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Work Background
7 Knots DigitalConsultant
Jun. 2024 - Nov. 2024RemoteDeveloped and implemented tailored digital marketing strategies to help clients achieve business goals while optimizing campaign performance through data-driven insights and innovative solutions. ● Boosted email engagement rates by designing and deploying high-performing campaigns tailored to client goals.
● Improved deliverability and targeting accuracy through audience segmentation and database optimization in Omeda.
● Accelerated client marketing timelines by clearing backlog of campaigns and managing end-to-end execution.
● Enhanced lead conversion and retention by developing automated workflows for onboarding and re-engagement.
● Delivered actionable insights to clients by analyzing campaign performance and recommending data-driven strategies.
● Strengthened cross-platform compatibility by creating visually compelling and responsive email templates.
● Increased campaign ROI by leveraging industry trends and Omeda updates to refine strategies continuously.
7 Knots DigitalData Management Consultant
Jun. 2024 - Oct. 2024Remote
OmedaClient Success Manager
Mar. 2022 - Mar. 2024Chicago, Illinois, United StatesI worked as a strategic partner with a portfolio of enterprise, mid-market and small business clients to find creative solutions centered around growing & engaging audiences, monetizing data, and implementing new technologies and products.
7 Knots DigitalData & Analytics Consultant
May. 2020 - Dec. 2021Hudson, New York, United StatesCreated and implemented effective strategies to drive user acquisition, optimize engagement, and support audience retention, with the goal of growing the overall size of the engaged database. In addition, I worked with sales, content, and marketing teams to develop customer segments and audience personas.
Gartner Inc.Sr. Database Marketing Manager, Campaign Management & Demand Generation
Apr. 2016 - Mar. 2018Stamford, CTStrategic planning and list management of events and digital marketing campaigns for a $3B+ IT Research & Consulting firm. Project co-lead for transition to Siebel Marketing including oversight of training, documentation and data QA.
GartnerDatabase Marketing Manager, Global Database Marketing
Sep. 2006 - Mar. 2016Stamford, CTManage list strategy, segmentation and extraction activity in support of Corporate and Event marketing activity.
GartnerSr. Business Analyst, Business Intelligence Center
Jan. 2003 - Aug. 2006Stamford, CT
GartnerDirector, Financial Planning & Analysis
Oct. 2001 - Dec. 2002Stamford, CTResponsible for FP&A, budgeting, and product line reporting for Gartner Measurement worldwide.
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