Unico IDTechGroup Product Marketing Manager
Dec. 2020 - Jun. 2022São Paulo, BrazilStrategic Marketing Leadership: Spearheaded product marketing strategies for multiple B2B platforms including Unico People, SkillHub, and Via Nuvem, focusing on crafting compelling brand messages and positioning to elevate market presence and brand perception. Go-to-Market Execution: Developed and implemented robust go-to-market strategies that accelerated the sales cycle and enhanced overall marketing effectiveness, leading to a marked increase in client acquisition and user engagement. Cross-Functional Team Management and collaboration: Led a cross-functional team encompassing Communications, Trade Marketing, Customer Success, Client Onboarding, and Sales, fostering a collaborative environment that enhanced project outcomes and operational efficiency. Market Research and Insight-Driven Innovation: Conducted extensive external and internal market research, utilizing the Continuous Discovery approach to directly influence product roadmaps and innovation programs. Initiated and managed a customer beta test program that significantly reversed declining NPS by improving product satisfaction by over 46 percentage points. Significant Achievements: - Achieved Top of Mind recognition for Unico People in the HR category for the first time ever in 2022. - Increased new customer acquisition by 90% in 2022 compared to the previous year, improved Monthly Recurring Revenue (MRR) by 70% for Unico People, and enhanced active user rates by 31%. - Successfully launched SkillHub, resulting in a 26% increase in new active users within the first three months post-launch. - Positioned Unico People and related products prominently on search engine results, enhancing digital visibility and brand reach.