Modiara Kamps

Head of Employer Branding – EMESA @Boston Consulting Group

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I’m a seasoned professional with a comprehensive understanding of business processes and leadership, defined by a positive and creative approach to people, challenges, and life in general. After gaining extensive experience in recruitment, I specialized further with an AI marketing course at the University of Oxford. I combine analytical skills with a creative flair, reflecting carefully on past experiences and capturing them in an autobiographic book I'm writing. This blend of skills and interests translates well to business, allowing me to excel in recruitment, employer branding, marketing, and mentoring. My track record demonstrates my ability to analyze situations, define challenges, set SMART goals, and motivate the right people to achieve them. In my recent roles, I have been responsible for developing and implementing global and regional employer brand strategies, supporting talent acquisition teams, leading strategic projects, managing media buying and advertisement budgets, and collaborating with a broad stakeholder group. My work has focused on driving recruitment marketing practices, optimizing branding efforts, and utilizing data to report on and enhance advertising campaigns and outcomes. If you have a branding or marketing challenge, or a need for recruitment change or process management with a pragmatic solution and a human touch, I’m the one for the job!

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Work Background

Boston Consulting Group (BCG)Head of Employer Branding - EMESA

Oct. 2021London, England, United Kingdom- Responsible for EMESA (Europe, Africa, Middle East and South America) - Support development of global EVP (Employer Value Proposition) to grow BCG headcount - Lead strategic employer brand projects to support regional and local talent acquisition teams - Share the BCG story through various channel strategies e.g. GTM-campaigns, diversity etc. - Drive the recruitment teams and brand specialists to implement employer branding practices. - Collaborate with the Recruitment Marketing & Branding Talent Value Center (Boston) - Advise managing director partners (MDPs) on branding, optimization and efficiency. - Support creative material requests, collaborating with external partners - Develop tracking and measuring possibilities to monitor EB effectiveness

M0rient ConsultancyConsultant

Jun. 2018NetherlandsI advise various organizations on implementing recruitment technology of the future, change management and optimizing recruitment processes. Do you have the ambition to take your recruitment department to the next level but do not know where to start? Feel free to reach out!

AmazonEmployer Branding Amazon.com - EMEA Corporate

Mar. 2020 - Oct. 2021London, England, United Kingdom- Develop the employer brand strategy to grow Amazon’s Consumer Tech (amazon.com) - Build key strategic programs that are critical for local/ regional innovation and set to scale globally - Envision and activate the future of the brand discipline (e.g. advertising campaign strategies) - Drive the EMEA TA team to implement employer branding practices focused on increasing ROI - Use data for reporting on advertising results, impact and recommendations for future investment - Advise TA Leadership on brand strategy topics and collaborate to identify priority hiring projects - Contribute to (global) process improvements, automation, and onboarding technology - Telling the story behind the data (aligning with Consumer Corporate EB Seattle)

AmazonEU Talent Attraction Marketing Operations Workforce Staffing

Jun. 2019 - Mar. 2020London, Greater London, Verenigd Koninkrijk- Developing (hvh) recruitment marketing strategies to attract employees across Europe - Managing EU media buying and advertisement budget for multiple business lines - Building business cases to acquire internal business growth - Performance analysis on EU- & regional level, developing reporting tools/dashboards - Creative management: content development, digital assets, video and agency collaborations - Standardisation of processes and yearly campaign planning - Telling the story behind the data (stakeholder-management on EU- director level) Results: -Contributed to increase in hires throughout EU -Contributed to 50% increase of EU applications growth -Improved measuring recruitment marketing metrics

Udder - Talent TechnologyIn-house mentor - Advisory board

Oct. 2018 - Mar. 2020London, United KingdomAs a mentor, I connect vendors with the Udder Network to increase their visibility, and help buyers in finding their way through the chatter of what is an increasingly complicated, busy (and noisy) space. The Udder Network is a sounding board for TA-tech buyers and vendors. It is a team of experienced recruitment, talent & HR technology specialists. They help talent technology vendors to grow, by helping them to understand the problems their customers need solving. And advise businesses on their tech-route, choice of tech and support throughout the implementation process.

#ChatTalentContributing Author

May. 2018 - Dec. 2019London, United Kingdom#ChatTalent is the place to go for anyone who wants to start, join (or just observe from afar) discussions about the hottest topics in HR, people and talent (recruitment, L&D etc). In fact, any topic about getting the best out of an organisation's people or creating great places to work will have the #ChatTalent team, and its audience all, over it. We make live broadcasts, organise informative webinars (with interesting folk), create podcasts, write blogs, deliver technology demos, share career opportunities, and provide training - basically anything interesting and useful to people who want to better themselves and their organisations.

