Kellogg CompanyCategory Sr Analyst Pringles and Cheez It
Apr. 2022 - Sep. 2023São Paulo, Brazil• Manage young apprentice to develop professional growth;
• Lead S&OP and develop building blocks along with Trade, Sales and Demand teams for Salty Snacks - Leadership of the demand planning process based on customer inventory, sell out and factory inventory;
• Lead Always on agenda for each brand in Social Media and lead the agencies deliverables;
• Build strong launch plan for Cheez It in Brazil;
• Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
• Pursue and bring new opportunities to promote Pringles and Cheez It strategy;
• Monitor Cheez It and Pringles performance and building blocks track;
• Manage marketing intern budget management deliverables and report to Salty Snacks Director and Regional team.
• Provide support to Marketing Intern to develop skills and promote growth;
• Lead innovation launches with 360º strategy (PR, Social Media, Trade Marketing, Price and promotion executions).
• Ad hoc, weekly and monthly analysis, reports and presentations for Kellogg’s board;
• Build short and long term communication plan for Pringles and Cheez It aligned with global strategy and regional team.
• Cross-functional work with multifunctional team as PR, Brand Experience, Design, R&D, Finance, Trade Marketing and Sales teams, to implement marketing strategy to leverage brand and market performances for Salty Snacks in Brazil. Projects examples: Pringles Halo 2021 Launch (along with Microsoft XBOX Team), Pringles New Visual Identity and Brand Positioning 2022 and Cheez It brand launch in Brazil 2021, Pringles and Cheez It Free Fire Launch and Campaign.