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Work Background
Director, People Priorities
OptumDirector, People Priorities
Feb. 2024Irvine, California, United States
Director Of Special Projects
OptumDirector Of Special Projects
Mar. 2022 - Feb. 2024Arcadia, California, United States
Marketing Director
UCR HealthMarketing Director
Jan. 2019 - Mar. 2022Riverside, California
Senior Director Of Marketing
Ruby's Diner, Inc.Senior Director Of Marketing
Aug. 2016 - Dec. 2018Newport Beach, CALeverage outside partners to develop the company’s promotional strategy, media buying, creative direction, digital marketing (SEO, social media, website, email marketing, etc.), public relations and other marcomm strategies (e.g. rewards programs). Guide Franchisee Marketing teams on planning and coordinating local events, donations, fundraisers, sponsorships and other grassroots marketing opportunities. Manage and deliver education, marketing tools and materials to local restaurant management teams including promotional items, marketing collateral and online systems. Developed a comprehensive communications strategy reaching Ruby’s Diner external/internal audiences, including the development of a narrative, points-of-view, and storylines to support company positioning and awareness-building goals. Managed the day-to-day creation and delivery of marketing and corporate communications through owned and earned content channels, including web, blog, digital editorial media, paid media, social, email, and display media. Manage, grow, and mentor Ruby’s Diner marketing team.
Marketing Specialist
The Fischer GroupMarketing Specialist
Jun. 2016 - Aug. 2016Anaheim, CACreated custom website, website content as well as custom content for blog, social media, email campaigns, videos, etc. Built, grew and managed social online platforms including: YouTube, Facebook, Instagram, Google Plus, Yelp and LinkedIn. Managed online reputation on multiple digital platforms. This included appropriately answering client questions. Designed and sent monthly email blasts that educated new and existing clients to take advantage of vendor programs and equipment. Created well organized and thought-out marketing strategies and calendar.
Sales & Marketing Manager
Gala CorporationSales & Marketing Manager
Jun. 2010 - May. 2016Costa Mesa, CADeveloped and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness, adjusting strategies based on analysis. Developed a comprehensive training program for new sales associates. Collaborated, developed & managed the next steps of brand evolution taken in design, atmosphere and technology for our concepts. Created, implemented and managed our Company Culture to re-engage our team members
Sales Professional
Rock N' Road CyclerySales Professional
Jun. 2009 - Jun. 2010Anaheim Hills, CAEducate customers about products best suited for their needs ensuring they continue with the sport Implement the goals of the organization through promotions, customer service and store presentation Maintain a working relationship with Specialized to foster innovation for current products based on both personal and customer feedback.
Sales Professional
Incycle CyclerySales Professional
Jun. 2004 - Jun. 2009Chino, CAManaged inventory and vendor accounts Trained new employees based on their position and customer service Maintained current product knowledge offering exemplary customer service Met project deadlines for promotions, purchasing and warranty claims

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