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Work Background
3QMARK, LLCProgram Director
Jan. 2023Austin, Texas, United States• Initiate and set goals for programs according to the strategic objectives of the organization; plan the programs from start to completion involving deadlines, milestones, and processes; develop and approve budgets and operations.
• Devise evaluation strategies to monitor performance and determine the need for improvements; supervise all program and project managers involved to provide feedback and resolve complex problems; discover ways to enhance efficiency and productivity of people and processes.
• Apply change, risk, and resource management principles when needed; read and distill reports prepared by managers to determine progress and issues; ensure program operations and activities adhere to legal guidelines and internal policies and procedures.
• Keep senior management informed with detailed and accurate reports and presentations; serve as liaison between executive management and program teams to ensure that communication is open and transparent and to streamline processes as necessary.
Old Republic Home ProtectionDirector of Special Projects
Jan. 2022 - Dec. 2023San Jose, California, United States• Drove revenue growth and customer retention through strategic initiatives that targeted product education and customer engagement; improved YOY renewals by 4.5% and surpassed the $1M program goal in Q1 2022 alone. • Led audits to address product and customer experience gaps, resulting in the development of a 3-year customer journey and scoring strategy; partnered with marketing, finance, and IT to create a customized lifecycle program that increased subscription renewals while advancing a competitive product suite with flexible, customer-centric pricing options.
Oasis Church of South FloridaDirector of Communications
Jan. 2019 - Dec. 2022• Developed and executed a comprehensive communication to promote the church’s vision, mission, and events across multiple channels, including website, social media platforms, print materials, and internal communications, while aligning with the church’s values and actively engaging the congregation and wider community.
• Analyzed communication data to identify trends and develop future strategies during the pandemic and set key performance indicators to measure communication effectiveness.
• Created compelling content for the church website, social media platforms, newsletters, and other communication channels; managed the production of high-quality video and photo content to promote church events and ministries; write engaging copy for website updates, and announcements; track user engagement and optimize content through website analytics.
Cinch Home ServicesMarketing Director
Jan. 2013 - Dec. 2019Boca Raton, Florida, United States• Held responsibility for all functional aspects of marketing, encompassing integrated digital and marketing plans, brand management, project management, communications, advertising, online/social media marketing, market research/analysis, lead generation, customer engagement strategy, loyalty programs, alliances, vendor relations, state compliance, and fiscal accountability.
• Worked collaboratively with executive management and sales, including 22 sales professionals and three Vice Presidents of Sales; led a team of two marketing department staff in addition to an outsourced marketing company; managed $1.2M marketing budget to champion company brands, expand customer base and market share, as well as maximize company revenues.
• Converted new customers from a free to a fee-based model by implanting an improved, value-driven digital customer experience that increased renewal rates through a new multi-touch sales model; program resulted in a 50% sign-up and renewal rate in multiple regions of the US; team received recognition through winning the DMA Echo Award. • Served as Senior Marketing Manager (2008 – 2015) and managed all functional aspects of marketing, including digital and marketing plans, brand management, communications, online/social media platforms, and lead generation/customer engagement strategies.
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