Cinch Home ServicesMarketing Director
Jan. 2013 - Dec. 2019Boca Raton, Florida, United States• Held responsibility for all functional aspects of marketing, encompassing integrated digital and marketing plans, brand management, project management, communications, advertising, online/social media marketing, market research/analysis, lead generation, customer engagement strategy, loyalty programs, alliances, vendor relations, state compliance, and fiscal accountability.
• Worked collaboratively with executive management and sales, including 22 sales professionals and three Vice Presidents of Sales; led a team of two marketing department staff in addition to an outsourced marketing company; managed $1.2M marketing budget to champion company brands, expand customer base and market share, as well as maximize company revenues.
• Converted new customers from a free to a fee-based model by implanting an improved, value-driven digital customer experience that increased renewal rates through a new multi-touch sales model; program resulted in a 50% sign-up and renewal rate in multiple regions of the US; team received recognition through winning the DMA Echo Award. • Served as Senior Marketing Manager (2008 – 2015) and managed all functional aspects of marketing, including digital and marketing plans, brand management, communications, online/social media platforms, and lead generation/customer engagement strategies.