ROI MineCreative Art Manager
May. 2023São Paulo, BrasilIdentifying goals and target audience; Understanding the client's marketing goals and identifying the target audience to whom the message will be directed; Developing creative concepts for advertising campaigns.
Creation and development and deployment of visual identity, KV`s offline and digital communication pieces, following best design practices, considering the space available, the visual hierarchy of information, and using responsive and adaptable designs for different platforms; Adjusting graphic designs based on feedback from the client and the team. Preparation, layout and presentation of corporate reports. Managing audiovisual, copywriting, social media and design projects and teams.
Collaborating with marketing teams to create visual pieces in line with campaign strategies, focusing on maintaining and strengthening brands' visual identity through consistency and innovation. I am an empathetic leader who seeks to listen to and understand the needs of those I lead. My management is based on organizing processes and solving problems, focusing on the growth and development of the creative team, using effective emotional communication tools. I coordinate the creative team's activities, monitoring them on a weekly basis, evaluating processes and setting deadlines, ensuring that tasks and projects are completed; I establish a clear creative vision in line with project strategies, keeping up to date with trends and innovations in the creative field. I actively collaborate with the team and client to understand their needs and develop creative concepts and solutions that effectively communicate the message of brands and projects, through alignment meetings, in order to guarantee my team's deliveries on time, as well as periodically providing direction and feedback to ensure excellence in project execution.