Explorer of Uncharted Research Territories – There’s nothing more energizing for me than breaking through engagement barriers. I’m passionate about formulating the right questions to unlock valuable data, helping brands refine their unique differentiators and connect with consumers’ unmet needs.
Strategic Counselor – My ability to navigate complex situations and lead with both confidence and empathy allows me to guide stakeholders through tough decisions. In a strategy workshop for a major CPG brand, I filtered through multiple perspectives to identify the most compelling messaging strategy, ensuring every voice was heard but staying true to the core strategic vision.
Sunshine Lady – I firmly believe that optimism is contagious. I protect my positive mindset ruthlessly, and I’ve found that it helps keep teams motivated, engaged, and productive—even when the going gets tough. Plus, laughter is essential!
Unofficial Biz Dev Champion – My track record in new business development includes clients like GE Lighting, EyeBuyDirect, and a leading DTC menswear line by Japan’s largest textile manufacturer. I’m known for being proactive, with a long-term approach to client relationships that goes beyond just pitching. In fact, my initial research for a new business pitch was so impactful, the client added a secondary research proposal to their RFP.More...