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Work Background
Soulmax S.r.l.Head of Communications & Digital Development
Mar. 2015Gran Buenos Aires, ArgentinaI lead the Communications and Digital Development department in a corporate group, managing marketing strategies, branding, and technology for multiple brands in the tourism, retail, and tech innovation sectors. I work with interdisciplinary and remote teams to implement high-impact projects that integrate creativity, technology, and operational efficiency. Key Responsibilities & Achievements: • Strategy & Communication: Development of comprehensive plans to enhance brand identity, internal communication, and digital presence. • Marketing & Design: Creating advertising campaigns, audiovisual content, and sales materials to maximize commercial impact. • Digital Project Management: Implementation of web solutions, e-commerce, and software development, including projects with RFID technology. • Team Leadership: Coordination of multidisciplinary teams, ensuring efficiency and alignment with business objectives. • Advertising & Performance Marketing: Planning and execution of campaigns on Facebook Ads, Instagram Ads, and Google Ads. • UX/UI & Web Development: Management of site architecture, content, design, and digital platform development. 🚀 Passionate about innovation, technology, and creativity applied to business growth.
Empower IT - LATAMDiseñador gráfico Freelance
Feb. 2015 - Sep. 2015Gran Buenos Aires, Argentina• Trabajos freelance incluyendo desarrollo de identidad, desarrollo web, y aseroría integral en comunicaciones.
Tiscornia CateringDiseñador gráfico Freelance
Mar. 2012 - Aug. 2014Greater Buenos Aires, Argentina
La Pantalla Diseñador de páginas web Freelance
Jan. 2012 - Apr. 2012Gran Buenos Aires, Argentina
Soulmax S.r.l.Art Director
Mar. 2009 - Oct. 2015Buenos Aires, Argentina• Design of institutional, operative and promotional pieces of print and digital assets. • Production strategy and project coordination. • Design and development of network strategy. Development of Google and Google ADS campaigns. • Customized development management. Layout of contents and architecture of the site. Coordination with the design and development team. • Content management.
Credilow S.A.Diseñador gráfico Freelance
Feb. 2009 - Aug. 2013Gran Buenos Aires, Argentina
Soulmax S.r.l.Diseñador gráfico
Mar. 2006 - Mar. 2009Gran Buenos Aires, Argentina• Diseño de piezas institucionales y de promoción de medios digitales y gráficos de la compañía. Material POP. Branding. Merchandising.
• Gestión de producción de proyectos.
• Diseño web - Plataforma Joomla: Diagramación de contenidos, árbol de sitio, redacción de contenidos, selección de material fotográfico, coordinación con diseño, funcionalidad y gestión de programación.
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