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Work Background
Day Translations, Inc.Content Manager | Content Specialist | Content Writer | Content Optimization Specialist
Aug. 2021 - Feb. 2025Pretoria, Gauteng, South AfricaOver four years at Day Translations, I progressed through multiple roles, starting as a Content Optimisation Specialist, advancing to Content Writer, then Content Specialist, and ultimately being promoted to Content Manager. Throughout this journey, I played a pivotal role in shaping and executing the company’s content strategy, working cross-functionally to ensure high-quality, engaging, and SEO-optimised content. Key Responsibilities & Career Progression:
🔹 Content Optimisation Specialist (Freelance) – Jan 2021 to Aug 2021 Enhanced existing website content for clarity, SEO, and engagement. Conducted keyword research to improve search rankings and user experience. Ensured consistency in tone and messaging across digital platforms. 🔹 Content Writer (Part-Time) – Aug 2021 to Jan 2022 Wrote high-quality blog posts, landing pages, and marketing content. Developed engaging and informative articles aligned with SEO best practices. Collaborated with marketing and design teams to create impactful content. 🔹 Content Specialist – Jan 2022 to June 2023 Led content planning efforts, ensuring alignment with company objectives. Produced authoritative, data-driven content. Assisted in refining the brand’s voice and storytelling approach. 🔹 Content Manager – June 2023 to Feb 2025 Managed the entire content schedule, overseeing writers and editorial workflows. Worked cross-functionally with SEO, marketing, and development teams. Ensured content-supported business goals, lead generation, and brand positioning. Developed strategic content initiatives to enhance audience engagement. Key Achievements:
✨ Progressed through four roles, culminating in a leadership position as Content Manager.
✨ Played a key role in refining and expanding Day Translations' content strategy.
✨ Led cross-team collaborations that improved content performance and engagement.
✨ Oversaw high-impact content campaigns that contributed to business growth.
Day Translations, Inc.Copywriter
Jan. 2021
TechPros.ioThought Leadership Interviewer
Feb. 2019 - Feb. 2020Johannesburg Area, South AfricaAs a Thought Leadership Interviewer at TechPros.io, I engaged with senior executives across diverse industries, conducting in-depth interviews on emerging trends, market disruptions, and evolving business models. The insights gathered from these conversations were transformed into compelling industry content, including eBooks, reports, and podcasts. Key Responsibilities:
✅ Executive Interviews & Insight Gathering: Conducted thought-provoking discussions with C-suite executives and industry leaders. Extracted key insights on industry transformations, challenges, and innovations. Maintained a professional and engaging interview approach to encourage open dialogue. ✅ Content Contribution & Thought Leadership Development: Translated interview insights into high-value content, including whitepapers, eBooks, and reports. Contributed to the production of podcasts and digital assets that drive industry conversations. Ensured content aligned with TechPros.io’s mission of fostering knowledge-sharing and leadership. ✅ Industry Research & Trend Analysis: Researched industry shifts, disruptive models, and business innovations to frame relevant discussions. Identified emerging themes that shape the future of various sectors. Provided clients with data-driven insights to support strategic decision-making. Key Achievements:
✨ Conducted high-level interviews with senior executives, facilitating impactful discussions.
✨ Played a vital role in producing thought leadership content that influenced industry conversations.
✨ Helped businesses and professionals stay ahead of disruptive market trends.
Apostil.co.zaFreelance Copywriter & Content Strategist
Jul. 2017South AfricaSince 2017, I have worked as a Copywriter & Content Strategist for Apostil.co.za, a leading South African document concierge service provider. In addition to crafting compelling website copy, I assist with content development for multiple other websites and projects for this client. Key Responsibilities:
✅ Website Copywriting & Content Development: Created website copy for Apostil.co.za, ensuring clarity, professionalism, and SEO optimisation. Developed landing pages, service descriptions, and blog content to enhance user engagement. Maintained brand consistency and a customer-focused tone across all content. ✅ SEO & Digital Marketing Strategy: Conducted keyword research to improve search engine rankings and organic traffic. Wrote conversion-driven content to optimise user experience and lead generation. Assisted in structuring website content for better readability and search performance. ✅ Multi-Project Collaboration: Assisted the director of the company with content creation across multiple digital platforms. Worked on diverse content types, including blog articles, FAQs, and marketing materials. Adapted writing style to suit different industries and audiences. Key Achievements:
✨ Contributed to Apostil.co.za’s strong online presence through high-quality, SEO-optimised content.
✨ Built a long-term collaboration, providing ongoing content solutions for multiple projects.
✨ Helped enhance website usability and customer engagement with clear, persuasive copy. With a deep understanding of content strategy and digital marketing, I continue to provide valuable copywriting and content solutions for Apostil.co.za and other projects.
AdzunaCopywritter
Jan. 2017 - May. 2019South AfricaAs a Copywriter at Adzuna South Africa, I was responsible for crafting compelling and engaging content to enhance brand visibility, drive user engagement, and support the platform’s mission of connecting job seekers with their next opportunity. Key Responsibilities:
✅ Content Creation & Copywriting: Developed SEO-optimised content, blog articles, and marketing copy to attract and inform users. Ensured brand consistency across all written materials, aligning with Adzuna’s tone and voice. ✅ Marketing & SEO Strategy: Researched and implemented keyword strategies to improve search rankings and user engagement. Collaborated with the marketing team to develop content strategies that boosted site traffic. Wrote email campaigns and social media copy to increase brand awareness and user interaction. ✅ Editorial & Brand Messaging: Edited and proofread job postings and articles for clarity, grammar, and brand alignment. Worked on crafting messaging that resonated with both job seekers and employers. Ensured all content adhered to industry best practices and platform guidelines. Key Achievements:
✨ Contributed to increased website traffic through high-performing, SEO-driven content.
