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Work Background
Hilton Resorts World BiminiSales Manager
Oct. 2022Miami, Florida, United StatesAs part of my duties, I drive revenue growth through our meetings, banquets, and room services, with a particular focus on corporate travel and the bridal sector. I work closely with on-site teams to ensure every event runs smoothly and meets our high standards. I help enhance our brand visibility and generate valuable leads by actively participating in industry trade shows and local business events. • Brokered $1M sponsorship deal with major pet brands for Paris Hilton’s “This is Paris” podcast, generating over 20 million views.
• Outperformed revenue expectations by 124%, contributing $400K in the first fiscal year.
• Initiated and fostered 150 new business leads from direct engagement at industry events.
• Coordinated comprehensive site visits for 48 potential clients, significantly advancing sales discussions.
• Maintained vigorous follow-up with over 20 prospective leads weekly, optimizing conversion rates.
Bonneville InternationalIntegrated Marketing Consultant
Dec. 2016 - Jan. 2019Denver, COIn my role, I created and rolled out innovative revenue initiatives that tapped into new market segments and boosted brand visibility. By driving account growth and forging strategic partnerships, I helped expand our market share significantly. I worked closely with executive leadership to align our sales strategies with the company’s overall goals and focused on spotting new opportunities, integrating data-driven insights into our business development plans. • Increased direct sales revenue by 30%, contributing to company profitability.
• Executed key campaigns, including $50K partnership with Chick-fil-A, and $20K direct holiday promotion with Cherry Creek Mall, establishing new market benchmarks
- Ranked #5 (out of 30 sales reps) in revenue for new direct business
- Responsible for $2.8 million dollar budget
- Received 7 account lift bonuses
Hubbard BroadcastingSenior Sales Account Manager
Jun. 2014 - Jun. 2016Greater Chicago AreaI boosted our market presence by developing and implementing sales strategies in both digital and non-traditional radio sectors. Through strategic business development and effective key account management, I consistently exceeded financial targets. I played a pivotal role in cross-departmental teams, helping to shape and refine our corporate strategies. My efforts in business development not only expanded our client base but also strengthened existing relationships.
• Consistently ranked in top 10 for performance, achieving 110% of the new business target.
• Fostered exponential growth in key account investments, achieving 181% increase in spend.
Clear Channel Communications (now iHeartMedia)Local Sales Manager
Sep. 2013 - Sep. 2014ChicagoI led a team of 11 sales professionals, concentrating on developing strategic accounts and acquiring new business. I crafted and managed effective marketing strategies that boosted revenue from local and event marketing. My role involved not just guiding the team but also ensuring our marketing efforts made a real impact on our revenue streams.
• Successfully drove a 9% increase in local sales, surpassing set revenue targets.
• Achieved 15% growth in event marketing revenue year-over-year, demonstrating effective campaign management.
iHeartMediaDirector, Brand Partnerships/Business Development
Jun. 2013 - Nov. 2022Miami/Fort Lauderdale AreaDuring my tenure, I spearheaded new business development with a strategic, consultative approach during challenging market conditions. By crafting and implementing high-value sales strategies aligned with our corporate goals, I helped drive significant growth. I also had the privilege of mentoring and leading the "EVOLVE" team, focusing on refining our sales techniques and boosting our skills in integrated selling across the organization. • Earned prestigious President's Club 2020 award for top new direct business achievements.
• Escalated digital sales to $250K from baseline of zero, marking significant market penetration.
• Secured landmark $600K deal in high-margin direct sales, maximizing profitability.
• Designed and led $250K national marketing initiative with Bicycle Playing Cards.
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