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Work Background
Dine Brands GlobalRegional Marketing Manager
Mar. 2024 - Feb. 2025- Managed 280+ franchise locations, boosting sales and traffic
- Developed local marketing plans, achieving sales growth in low-volume units.
- Led marketing programs with partners like DoorDash and Uber Eats for regional growth.
- Communicated national marketing initiatives to franchisees, fostering collaboration
- Spearheaded digital transformation of regional marketing operations, modernizing outreach methods and enhancing customer experience metrics
- Coordinated with cross-functional teams to align marketing initiatives with corporate objectives
RBI - Popeyes, Burger King, Firehouse SubsRegional Marketing Manager Northeast DMA
Jan. 2023 - Oct. 2023Miami, Florida, United States• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Implemented successful business strategies to increase revenue and target new markets.
• Created effective business plans to focus strategic decisions on long-term objectives.
• Worked with Executive team to oversee and monitor marketing strategy.
• Developed and supervised marketing campaigns to maximize income and achieve audience targets.
• Formulated and launched marketing and promotional campaigns to maximize profits.
• Delivered compelling sales presentations in Divisional Meetings to demonstrate expert sales and traffic knowledge.
• Collaborated with other departments to coordinate strategic marketing activities..
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
• Provided ongoing coaching and motivation to franchisees and management by remaining in contact through use of video conferencing and other available technology.
• Fostered lasting relationships with franchisee's through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
The Wills Group- Shell Gas Stations & Dash In Convenience StoresRetail Area Manager
Jun. 2014 - Apr. 2023La Plata, MD-Responsible for leading day to day operations with an multi-unit portfolio of stores and providing consultative support and service
-Managing multiple food service locations
-Develop district-level strategies to achieve each store’s financial, operational and customer-service goals
-Drive and influence performance with franchise partners in an manner which conveys detailed understating of retail operations and profitability
-Work with head office support teams to: assist in new store growth, franchise renewal process, corporate to franchise store changeovers, implement operational excellence
-Serve as an resource in providing expertise on key customer issues, management, store operations and company policies and procedures
-Build effective working relationships with other departments in the organization to meet job responsibilities
-Participated in conducting chain wide audits, inspections and mystery shops
-Based on results, worked closely with franchisees to make recommendations for changes within in the store
-Stay current with industry trends as it relates to brand positioning and franchising
-Work with franchisees to develop actions plans to correct, and implement solutions based on financial results
-Achieve volume, revenue, margin and other targets as set by the Director of Operations Training and Development
-Plan, execute and operationalized development programs and processes
-Diagnose business needs and will implement solutions to continually improve organizational structure
-Create and deliver various models of training IE: simulation, job aides, videos and communications
-Review promotional rollouts for accuracy and quality
-Conduct field training and support
Garbanzo Mediterranean GrillRegional Marketing Manager and Franchise Consultant
Jul. 2013 - Jul. 2014Annapolis, MDCorporate Marketing Involvement
• Oversaw all MD locations with full P&L responsibility for in-store sales, transactions, store appearance
• Planned and coordinated two grand openings in the Maryland market
• Created new store opening marketing plans and budgets
• Developed financial models including pricing, individual store budgets, competitor price analysis
• Demonstrated competencies in writing and successfully executing multiple business plans
• Led the developed and implementation of annual marketing plans that resulted in the market growth. • Developed and implemented consumer research designed to improve results of sales
• Led weekly team conference calls with MD general and regional managers
• Developed quarterly marketing decks to present to MD locations to show growth and improvement
• Orchestrated strategic marketing relationships with local agencies, Pandora, Patch.com, UMD, WRNR and other social media outlets.
• Coordinated simultaneous advertising campaigns and promotions
• Worked closely with catering coordinator in building catering sales and relationships Franchise Marketing Involvement • Increased franchisee participation in national and local marketing initiatives
• Led bi-weekly eastern division conference calls with the West Coast franchise owners and marketing directors
• Introduced and presented corporate marketing suitcases
• Represented as their daily go-to for all marketing questions, and franchise marketing requests
• Approved franchise participation for advertising, social media, art and promotional plans
Buffalo Wild WingsRegional Marketing Manager
Sep. 2010 - Jan. 2013Germantown, MD• Oversaw 12 MD locations • Local store marketing managers directly reported to regional managers
• Developed ongoing and seasonal promotions. • Led several new store openings in the Maryland market.
• Handled all event budgeting, ensuring top quality while consistency in under budget
• Managed a regional annual budget of over 700K
• Directed event logistics including registration, setup, client needs, presentations, itineraries
• Negotiated marketing partnership contracts for the 12 MD locations
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