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Work Background
Boston Consulting Group (BCG)Head of Employer Branding - EMESA
Oct. 2021London, England, United Kingdom- Responsible for EMESA (Europe, Africa, Middle East and South America)
- Support development of global EVP (Employer Value Proposition) to grow BCG headcount
- Lead strategic employer brand projects to support regional and local talent acquisition teams
- Share the BCG story through various channel strategies e.g. GTM-campaigns, diversity etc. - Drive the recruitment teams and brand specialists to implement employer branding practices.
- Collaborate with the Recruitment Marketing & Branding Talent Value Center (Boston)
- Advise managing director partners (MDPs) on branding, optimization and efficiency.
- Support creative material requests, collaborating with external partners
- Develop tracking and measuring possibilities to monitor EB effectiveness
AmazonEmployer Branding Amazon.com - EMEA Corporate
Mar. 2020 - Oct. 2021London, England, United Kingdom- Develop the employer brand strategy to grow Amazon’s Consumer Tech (amazon.com)
- Build key strategic programs that are critical for local/ regional innovation and set to scale globally
- Envision and activate the future of the brand discipline (e.g. advertising campaign strategies)
- Drive the EMEA TA team to implement employer branding practices focused on increasing ROI - Use data for reporting on advertising results, impact and recommendations for future investment
- Advise TA Leadership on brand strategy topics and collaborate to identify priority hiring projects
- Contribute to (global) process improvements, automation, and onboarding technology
- Telling the story behind the data (aligning with Consumer Corporate EB Seattle)
AmazonEU Talent Attraction Marketing Operations Workforce Staffing
Jun. 2019 - Mar. 2020London, Greater London, Verenigd Koninkrijk- Developing (hvh) recruitment marketing strategies to attract employees across Europe
- Managing EU media buying and advertisement budget for multiple business lines
- Building business cases to acquire internal business growth
- Performance analysis on EU- & regional level, developing reporting tools/dashboards
- Creative management: content development, digital assets, video and agency collaborations
- Standardisation of processes and yearly campaign planning
- Telling the story behind the data (stakeholder-management on EU- director level) Results: -Contributed to increase in hires throughout EU -Contributed to 50% increase of EU applications growth -Improved measuring recruitment marketing metrics
Udder - Talent TechnologyIn-house mentor - Advisory board
Oct. 2018 - Mar. 2020London, United KingdomAs a mentor, I connect vendors with the Udder Network to increase their visibility, and help buyers in finding their way through the chatter of what is an increasingly complicated, busy (and noisy) space. The Udder Network is a sounding board for TA-tech buyers and vendors. It is a team of experienced recruitment, talent & HR technology specialists. They help talent technology vendors to grow, by helping them to understand the problems their customers need solving. And advise businesses on their tech-route, choice of tech and support throughout the implementation process.
IceMobileGlobal Manager Employer Branding and Internal Communications
Sep. 2018 - Jun. 2019Amsterdam Area, NetherlandsActivities:
-Responsible for IceMobile’s employer brand and employee communications strategy. -Create our EVP in collaboration with human resources -Develop a marketing strategy /-campaigns for potential employees
-Responsible for content development -Planning and execution for internal and external communication campaigns -Organizing and participating in target group related events -Adjust strategy based on data and analytics to measure effectiveness and max. ROI.
-Social media campaigns
-Organizer of diversity and inclusion workgroup; women in tech Results: Enlarged online visibility in the required target group by attracting more relevant visitors to our website Increased the brand awareness by participating in local/ European technology events. Working with recruitment marketing, improve visibility within niche-channels and create great POC.
M0rient ConsultancyConsultant
Jun. 2018NetherlandsI advise various organizations on implementing recruitment technology of the future, change management and optimizing recruitment processes. Do you have the ambition to take your recruitment department to the next level but do not know where to start? Feel free to reach out!
#ChatTalentContributing Author
May. 2018 - Dec. 2019London, United Kingdom#ChatTalent is the place to go for anyone who wants to start, join (or just observe from afar) discussions about the hottest topics in HR, people and talent (recruitment, L&D etc). In fact, any topic about getting the best out of an organisation's people or creating great places to work will have the #ChatTalent team, and its audience all, over it. We make live broadcasts, organise informative webinars (with interesting folk), create podcasts, write blogs, deliver technology demos, share career opportunities, and provide training - basically anything interesting and useful to people who want to better themselves and their organisations.
