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Work Background
BASFStrategic Marketing Manager | Seeds & Biotech for cotton, sunflower and oilseed Rape | Latin America
May. 2025 - Jan. 2026I'm currently on a short-term assignment overseeing seeds and biotechnology for cotton, sunflower, and canola across Latin America.My responsibilities include:
-Leading strategic planning and shaping the long-term vision for the cotton, sunflower oilseed rape seeds & biotechnologies.
-Analyzing long-term trends, portfolio gaps, and competitor pipelines across Latin America.
-Driving regional innovation projects and new business solutions.
-Co-creating sub-regional strategies and facilitating global-to-local information exchange.
Managing regional investments to ensure growth and profitability.
BASFCustomer Insights Manager | Latin America
Apr. 2022São PauloThe Customer Insights management directly involves the collection and interpretation of customer data to generate insights for new processes and solutions, supporting strategic customer-centric objectives. As the Customer Insights Manager, I am responsible for identifying the needs of farmers in Latin America and leading initiatives to capture all the necessary information. From this, we generate insights and act as a connector between the communities that design new strategies that will impact the customer, delivering innovative solutions that will generate more value for our customers.
BASFMarketing Consultant | Seed Treatment | Agro Brasil
Dec. 2019 - Apr. 2022São PauloBased in São Paulo, I was part of the Product Marketing team (Agriculture), specifically in the Seed Treatment area. Working alongside a multidisciplinary team, I coordinated processes related to marketing planning, supply, communication, and innovation for a portfolio of seed treatment products, covering various agricultural crops. I interfaced with various teams, participating in all stages of the product life cycle (LCM), from research and development to market arrival, designing and building strategies for the portfolio's success.
BASFTrade Marketing Analist
Jun. 2018 - Dec. 2019Rio Grande do Sul e Santa CatarinaI was part of the tactical marketing team, in BASF Agricultural Division. I was responsible for cascading and operationalizing the Company's strategies in the south of Brazil. Present in distribution channels, such as resellers and cooperatives, I actively participated in the construction of action plans for sales territories, supporting over 40 sales representatives in their field demand generation activities. Marketing programs, rebate-based remuneration, events, training, and field days are examples of actions executed by Trade Marketing.
Instituto PhytusAgronomist
Jul. 2016 - Mar. 2018Rio Grande do Sul and GoiásI worked as content manager at the Instituto Phytus, in Santa Maria/RS, being technically responsible for the Phytus Club and AgriSchool products, both Agro knowledge portals. I was part of the commercial and communication team, technically participating in the planning of marketing campaigns and dissemination of the websites.
Instituto PhytusContent Manager
Jul. 2016 - Mar. 2018Santa Maria, Rio Grande do Sul, BrasilI worked in the area of Teaching, Communication, and Marketing as a Content Manager at the Phytus Institute, responsible for the knowledge transfer projects and informational and training Phytus Club and AgriSchool. As Phytus Club Manager, I participated in the update of the platform, with the rereading of content for SEO, approval of frameworks, layout, new relationship areas, new media products, such as the insertion of webinars in the planning of publications. I was responsible for the content production for marketing campaigns in digital media. I worked with the commercialization of Phytus products, as well as the production and sale of institutional and in-company agro content. At AgriSchool, I participated in the commercialization of in-company courses, the rereading of classes and formatting of new courses for the B to C audience, marketing campaigns, pre-sales, and preparation of content for digital media.
CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível SuperiorPh.D. scholarship recipient
Mar. 2013 - Jan. 2017Passo Fundo, Rio Grande do Sul, BrazilAs a doctoral scholarship holder in Agronomy (Fapergrs/Capes), I performed activities related to the research project "Phytochemical, bromatological, and physical characterization of black oat germplasm: subsidies for the selection of materials for forage and straw production." In partnership with Agroalpha, a reference in genetic improvement of Black Oat, White Oat, and Barley, recognized for the quality and innovation of its cultivars, the project aimed to evaluate the degree of existing variability in black oat genotypes regarding their aptitudes: forage purposes and/or soil cover purposes, as criteria for genotype selection. The work involved highly complex analyses, chemical, mineralization, morphological, bromatological, and anatomical methodologies, developed at UPF and USP, under the coordination of Professors Simone Basso, Ph.D., and Romualdo Fukushima.
CNPqMaster's Degree Scholarship
Aug. 2011 - Mar. 2013Passo Fundo, Rio Grande do SulAs a scholarship holder in the Master's program in Agronomy (Capes/Fapergs/CNPq), with an emphasis on Plant Production, I performed activities related to the research project related to the improvement of forage species entitled "Tannins and Flavonoids in Lotus spp." The objective of the work was to investigate the phytochemical profile (condensed tannins and flavonoids) of different species (Lotus corniculatus, L. uliginosus, and L. subbiflorus) of this forage plant in relation to soil acidity, phenological stage, and plant components. The work involved highly complex analyses, chemical methodologies, through the development and analytical validation by high-performance liquid chromatography.
FlorenseFurnitures Designer and Salesperson
Oct. 2010 - Aug. 2011Passo Fundo, Rio Grande do Sul, BrazilI worked as a salesperson and designer of Florense, Passo Fundo/RS franchise, one of the most important and solid brands in the world and an international reference among High-End furniture factories. Developed customer loyalty and prospecting work, influencers, and focal points in the company's coverage area.
Ambiética Assessoria AmbientalBiólogo
Jul. 2010 - Oct. 2010Novo Hamburgo, Rio Grande do Sul, BrasilComo bióloga, participou de projetos de gestão de resíduos e recuperação de áreas degradadas, levantamento de flora e fauna e projetos de educação ambiental
EmbrapaIntern
Jan. 2008 - Jan. 2010Passo Fundo e Região, BrazilAs a paid intern at Embrapa Wheat (CNPT), I worked in the sectors of Plant Physiology, in the technological development project entitled "Effect of radiation and temperature on germination in wheat cob", and also in the sector of Winter Cereal Breeding, in the project "Improvement and development of triticale and rye for greater competitiveness and sustainability of systems"
Universidade de Passo FundoBachelor's degree scholarship
Aug. 2005 - Nov. 2007Passo Fundo e Região, BrasilInitially, I worked as a volunteer intern at the Augusto Ruschi Zoo and Botanical Museum, where I developed activities such as assistance in the service of visitors in general; assistance in the maintenance of laboratories; assistance in the maintenance of live animal terrariums; Assistance in the conservation of material. In August 2006, I transferred to the Multidisciplinary Plant Laboratory where I developed activities related to botany such as morphology and plant anatomy analyses. I was a member of the international project "Lotassa: Bridging Genomics and Agrosystem Management: Resources for Adaptation and Sustainable Production of Forage Lotus Species", which aimed to develop biological and genetic resources to accelerate the selection of Lotus more tolerant to abiotic stresses and improve the productivity and sustainability and quality of Lotus pastures in acidic soil environments in South America. To this end, the project will explore the related species related to the model of Lotus japonicus with cultivars of Lotus spp. Spain, Brazil, Uruguay, Chile, Germany, Argentina, Denmark and Slovakia were part of the project.
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