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Work Background
Fruit Snack StudiosCompany Owner
Aug. 2022The Hague, South Holland, NetherlandsWe are a digital marketing agency specializing in branding, web design, development, marketing, analytics & SEO that prides ourselves on consistent communication, honesty, and integrity. Oh yeah, and we have fun while we do it.
PGT InnovationsGlobal Web Infrastructure Manager
Apr. 2022 - Jan. 2023Venice, Florida, United States
Western Window SystemsWeb Strategist
Aug. 2020 - Apr. 2022As the Web Strategist for Western Window Systems, my role is responsible for creating and overseeing ongoing and new web development projects, building and deploying marketing automation templates for web journeys and personas, contributing to UX/UI design, research and implementation, providing internal/external technical web support and QA services, and possessing an understanding of web technologies including HTML, JS, CSS, networking, hosting, Content Delivery Networks, Cloud, etc. • Organized, agile, and passionate about using innovative technology to build brands.
• Ability to manage simultaneous projects across a wide-range of activities and scope in a time-sensitive environment with a high-sense of urgency and accountability. • Ideation, creation and management of multiple websites, tools and apps to enhance product offerings across all brands.
• Implement, understand and interpret analytics data across multiple brands and apply strategies/analysis based on findings.
• Identify, address and fix issues impacting conversion, journeys, and funnel completion.
• Experience with implementation and use of Salesforce CRM, including Pardot and Marketing Cloud.
• Provide input into digital performance product strategy and create solutions for engagement.
• Partner with collaborators and contractors to ensure the successful delivery of digital experiences.
• Design, create and deploy email, journey and landing page template development projects.
• Manage front- and back-end web development enhancements to host of CMS websites.
• Able to bring business and technical people together around clear marketing concepts, and motivate them to deliver whole, scalable, working solutions
True Grit SocietyOwner
May. 2019 - Aug. 2021Greater Minneapolis-St. Paul Area
Western Window SystemsWeb Developer
May. 2016 - Aug. 2020Phoenix, Arizona AreaAs a the sole Web Developer in the Marketing Department, my role is more creative than ever before. In between managing all of Western Window Systems' websites and web-related Marketing endeavors, I also take care of any electronic branding that is public facing. Examples of this would include email campaigns, page speed, analytics, press releases and interactive web technologies, just to name a few. As required by the company's mission statement, I also have a lot of fun and work with amazing people! • Create, build and maintain 10+ responsive websites. • Build, implement and send monthly marketing email campaigns and associated reports.
• Manage monthly user statistics via analytics, tracking and customer journeys.
• Implement creative designs into all marketing materials and build custom designs using Adobe Suite of products.
• Document all projects, set timelines for project completion and provide pertinent information and reports to necessary parties. • Collect Google Analytics data, evaluate and submit monthly user reports. • Collaborate with multiple departments and maintain positive relationships with all employees.
Digital River, IncSenior Web Developer
Jun. 2006 - Apr. 2016Minnetonka, MNWhile with Digital River, I didn't just manage, build and update their current e-commerce sites. I also shared in their community of learning, I worked on the Symantec and Microsoft Dedicated Teams and I learned a great deal about users and their buying habits by running Site Optimization tests across multiple sites. • Develop and implement e-commerce web sites using a variety of programming languages and applications.
• Partner with client managers to ensure all work exceeds client expectations.
• Participate in project review meetings and provide estimate of work and timeline for client. • Complete tutorials and classes to stay current with web standards and best practices.
• Assist in the design, implementation and maintenance of Site Optimization tests to expand revenue and test user experience.
La Clinica de La RazaWeb Systems Administrator
Jun. 2001 - Jun. 2006Oakland, CAWorking for a non-profit in the Bay Area that helped people afford health care who couldn't otherwise, was one of the greatest jobs I have ever had. While at La Clinica, I managed the day to day operations of the IT Department and then moved into more of a Web Systems role. In that role, I managed all web technology for the entire organization. • Responsible for maintaining and developing Web and Intranet sites • Refreshed website content daily to ensure accuracy and timeliness of information and images.
• Integrated new technologies into website and Intranet.
• Established automatic systems of data and content storage on website. • Analyzed and interpreted user statistics for website and generated reports with data.
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