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Work Background
IMCXLead Generation Specialist
Oct. 2021Greater Los Angeles Area* Developed and implemented lead generation strategies focused on Meta (Facebook, Instagram) and Google Ads, increasing lead volume by 35%. * Managed and optimized ad campaigns to secure top-tier speakers, attendees, sponsors, and exhibitors for the conference, contributing to a 30% increase in event participation. * Analyzed campaign performance and generated detailed reports to guide future marketing strategies. * Managed budgets effectively to optimize spend across channels, ensuring maximum ROI. * Stayed updated on the latest trends and technologies in digital marketing to keep strategies innovative and effective.
Red Label MarketingSocial Media Marketing Manager
Oct. 2019 - Apr. 2024Sherman Oaks, California* Executed and managed digital marketing strategies to drive traffic and conversions, improving website conversion rates by 20%. * Conducted in-depth data analysis to uncover trends and opportunities for performance improvement. * Implemented lead generation and sales campaigns for clients such as Lifeline, Frontier, COX, Home Depot, Verizon, AT&T, and DirectTV, resulting in a 25% increase in lead acquisition. * Developed and executed marketing strategies to grow the office size of sales reps, contributing to a 15% increase in the sales team. * Collaborated with Account Managers and Digital Media leadership to brainstorm, implement, and measure the success of marketing plans. * Developed creative content for various digital media channels, including social media posts, promotional flyers, and business cards using Canva and Adobe Illustrator. * Participated in client calls to discuss account performance and actionable plans based on data insights.
Smart Circle InternationalSocial Media Specialist
Mar. 2019 - Sep. 2021Greater Los Angeles Area* Planned, developed, and managed social media campaigns to engage identified audiences, resulting in a 40% increase in follower engagement. * Collaborated with internal and external creative and content specialists to deliver results-driven social media campaigns. * Utilized data and analytics to inform social strategies and measure their efficiency, specifically focusing on lead generation and sales for clients such as Home Depot, Verizon, AT&T, and DirectTV. * Created and optimized social media content that drove a 25% increase in leads and sales for key clients. * Monitored and reported on social media campaign results, providing actionable insights to improve future campaigns. * Stayed updated on platform changes and best practices to recognize opportunities for enhancing social media marketing efforts.
United States Air ForceWeapons Troubleshooter
Jun. 2002 - Jun. 2006Edwards, California, United StatesWhen a mission involves dropping explosive devices, everything needs to be in perfect working order. Responsible for maintaining launch and release devices on aircraft, Aircraft Armament Systems specialists ensure that explosive devices can be accurately delivered from our planes. From testing and evaluating new weapons systems to loading ordnance, we make sure that when a pilot pulls the trigger, the devices successfully launch away from the aircraft toward the target.
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