IceMobileGlobal Manager Employer Branding and Internal Communications

Sep. 2018 - Jun. 2019Amsterdam Area, NetherlandsActivities: -Responsible for IceMobile’s employer brand and employee communications strategy. -Create our EVP in collaboration with human resources -Develop a marketing strategy /-campaigns for potential employees -Responsible for content development -Planning and execution for internal and external communication campaigns -Organizing and participating in target group related events -Adjust strategy based on data and analytics to measure effectiveness and max. ROI. -Social media campaigns -Organizer of diversity and inclusion workgroup; women in tech Results: Enlarged online visibility in the required target group by attracting more relevant visitors to our website Increased the brand awareness by participating in local/ European technology events. Working with recruitment marketing, improve visibility within niche-channels and create great POC.

IceMobileInternational Recruitment - IceMobile; part of BrandLoyalty

Aug. 2017 - Mar. 2019NetherlandsAt IceMobile we believe magic happens at the intersection of data, digital and design. This also applies to our recruitment process! Icemobile was founded with the view that mobile technology is part of everyday life. In cooperation with BrandLoyalty we build mobile loyalty applications for food and retail organizations worldwide. I would like to get in touch if you: - Want to know more about working at Icemobile at our various locations - Offer an interesting product in the area of e-recruitment and / or the candidate journey - Would like to involve Icemobile for an event in the field of tech, talent and / or branding. Activities: -Responsible for the recruitment process from A to Z -Service daily business in full package recruitment needs -Set up and improve the recruitment process -Cooperate with marketing to design recruitment guidelines, website and campaigns -Representative to network communities offline and online / branding activities -Building a relevant talent pool - contact person for business schools and universities Results 2018: Responsible for growth total hires + 123% Improved time to hire -35% (7 to 4.5 weeks) Lowered cost per hire -3.5% Lowered interviews per opening -15.6%

USG PeopleE-recruitment manager

Dec. 2016 - Jul. 2017NetherlandsDigitally anticipating on the changing job market! Digitizing of the recruitment process Expanding online activities for recruitment consultants Deployment of social media as a recruitment tool and drive brand awareness; social media marketing strategy, content planning, community management Responsible for the digital growth and involvement of (potential) candidates Develop a candidate strategy around the job market Deployment of internet technologies to attract candidates Generate leads (applications / registrations / site-traffic) Determine target audience, segment, and positioning / developing candidate personas MVP-based implementation within two business teams Motivating and advise consultants from different labels of USG in the use of online tools Keywords: customer journey / sourcing tools / job marketing / return on engagement/ SEO / SEA

USG PeopleEditor (Unique-national staff magazine)

Mar. 2016 - Feb. 2017NederlandDrafting national staff magazine #werkenaanmorgen Writing sections Providing editorial planning

USG PeopleHR-consultant

Jan. 2016 - Feb. 2017Brabant en omgeving, NederlandAdvise on HR issues for fixed and flexible workforce Introducing Unique online services: UHRO and My Unique Recruiting and matching professionals in various industries Attending knowledge sessions, webinars and networking events Relationship management: existing local and national clients. Implementation of new processes / practices Performing actions focused on change management Drawing up marketing plans for sales consultants Achieving revenue and margin targets. Picking up HR issues towards the temporary staff ; (inter alia social legislation, education / training provision, retirement and absenteeism ) Digital implementation process with clients and colleagues Guiding new colleagues and interns Accounting

USG PeopleCommercial Recruitment Consultant

May. 2014 - Dec. 2015Groningen en omgeving, NederlandAcquiring prospects and customer relationship management (local and national) Advise clients on flexible personnel and hired workers ( staffing, secondment, recruitment and payroll) Develop new initiatives with local partners including some organizations in the IT industry. Attend networking events , open days and lectures Recruiting candidates Achieving revenue and margin targets. Dealing with HR-issues towards the temporary staff: (inter alia social legislation, education / training provision, retirement,absenteeism) Supervising interns Accounting

Food service industryInterim Manager Hospitality Services, focused on change management

Dec. 2008 - Jun. 2017NederlandTemporary projects for several restaurants in the Netherlands Structure and process improvement / change using business process improvement techniques and social engineering. For example, advice on recruitment and selection, rewriting policies, change corporate culture, giving organization-advice focused on start-ups and expansion, etc. (Asian restaurants till fast-food: NY Pizza, KFC)

Restaurant ImonoAssistant Floor Manager

Sep. 2010 - Jun. 2014Groningen, NederlandHostess and Recruiter. Providing training process and preparation of work instructions,control of operations. Advise on expanding the concept, guarantee of the internal policy and external communication (news and license).

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