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Work Background
CohesitySr. Director, Pricing
Apr. 2022Austin, Texas Metropolitan AreaLaunched over 10 software and SaaS products aligning with the company's objectives. Conducted customer research and competitive analysis to make informed decisions about price adjustments. Defined optimal packaging and value proposition in partnership with the product managers. Managed a team of pricers to implement and manage pricing systems and KPIs. Owned discount management and pricing compliance.
Dell TechnologiesSenior Consultant (Director), Services Technology Strategy
Jul. 2021 - Apr. 2022Round Rock, Texas, United States- Lead modernization and transformation strategy through multiple CXO level initiatives and program manage the phased launch strategy of Dell hybrid cloud offering suite (APEX) including go-to-market, delivery, customer success management, and site reliability engineering - Manage services-wide applied Data Science initiatives roadmap including resource management, executive messaging, program management, and deployment - Engaged in strategizing unified customer facing portals including UX design, customer online journeys, capabilities consolidation, and launch plans.
Dell TechnologiesDirector, Global Process Engineering and Data Science
Feb. 2017 - Jun. 2021Austin, Texas AreaLed process digitization for Dell Technologies Services ($18B portfolio), including digitization strategy for sales and go-to-market, process mining through Celonis, process automation, and data science integration through a team of 20 resources Scaled up Process Mining (Celonis) to over 1200 active users mining insights across over 50 business problems; measured business impact of over $10M across different businesses Executed projects to digitize over 4000 processes across Dell Tech Services Successfully executed global process redesign and re-engineering projects (with $5M+ impact) for services delivery processes, customer journeys, and portfolio optimization Owned the Process Community of Practice for Dell (1000+ members) - driving innovation, promoting idea sharing, and timely support for all process mining practitioners within Dell Filed a patent on “Automated capture of process design leveraging AI / ML”
Dell TechnologiesSr. Consultant (Director), Sales and GTM Strategy
Oct. 2016 - Jan. 2017Austin, Texas AreaDeveloped strategy for increasing Dell's share of wallet by enabling cross-sell / up-sell of software and peripherals (software, support, monitors, docks, displays) Developed and implemented Ecosystem Attach Program across over 500 sales reps (predictive bundling recommendations to improve the attach rate of peripherals by over 2000 bps) Developed a novel sales performance / sales tracking model which helped identify high potential accounts for software and peripherals Owned executive comms including updates to the vice-chairman of Dell
Dell TechnologiesSr. Manager, Pricing and Sales Strategy
Dec. 2012 - Sep. 2015Austin, Texas AreaOwned the pricing strategy and execution of $5B+ Dell Technologies enterprise services portfolio. Was a key member in the launch of several $1B plus services products. Competitive benchmarking for technology services organizations to provide actionable inputs to product managers Managed a team of 20 senior pricing analysts and statisticians for implementation of pricing and sales strategy projects which drove over $30M of cost savings Developed and launched innovative pricing strategy leveraging price elasticity, competitive position, and ratio to product / bundle price Stood-up robust analytics and reporting infrastructure to comprehensively and exhaustively track price impact and performance
Dell TechnologiesAnalytics Consultant
May. 2007 - Sep. 2009Providing analytics based solutions to Dell Financial Services in the Risk Management and Marketing domains Risk Operations and Risk Management: Worked with the Collections, Fraud and Recovery teams to drive projects on improving the metrics around overall portfolio delinquencies and losses through statistical modeling and ad-hoc analytics. Worked with the DFS Risk Management teams in Austin for calibration of acquisition models for new DFS customers Managed the highly successful launch of “Low-Line Strategy” – Lowering the cut-off scores to ensure higher approval rates for a specific segment of customers Won the Dell Striker Award in 2008 as a recognition of my contribution towards the Risk Operations Team SMB Marketing: Built actionable analytics around customer acquisition strategies for SMB customers utilizing product positioning, pricing and promotion strategies
Dell TechnologiesManager II, Pricing and Sales Analytics
Apr. 2007 - Nov. 2012Bengaluru Area, IndiaManage a team of 11 advisors and senior analysts for various reporting, ad-hoc analytics and statistical modeling projects for Dell Services and Dell Financial Services Incubate, Drive and Implement services analytics projects and programs around services product design, positioning, launch, tracking and optimization. Provide thought leadership to product line managers to improve profitability and penetration of specific services products. Executed fraud prediction model saving over $10M dollar in fraud loss for Dell Financial Services Regularly engaged with senior Dell leadership through discussions, reviews and staff meetings and proactively assess and address analytical and reporting requirements for different segments. Ensure delivery SLAs, Quality – Accuracy, business continuity and resource planning.
Marketics Technologies LimitedDomain Consultant
Apr. 2006 - Apr. 2007Bengaluru, Karnataka, IndiaProviding analytics based solutions to CPG clients from all across the globe spanning from requirements gathering to data teasing and insight generation to output creation. Areas of operations included: Consumer and Brand Analytics: Actionable Market Segmentation & Targeting, Consumer Response Modeling and Buying Behavior analysis, Brand Health Analysis, and SKU Adjacency Analysis Market Analytics: Opportunity mapping, Pricing and Elasticity analytics, Store Promotions and Flier Optimization, Store Layout Optimization, Store Inventory Allocation, Dynamic Dashboards, and Global Initiative Qualification structure using Country Clustering analysis.
Coca Cola IndiaArea Sales Manager
Jun. 2004 - Jan. 2006Gurugram, Haryana, IndiaHandled Sales and Marketing for East Zone of Coca-Cola in India with Revenue Quotas of over $4M Directly managed a team of over 14 sales representatives and covered over 100 distributors and sub-distributors Covered a sales and marketing territory base of over 6000 retail outlets Expanded distribution network from 48 to 100 distributors. Implemented block-level strategy for higher rural penetration and appointed 145 new sub-distributors. Rated as 5th best ASM in May 2005 (out of a total of 37 ASMs) on volume, market development and financial control.
Infosys TechnologiesSoftware Engineer
Jan. 2000 - Dec. 2002Bengaluru, Karnataka, IndiaSoftware maintenance, feature enhancements, and user acceptance testing of new capabilities for the Stock Exchange software for Goldman Sachs investment bank Executing User Acceptance Tests which included Schedule preparation, UAT Runs and Reports tracking Complete project scheduling and metrics-milestone analysis of the project Maintaining Quality environment in the system at SEI-CMM Level 5. Was in the quality team of my project and helped my project reach CMM level 5 from level 3
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