IceMobileInternational Recruitment - IceMobile; part of BrandLoyalty
Aug. 2017 - Mar. 2019NetherlandsAt IceMobile we believe magic happens at the intersection of data, digital and design. This also applies to our recruitment process! Icemobile was founded with the view that mobile technology is part of everyday life. In cooperation with BrandLoyalty we build mobile loyalty applications for food and retail organizations worldwide. I would like to get in touch if you:
- Want to know more about working at Icemobile at our various locations
- Offer an interesting product in the area of e-recruitment and / or the candidate journey
- Would like to involve Icemobile for an event in the field of tech, talent and / or branding. Activities: -Responsible for the recruitment process from A to Z
-Service daily business in full package recruitment needs
-Set up and improve the recruitment process
-Cooperate with marketing to design recruitment guidelines, website and campaigns
-Representative to network communities offline and online / branding activities
-Building a relevant talent pool - contact person for business schools and universities Results 2018:
Responsible for growth total hires + 123% Improved time to hire -35% (7 to 4.5 weeks)
Lowered cost per hire -3.5%
Lowered interviews per opening -15.6%
USG PeopleE-recruitment manager
Dec. 2016 - Jul. 2017NetherlandsDigitally anticipating on the changing job market! Digitizing of the recruitment process
Expanding online activities for recruitment consultants
Deployment of social media as a recruitment tool and drive brand awareness; social media marketing strategy, content planning, community management Responsible for the digital growth and involvement of (potential) candidates Develop a candidate strategy around the job market Deployment of internet technologies to attract candidates
Generate leads (applications / registrations / site-traffic) Determine target audience, segment, and positioning / developing candidate personas
MVP-based implementation within two business teams
Motivating and advise consultants from different labels of USG in the use of online tools Keywords: customer journey / sourcing tools / job marketing / return on engagement/ SEO / SEA
USG PeopleEditor (Unique-national staff magazine)
Mar. 2016 - Mar. 2017NederlandDrafting national staff magazine #werkenaanmorgen
Writing sections
Providing editorial planning
USG PeopleHR-consultant
Jan. 2016 - Mar. 2017Brabant en omgeving, NederlandAdvise on HR issues for fixed and flexible workforce
Introducing Unique online services: UHRO and My Unique
Recruiting and matching professionals in various industries
Attending knowledge sessions, webinars and networking events
Relationship management: existing local and national clients. Implementation of new processes / practices
Performing actions focused on change management
Drawing up marketing plans for sales consultants
Achieving revenue and margin targets. Picking up HR issues towards the temporary staff ; (inter alia social legislation, education / training provision, retirement and absenteeism )
Digital implementation process with clients and colleagues
Guiding new colleagues and interns
Accounting
USG PeopleCommercial Recruitment Consultant
May. 2014 - Dec. 2015Groningen en omgeving, NederlandAcquiring prospects and customer relationship management (local and national)
Advise clients on flexible personnel and hired workers ( staffing, secondment, recruitment and payroll) Develop new initiatives with local partners including some organizations in the IT industry.
Attend networking events , open days and lectures
Recruiting candidates Achieving revenue and margin targets.
Dealing with HR-issues towards the temporary staff: (inter alia social legislation, education / training provision, retirement,absenteeism)
Supervising interns
Accounting
Restaurant ImonoAssistant Floor Manager
Sep. 2010 - Jun. 2014Groningen, NederlandHostess and Recruiter. Providing training process and preparation of work instructions,control of operations. Advise on expanding the concept, guarantee of the internal policy and external communication (news and license).
Food service industryInterim Manager Hospitality Services, focused on change management
Dec. 2008 - Jun. 2017NederlandTemporary projects for several restaurants in the Netherlands Structure and process improvement / change using business process improvement techniques and social engineering. For example, advice on recruitment and selection, rewriting policies, change corporate culture, giving organization-advice focused on start-ups and expansion, etc.
(Asian restaurants till fast-food: NY Pizza, KFC)
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