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Work Background
Maveriiick Lead GenerationFounder | MAVERiiiCK Lead Generation
May. 2006Wayzata, Minnesota, USA► I work with HVAC, Plumbing and Electrical business owners to grow revenue by generating inbound sales leads with a 10x ROI Guarantee. ► I help them uncover and leverage existing demand in their market by identifying prospects actively looking for what they sell in real-time, before their competitors can.
AT&T Wireless / Cingular WirelessDirector of Marketing
Feb. 2004 - Apr. 2005Directed the efforts of the marketing team; spearheaded the brand transition for online and printed materials from AT&T Wireless to Cingular during this time of transition.
AT&T WirelessDirector of Marketing Communications
Apr. 1989 - Apr. 2005Directed a team of marketing and communications professionals responsible for the production of all print and digital materials for AT&T Wireless including: • Wroting sales copy, designing layout and managing Production, for all Marketing Materials for the company on a national basis, including Online, Direct Mail, POS and POP, Brochures, Customer Newsletters, Store Signage and Catalogs.
• Managing a team of 10 Marketing professionals responsible for Production, Print and Distribution of all Marketing Materials for the company on a National basis.
• Creating and implementing a revolutionary Mapping technology for the process and design of all Coverage Area Maps for the Nation (1,912 versioned maps, Nationwide).
• Designing and Implementing a proprietary software/map production system resulting in increased customer satisfaction, decreased churn and improved accuracy from 54% to 99% error-free Maps.
• Implementing Automated Page Layout and Production tools resulting in an annual savings of $17M.
• Managing the National Marcom Budget of $150M for all Marketing Communications materials, including Copy, Design, Print & Distribution.
McCaw CellularMarketing Manager
Jan. 1989 - Dec. 1995• Wrote sales copy, designed layout and managed Production & Print for all printed materials for the Central Region.
o Wrote Copy and Designed Direct Mail Package for Voicemail Service resulting in a 25% response rate, which was the most successful package ever mailed by Cellular One Minnesota.
• Led the Brand Identity change from Cellular One to AT&T Wireless in Minnesota.
o Managed all aspects of the Identity change, for all areas of the company.
o Directed a cross-functional team of 12 individuals representing each department within the company.
o Designed the Layout and wrote the Copy for 120 unique marketing elements comprised of Direct Mail Packages, Collateral & POS materials.
• Completed all 120 elements, from initial Copy through approvals, design & layout, to printed and delivered materials in 49 days.
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