimize reach and engagement.
• Timely Email Updates and Communication:
Implemented a system for daily email updates across all email distribution lists, delivering important information such as new listings and updates to the company's agents and clients promptly. Ensured accurate and reliable communication to keep all stakeholders informed.
Lush Fresh Handmade Cosmetics North AmericaSales Ambassador & Visual Merchandise Specialist
Oct. 2018 - Jul. 2021Sherman Oaks, CA• Developed a unique and tailored customer experience by actively listening to customers and demonstrating expert brand and product knowledge. Ensured that every customer felt welcomed, creating a positive and memorable shopping experience.
• Created brand campaign setups that showcased fresh products while upholding stringent quality standards. Maintained a customer-first approach in a fast-paced environment, ensuring products were displayed attractively and in alignment with the brand's image.
• Stayed current on all fresh and upcoming campaigns, consistently updating knowledge and coaching incoming staff to maintain brand standards. Fostered a culture of continuous learning and growth, ensuring the team was well-informed and capable of delivering exceptional customer service.
• Successfully adapted and evolved operational procedures to comply with ongoing COVID-19 protocols as mandated by federal and state/local regulations. Implemented safety measures and communicated them effectively to staff and customers, prioritizing the well-being of all stakeholders.
• Designed on-brand postcards and internal marketing materials that seamlessly tied into current campaigns and reflected the brand's style. Created visually appealing and impactful assets to enhance customer engagement and reinforce brand messaging.
CARDIO BARRE FRANCHISE LLCFranchise Director Assistant
Jun. 2015 - Jun. 201712530 Riverside Dr• Created and maintained administration documents (Excel, Word, WordPress, Online Store, Inventory) to include sales revenue from 26 franchisees, stock of inventory, brand book updates, franchisee platform updates, etc
• Redesigned brand book, DVDs, postcards, brochure, online training platform, and in studio promo materials to match updated brand guidelines • Excellent customer service with clients, handled cash and credit cards, instructor payroll, scheduling, maintained studio standards, developed and assisted in hiring new staff and evaluating instructors
The Refinery CreativePrint Production Coordinator
Feb. 2015 - May. 2015Sherman Oaks, California• Sized, printed, cut, and mounted design compositions at highest standards using Adobe Creative Suite (Photoshop, Illustrator, InDesign) for presentations
• Accurately pack and organize product deliveries to clients at studios • Converted files to/from InDesign, Photoshop, PDF, and JPEG formats • Scanned and cataloged photographic and other design assets • Assisted in various administrative tasks such as office supply orders and reception
• Assisted Art Directors with necessary documents to improve speed • Learned key InDesign and Photoshop work flow to speed print production process • Had the pleasure of working on several projects to include: Hand of God (Amazon), Bastille Day (Theatrical), Ice Age Collision Course (Theatrical), The Expanse (SyFy) & Above and Beyond (Theatrical). Worked on concepts for The Descendants (Disney), School of Rock (Nickelodeon), Angry Birds (Theatrical), and more.
AuraYogaBrand Manager
Nov. 2013 - Jan. 2015West Hollywood• Created, designed and maintained brand guidelines and standards across all social media platforms, website, magazine press releases and other print and web materials
• Excellent customer service with clients while managing a staff of up to 20 employees
• Created schedules for instructors and employees, photo shoots, maintaining supplies for studios, payroll, approved time cards, scheduled workshops, and designed key elements for the brand to drive sales and new engagement
• Develops creative and cost effective solutions with management team to promote locations
Chris Pow DesignChief Executive Officer
Jun. 2013North Hollywood, CA• Creates and develops innovative design compositions
• Skillfully crafts campaigns around industry to drive results
• Re-energizes brand by developing a new approach to current brand identity that results in a 5% increase in sales
• Solves complex design problems with elegant solutions that improves customer satisfaction ratings by 80%
• Create visually compelling designs for various marketing materials, including brochures, flyers, and social media graphics.
• Collaborate with cross-functional teams to develop and execute design concepts that align with brand guidelines and objectives.
• Conduct thorough research and analysis to understand the target audience and design effective communication strategies.
• Utilize industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to design and edit graphics.
• Manage multiple projects simultaneously and meet strict deadlines while maintaining a high level of quality and attention to detail.
• Work closely with clients to understand their design requirements, provide regular updates, and incorporate feedback to ensure client satisfaction.
• Develop and maintain a consistent visual identity across various platforms and mediums.
• Stay up-to-date with design trends and emerging technologies to continuously improve design skills and incorporate innovative techniques into projects.
• Collaborate with printers and vendors to ensure accurate production of print materials and maintain a strong understanding of printing processes and techniques.
• Contribute to the development and implementation of brand guidelines and style guides to ensure brand consistency across all marketing materials.
Movement LifestyleCreative Art Director
Jan. 2012 - Mar. 2020North Hollywood, CA• Conceived and executed a successful marketing campaign that raised $60,000 within 24 hours, ensuring the studio's survival during the pandemic. Developed strategic messaging and implemented effective promotion tactics to engage the community and generate immediate financial support.
• Developed comprehensive brand guidelines to elevate the company's value across various channels, including social media, website, workshop advertisements, promotional advertising, and notebooks for incoming employees. Ensured consistent brand representation and messaging, enhancing brand recognition and customer loyalty.
• Directed a team of 10 in designing merchandise for resale, resulting in a significant increase in sales by 25%. Utilized market research and trend analysis to develop appealing and on-brand merchandise, driving customer engagement and revenue growth.
• Developed and trained incoming staff to adhere to design standards when working with branded templates. Conducted workshops and provided guidance on maintaining design consistency, enabling seamless collaboration and maintaining a cohesive visual identity.
• Crafted motion graphics templates for promotional flyers displayed on studio televisions, tailored to each choreographer and class. Produced visually captivating and engaging content to enhance promotional efforts and capture the attention of prospective customers.
• Organized and styled photoshoots for advertising, look books, and e-commerce, while consistently maintaining the company's aesthetic. Oversaw the entire photoshoot process, including location scouting, model selection, styling, and post-production, ensuring visually stunning imagery aligned with the brand's identity.
Disneyland ResortAGVA Performer
Jul. 2011 - Oct. 2012Anaheim, CAPerforming in 2 live shows: Disney Channel Rocks! & Disney Dance Crew
Reebok"Reethym of Life" Commercial
Mar. 2011 - Mar. 2011Los Angeles, California, United StatesFeatured dancer
Cabrillo Music TheatreEnsemble
Feb. 2011 - Apr. 2011Thousand Oaks, California, United StatesArtistic Director is Lewis Wilkenfeld.
Performing different ensemble roles in the musical "The Producers".
MCDONALD SELZNICK ASSOCIATESDancer
May. 2010 - Mar. 2020Hollywood, CaliforniaCredits include: iCarly, Zoey 101, Victorious, Beyonce BET Awards, Shanghai World Expo 2010, Royal Caribbean Cruise, Dance Showdown Season 3
USA National Pavilion Shanghai Expo 2010Dancer
May. 2010 - Oct. 2010Shanghai City, ChinaChoreographed and Directed by JoAnn Jansen.
Produced by Teresa Taylor.
Showcased 13 different dance styles including Vogue, Jazz, Foxtrot, and Disco.
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