Definity DesignManaging Director
Jun. 2000 - Feb. 2013Kyalami, JohannesburgUsing a strategic approach to brand development and communication, Definity delivered marketing and design services in a wide range of conventional and digital media. Along with general management of the business, I engaged directly with clients in the strategic, creative and production management roles, with a focus on digital production, mobile and online development. Projects for large enterprises such as SABC, Telkom, and Nedbank as well as governmental agencies such as the SA Local Government Association and SA Tourism produced notable firsts in terms of concepts and technology - in a time where internet speeds of 256K/s were considered fast. Definity experienced great year on year growth until 2012, when new opportunities presented themselves, and I decided to move on to fresh challenges.