Ruby's Diner, Inc.Senior Director Of Marketing
Aug. 2016 - Dec. 2018Newport Beach, CALeverage outside partners to develop the company’s promotional strategy, media buying, creative direction, digital marketing (SEO, social media, website, email marketing, etc.), public relations and other marcomm strategies (e.g. rewards programs). Guide Franchisee Marketing teams on planning and coordinating local events, donations, fundraisers, sponsorships and other grassroots marketing opportunities. Manage and deliver education, marketing tools and materials to local restaurant management teams including promotional items, marketing collateral and online systems. Developed a comprehensive communications strategy reaching Ruby’s Diner external/internal audiences, including the development of a narrative, points-of-view, and storylines to support company positioning and awareness-building goals. Managed the day-to-day creation and delivery of marketing and corporate communications through owned and earned content channels, including web, blog, digital editorial media, paid media, social, email, and display media. Manage, grow, and mentor Ruby’s Diner marketing team.