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Work Background
Apex GrowthSenior Director of Growth
May. 2022 - Apr. 2023United StatesLed the strategic planning and execution of comprehensive growth initiatives, resulting in a 3x increase in revenue for my clients Developed and implemented data-driven growth strategies and leveraged market analysis and consumer insights to identify high growth opportunities Directed a team of professionals, fostered a culture of innovation, and achieved a 50% increase in team productivity Launched highly successful paid media campaigns, resulting in a 300% boost in leads and a 50% reduction in customer acquisition costs for several clients
Atomic ZebraCo-Founder | Managing Director
Sep. 2018Toronto, Ontario, CanadaProvide strategic vision and leadership to drive the agency's growth and success. Cultivate and maintain key client relationships, with the goal of business expansion. Lead advertising campaigns, collaborating with my team to ensure client growth and success.
Assembly GlobalDirector, Paid Media and Analytics
Jul. 2018 - May. 2022Toronto, Canada AreaManage a team of paid media and analytics professionals. Responsible for developing strategy for clients from conception to implementation. This includes, but not limited to, personalized paid media needs, reporting, UX strategy, tag implementation, and attribution modeling. Conduct account management and sales duties for new and existing clients in order to expand company digital offerings. Use a wide cross-section of digital tools to achieve success such as Google Ads, SA360, CM360, Facebook Ads, Google Analytics, Adobe Analytics, Datorama, and Google Tag Manager.
Assembly GlobalManager, Paid Media and Analytics
Sep. 2015 - Jul. 2018Toronto, Canada AreaDevelop analytical strategy for clients, including implementation of tagging plans, site optimization, and complex multi-funnel channel analysis and attribution modeling. Implement data collection systems that optimize statistical efficiency and data quality for clients. Progress client business goals through consultation of best analytical practices across various digital channels and provide leadership on maximizing return on investment. Use a wide cross-section of digital tools to achieve success such as Google Analytics, Adobe Analytics, Ad Hoc Analysis, AdWords, DoubleClick, and Google Tag Manager.
Freelance | Digital MarketingKirill Lantsouzovski Digital Marketing | Freelance
Jul. 2014 - Sep. 2015Toronto, Canada AreaPaid Media
Analytics
Digital Strategy
Campaign Management
Lead Generation
Momentum Advanced SolutionsAnalytics Manager
Jun. 2012 - Jul. 2014Toronto, Canada AreaProvide overall analytics and digital strategy for online channels using Google Analytics, Omniture, and Tableau. Designed and set up conversion reports, attribution models, and remarketing lists to draw out potential improvements. Created and executed Google Tag Manager strategy to streamline website tagging process. Strategic, value oriented presentations and recommendations in a client facing capacity. Project management and business process redesign. Involved in redesigning web sites by providing strategic, data driven insights to maximize ROI for clients. Provide and implement calculated closed loop digital marketing initiatives, combining analytics, SEO, PPC, and social media to enhance user experience.
Cadillac FairviewWeb Analyst
Oct. 2011 - Jun. 2012Toronto, Canada AreaProvided analytical insights for all web properties, as well as, email marketing campaigns. Advised on implementation and tracking of e-commerce programs such as the “Shop! Card” and new website interfaces for the purposes of lead generation. Supported the digital marketing team in market research initiatives and user experience thorough web analytics. Participated in closed loop marketing initiatives by bridging web, email, and social media campaigns though data analysis, and provided strategic insights for best practices.
People LogicWeb Analyst
Mar. 2010 - Feb. 2011Sydney, AustraliaDeveloped and analyzed digital marketing strategies for major financial and education clients using Google Analytics data sets. Consulted clients over webinars and at meetings on best practices using digital media such as web, email marketing, social media, and SEO strategies. Conducted and assisted in seminars put on by People Logic to an audience of marketers and public relations staff from various financial, government, and education industries. Increased return on investment for a given portfolio of clients through attribution modeling, as well as, initiated lead generation through email and social media campaigns. Contributed to writing briefs, SOW's, monthly newsletters, liaised with creative and development staff, and administered email campaigns.
Coca-Cola AmatilMarketing Coordinator
Feb. 2007 - Mar. 2010Sydney, AustraliaResponsible for supporting account managers in communications with marketing vendors. Arranged contracts for new vendors and set up a variety of KPI’s within the accounts department. Participated in strategy meetings with marketing and accounts staff to establish company business objectives.
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