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Work Background
PavilionExecutive Member
Aug. 2024New Jersey, United States
Lotlinx, Inc.Chief Marketing Officer
Sep. 2023
Lotlinx, Inc.Vice President Customer Acquisition & Marketing
Mar. 2023 - Sep. 2023
Church & Dwight Co., Inc.Digital Engagement Lead
Mar. 2020 - Aug. 2022Ewing, New Jersey, United StatesLed the Church & Dwight brands with integrated consumer engagement planning across all the digital touchpoints: digital media and measurement, e-commerce marketing, eCRM, social media, influencers and consumer lifetime value/loyalty.
ThnksSenior Vice President Marketing (Consultant)
Sep. 2018 - Apr. 2019Greater New York City AreaLed the brand strategy and overall branding. Revamped the website. Developed content strategy and helped develop a variety of resources and tools. Developed social media and PPC strategies and oversaw creative execution.
automotiveMastermind Inc.Vice President Marketing
Oct. 2016 - Sep. 2018Greater New York City AreaHired as the first member of the Marketing team. Marketing efforts led to tripling the business in the first year. Established social media presence. Names #7 on the Inc 500 list, #4 on Cranes Fast 50, won a Red Herring award, and others, etc. Quadrupled the team. Developed the communication framework for the brand, content strategy, hired freelancers and agencies. The company gained so much notoriety that it was acquired by IHS Markit in October 2018 for $500MM
VidMobVice President Marketing (Consultant)
Jun. 2015 - Mar. 2016New York, NYHelped launch a first to market app/platform and marketplace offering individuals and SMB's the easiest way possible to get professional videos created from the raw media that exists on their devices. Developed launch PR plan, helped to shape the voice and look and feel for the brand. Developed a campaign to quickly recruit editors. Build a network of over 2,000 editors in just two months. Developed all launch collateral, premiums, ad campaigns, and website.
Weatherbeeta Pty LtdDirector of Marketing
Dec. 2013 - Jun. 2015Greater New York City AreaDeveloped and executed comprehensive integrated marketing plans that increased sales 10% year over year. Created their first focused shopper marketing program with a dedicated budget focused on the top accounts. Programs helped to achieve an increase of sales of 20% in those accounts. Initiated a Brand Ambassador program that increased the quality of social content.
Campbell Soup CompanySr. Manager Integrated Shopper Marketing
Jan. 2011 - Mar. 2013Greater Philadelphia Area
New York Daily NewsVice President Advertising Development
Jul. 2009 - Mar. 2010
MS3 Marketing (formerly MarketSource IMSSVP Account Director
Dec. 2006 - Apr. 2009
Arc WorldwideVP Account Director (agency closed in NY/NJ)
Jan. 2005 - Dec. 2006
Church & DwightSenior Promotion Manager
Jan. 2004 - Jan. 2005
Bright Solutions President
Sep. 2003 - Mar. 2023Greater New York City AreaConsult with early startups to Fortune 100 companies on the following: - Branding from the ground up - Develop communication frameworks - Build a go-to-market strategies - Develop detailed marketing plans - Aid in the execution of plans- including evolving their digital presence, trade show management, social marketing strategy, demand gen campaign development, PPC campaign development, etc. - Assist in attribution and ROI management - Companies include: Marpai Health, Church & Dwight, SummitSync, Thnks, Tasty Ribbon, Sterlington Legal Solutions, Rambler Sparkling Water, Diage, Pepsi, via Tracy Locke, Pepsi, via Tracy Locke.
Schering-PloughSr. Consumer Promotion Manager (Consultant)
Jan. 2003 - Dec. 2003
Unilever BestfoodsCategory Promotion Manager
Jan. 1998 - Dec. 2002
AT&T - Get Wireless NowMarketing Communications Manager
Jan. 1994 - Dec. 1996
Bristol Myers ProductsSr. Promotion Manager
Jan. 1990 - Dec. 1994
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