✨ Played a key role in improving job post engagement through clear and persuasive copy.
✨ Helped enhance Adzuna’s brand presence in the South African job market.
FreelanceContent Specialist
Feb. 2012As a seasoned content writer and strategist, I craft compelling, SEO-driven content that engages audiences and drives results. With experience in content development, blogging, SEO optimisation, and content curation, I’ve managed high-volume content calendars and overseen blog strategies for multiple brands. Beyond writing, I’ve collaborated with marketing, design, and development teams to produce engaging audiovisual content, newsletters, and advertorials. I’ve also worked closely with leadership, assisting with reporting, analytics, and marketing strategy execution. Passionate about storytelling, data-driven content, and digital marketing, I thrive on creating impactful narratives that resonate. Let’s connect and talk content!
UpworkContent Writer
Feb. 2012 - Nov. 2019InternationalAs a freelance professional on UpWork, I worked with a diverse range of clients across multiple industries, delivering high-quality content, marketing materials, and brand messaging tailored to each client’s needs. This role honed my ability to adapt to different industries, writing styles, and project requirements while managing my own business operations. Key Responsibilities:
✅ Content Writing & Copywriting: Crafted engaging blog articles, website content, product descriptions, and marketing copy. Developed SEO-optimised content strategies to improve search rankings and user engagement. Wrote compelling sales copy, email sequences, and brand messaging for businesses worldwide. ✅ Client Collaboration & Project Management: Managed multiple projects simultaneously, meeting strict deadlines and client expectations. Built strong relationships with international clients, ensuring high satisfaction and repeat business. Adapted writing style and tone to suit different brands, industries, and audiences. ✅ Business & Platform Management: Maintained a top-rated profile on UpWork, consistently receiving positive client feedback. Negotiated contracts, set pricing structures, and managed invoicing and payments. Stayed up-to-date with digital marketing trends, SEO best practices, and content strategy innovations. Key Achievements:
✨ Successfully worked with clients from various industries, including technology, finance, e-commerce, and health.
✨ Maintained a high rating and positive reviews, securing long-term collaborations.
✨ Managed a thriving freelance business for nearly eight years, gaining invaluable experience in content strategy and client relations.
Self-employedWeb Content Writer
Feb. 2011 - Feb. 2019International
Namaqua WinesLogistics Control
Jun. 2010 - Mar. 2012As a key member of the Namaqua Wines supply chain team, I assisted in managing national stock control and oversaw the seamless administration of imports and exports. My role required precision, strategic planning, and a deep understanding of logistics to ensure smooth operations across local and international markets.
Key Responsibilities:
✅ Stock Control & Inventory Management: Monitored and managed national inventory levels to ensure optimal stock availability. Coordinated with production, sales, and distribution teams to prevent shortages or overstocking. Implemented stock movement tracking systems to maintain efficiency and accuracy. ✅ Imports & Exports Administration: Handled import and export documentation, ensuring compliance with international trade regulations. Liaised with freight forwarders, customs officials, and suppliers to facilitate cross-border transactions. Managed logistics for global wine distribution, ensuring timely and cost-effective delivery. ✅ Operational Coordination: Maintained accurate records of stock movements, shipments, and supplier agreements. Worked closely with finance teams to verify invoices, duties, and cost analyses. Ensured full compliance with industry regulations, customs laws, and quality control standards. Key Achievements:
✨ Optimised stock management systems, reducing waste and improving efficiency.
✨ Successfully streamlined import/export processes, cutting down lead times and costs.
✨ Strengthened relationships with international partners, enhancing Namaqua Wines’ global reach.
EventsUally (Pty) LtdEvent Coordinator
Feb. 2008 - Nov. 2009After completing my Business Management studies, I gained hands-on experience in event coordination and wedding planning at Eventually (Pty) Ltd. This role allowed me to apply my organisational and strategic skills in a dynamic, fast-paced industry while delivering unforgettable experiences for clients. Key Responsibilities:
✅ Event & Wedding Planning: Managed the end-to-end planning and execution of weddings, corporate functions, and private events. Worked closely with clients to bring their vision to life, ensuring every detail was flawlessly executed. Coordinated with venues, vendors, and service providers to secure proper planning within budget. ✅ Logistics & Operations: Oversaw event timelines, ensuring smooth transitions between different phases of the event. Managed budgets, contracts, and supplier negotiations to maximise value for clients. Handled on-site coordination, troubleshooting last-minute challenges to ensure seamless execution. ✅ Client Relations & Marketing: Developed strong relationships with clients, providing guidance and expert recommendations. Assisted with marketing efforts, including social media promotions and vendor collaborations. Contributed to business growth by delivering exceptional service and exceeding client expectations. Key Achievements:
✨ Successfully planned and executed multiple weddings and events, receiving outstanding client feedback.
✨ Developed hands-on problem-solving skills, ensuring events ran smoothly under pressure.
✨ Gained valuable experience in business operations, vendor management, and customer service. This role provided me with a strong foundation in event management, organisation, and client relations—skills that I continue to apply in my professional journey.
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