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Work Background
Phaff Design LtdFounder
Apr. 2024
Philip Morris InternationalLead UX/UI Designer
Apr. 2024London Area, United Kingdom
TangityCreative Director - UX/UI - Design Leadership
Apr. 2023 - Mar. 2024London, England, United Kingdom
NTT DATA UK&IHead of Design and Senior Manager in Digital Experience
Sep. 2022 - Apr. 2023London, England, United Kingdom
NTT DATA UK&IHead of Design
Feb. 2022 - Sep. 2022London, England, United Kingdom
NTT DATA UK&IExperience Design Lead (UX/UI) & UX Delivery Manager
Sep. 2019 - Mar. 2022London, United KingdomExperience Design Team Lead working with a myriad of high-profile companies across projects specialising in:
- E2E UX delivery
- Design Thinking
- UX in Agile
- UX Discovery, Research and Design
- Accessibility in UX
- UI Designs
- Data Visualisation
REG (UK) LtdHead of UX & Design
Sep. 2018 - Sep. 2019London, United KingdomMy role within REG UK is to oversee the UI and UX elements of the company’s core offerings and to create visuals based on the updated requirements of the latest iteration of the products as well to provide consultation on how to improve user experience whilst adding value for the end user to ultimately gain revenue. Below are further breakdown of my responsibilities:
• Meet with clients and work with the Account teams to gather the requirements to be collected in an Agile manner.
• Convert Epics and Stories into initial design directions using wireframes and storyboards to get feedback from stakeholders and rationalize design decisions to stakeholders and peers
• Produce mid-high fidelity prototypes and mockups for development team to be able to develop from.
• Participate in QA and Client reviews of the implementation to make sure dev teams are in-line with proposed designs.
• Iterate quickly, deliver results in an agile development environment
• Coordinate and execute user research efforts (interviews, usability testing, surveys)
• Promote user-centered approach in the Agile team and to Stake holder
• Develop, collaborate on and maintain design patterns to be socialized back to industry leaders.
Five Quarter DesignsFounder
Oct. 2017 - Jan. 2021London, United KingdomFive Quarter Designs is a Design Agency specialising in Design, Print, Web & Email. We believe in Creating Honestly. What that means is we'll be up-front with complete transparency and then help you create and market your business like nobody's business.
AN DesignsFounder/Director
Jan. 2015 - Oct. 2017London, United KingdomAN Designs is a graphic design company specialises in design, print and online media. We believe our clients enjoy working directly with creative people who create solutions which will communicate their message clearly and accurately to enhance their business.
Paragon Customer CommunicationsHead of Digital Design
Feb. 2013 - Sep. 2018London, United KingdomDST engages with every household in the UK at least once every week on behalf of some of the biggest and most influential global brands. Delivering on the needs of your customers, we see ourselves as an extension of your business; embracing integrity and high standards to deliver a seamless and engaging communication experience. We help our clients: Plan engaging communications Create customer loyalty, sales and brand awareness Deliver a personalised and convenient user experience
GKA DesignWeb Designer/Developer
Jan. 2010 - Jan. 2013London, United KingdomAs the company’s only web designer, I was responsible for multiple client projects ranging from 5 - 6 page static brochure websites to in-depth bespoke cms build websites for a variety of clients. My role, as part of the design team,involves working closely with the Graphics Designers (who were also the Directors) and being responsble for providing solutions for creating
rich, clean and user friendly front-end web designs, website development with clean coding and on occassions, developing the back-end of the websites using ASP.Net and C#. Technologies used to provide these solutions include
using XHTML/HTML5, CSS/CSS3, Javascript (JQuery), XML, Wordpress & ASP.Net.
The Mortgage TimesWeb Designer
Jun. 2008 - Dec. 2009As the company’s only web designer, I take responsibilty for the two company websites as well as taking
creative control of around 20 independant mortgage broker’s websites. My role, as part of the design team,
involves working closely with the Graphcis Designer and being responsble for providing solutions for creating
rich, clean and user friendly front-end web designs. Technologies used to provide these solutions include
using XHTML, CSS, Javascript (JQuery), XML, ASP.Net.
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