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United Kingdom
Work Background
FCB ChicagoDirector of Strategic Planning
Aug. 2023 - Aug. 2024Chicago, Illinois, United States
Solis InsightsFreelance Strategy Director & Research Lead
Nov. 2022 - Aug. 2023United States
BARKERAssociate Director Of Strategy
Mar. 2022 - Nov. 2022New York, New York, United StatesWe ARE a group of skeptics who ditched the big agency world to create something of substance.
Durable ConnectSenior Strategist
Mar. 2020 - Mar. 2022Los Angeles Metropolitan AreaDurable Connect is a strategy, content and technology studio prioritizing nimble adaptation to the ‘new normal’ of advertising, just launched in Venice Beach, CA. Partnering not only with brands, but also other agencies to compliment in-house creative teams, their approach hones in on acknowledging the radical responses demanded of brands today and consequently redefining their marketing objectives as we all reflect in this recovery phase. Designed to address fractured industry business models, Durable Connect offers a-la-carte creative solutions from an extensive network of experts. Creative, nimble, and completely turnkey, it lives at the intersection of consulting firm and creative production shop.
HYFNSenior Brand Strategist
Oct. 2018 - Mar. 2020Greater Los Angeles AreaA New Biz Guru (and a lil' fanatic). I've forged (fun) working partnerships with BizDev leads, inspired creative leads both internally and externally, lead outsourcing creatives on tight deadlines and wrote strategies from insights/freak facts that led to winning accounts like GE Lighting's CbyGE smart bulb, EyeBuyDirect Digital and Social, and Itochu (Japan's largest textile manufacturer). Lead the strategy for a new online men's dress shirt brand including end to end ownership the strategic roadmap, coordinating qual research vendor partnership, leading weekly status calls, deriving positioning statement territories and testing with quant/qual, and designing a pricing strategy.
Deutsch LAStrategist
Jan. 2017 - Jan. 2018Los Angeles, CaliforniaAccounts: 7-Eleven & New Business
7-ELEVEN:
-Drove brand repositioning through deep competitive analysis and strong understanding of the c-store category
-Owned creative briefing from start to finish on a regular, quick turn-around basis
-Derived insights through budget friendly ethnography
NEW BUSINESS:
-Aided in winning business with a unique qualitative research approach
-Discovered meaningful insights by resourcefully coordinating logistics and designing ideal questions for a quick-turnaround research study
National Peace Corps AssociationFellow
Jun. 2016 - Sep. 2016Washington D.C. Metro Area
WHITE64Strategist/ Account Executive
Jan. 2015 - Jan. 2016Washington D.C. Metro AreaWorking as the AE on accounts such as Strayer University and Biotechnology Innovation Organization was just getting my feet wet. But where I really felt at home was as the planner for various accounts including NOVA Parks, WMATA Silver Line, The Plaza at Tysons Corner as well as preparing new business proposals and pitches for a national identity theft brand and a local NoVA municipality's economic development authority.
Electro-LuminX Lighting CorporationBrand Manager
Jul. 2014 - Sep. 2015Richmond, Virginia Area•Performed deep dive industry and situation analysis and built a brand strategy that differentiates Light Tape in the supersaturated market and positions it beyond just a light source •Analyzed existing market segments sales and identified weaknesses and opportunities to direct marketing efforts
•Performed complete overhaul of website defining brand identity
•Collaborated across sales and production teams to build market specific collateral unifying R&D learnings and sales expertise of each segment into a solid campaign •Project managed new application trial runs of the transit back-lighting system with external partners
The Richards GroupBrand Management Intern
May. 2013 - Aug. 2013Dallas/Fort Worth Area•Assisted SBM’s clients 1-800 CONTACTS, Glasses.com, and Frontgate on daily activities including preparing weekly status reports and communications from the client to the team
•Constructed weekly competitive report as well as larger competitive analysis for the glasses industry
•Lead communications with summer interns from all departments coordinating social acitivies
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