Caroline Melberg

Founder & Marketing Strategist @MAVERiiiCK

Email Marketing ManagerSales Manager🔥 Startup Founder💸 MarketingDigital Ads ManagerBusiness OwnerMarketing DirectorBusiness Development Manager👍 Sales & BizDevMarketing Analytics ManagerFounder✨ Business OwnerBrand Marketing ManagerContent ManagerSEO Manager

Caroline Melberg is a seasoned marketing strategist and the founder of MAVERiiiCK, a company dedicated to providing innovative marketing solutions. With a rich experience spanning over two decades, Caroline has honed her skills in all aspects of marketing, including social media, content management, and branding. She is recognized for her strategic vision in aligning business goals with creative strategy and execution. Caroline's passion for marketing is driven by her commitment to helping businesses grow and succeed. Prior to establishing MAVERiiiCK, Caroline held various high-level marketing roles in different organizations. Her ability to develop and implement effective marketing strategies has made her a sought-after professional in her field. Caroline holds a Bachelor's degree in Marketing and Business Administration. As a forward-thinking leader, she continues to stay updated with the latest trends in the rapidly evolving marketing landscape.

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Work Background

Maveriiick Lead GenerationFounder | MAVERiiiCK Lead Generation

May. 2006Wayzata, Minnesota, USA► I work with HVAC, Plumbing and Electrical business owners to grow revenue by generating inbound sales leads with a 10x ROI Guarantee. ► I help them uncover and leverage existing demand in their market by identifying prospects actively looking for what they sell in real-time, before their competitors can.

AT&T Wireless / Cingular WirelessDirector of Marketing

Feb. 2004 - Apr. 2005Directed the efforts of the marketing team; spearheaded the brand transition for online and printed materials from AT&T Wireless to Cingular during this time of transition.

AT&T WirelessDirector of Marketing Communications

Apr. 1989 - Apr. 2005Directed a team of marketing and communications professionals responsible for the production of all print and digital materials for AT&T Wireless including: • Wroting sales copy, designing layout and managing Production, for all Marketing Materials for the company on a national basis, including Online, Direct Mail, POS and POP, Brochures, Customer Newsletters, Store Signage and Catalogs. • Managing a team of 10 Marketing professionals responsible for Production, Print and Distribution of all Marketing Materials for the company on a National basis. • Creating and implementing a revolutionary Mapping technology for the process and design of all Coverage Area Maps for the Nation (1,912 versioned maps, Nationwide). • Designing and Implementing a proprietary software/map production system resulting in increased customer satisfaction, decreased churn and improved accuracy from 54% to 99% error-free Maps. • Implementing Automated Page Layout and Production tools resulting in an annual savings of $17M. • Managing the National Marcom Budget of $150M for all Marketing Communications materials, including Copy, Design, Print & Distribution.

McCaw CellularMarketing Manager

Jan. 1989 - Dec. 1995• Wrote sales copy, designed layout and managed Production & Print for all printed materials for the Central Region. o Wrote Copy and Designed Direct Mail Package for Voicemail Service resulting in a 25% response rate, which was the most successful package ever mailed by Cellular One Minnesota. • Led the Brand Identity change from Cellular One to AT&T Wireless in Minnesota. o Managed all aspects of the Identity change, for all areas of the company. o Directed a cross-functional team of 12 individuals representing each department within the company. o Designed the Layout and wrote the Copy for 120 unique marketing elements comprised of Direct Mail Packages, Collateral & POS materials. • Completed all 120 elements, from initial Copy through approvals, design & layout, to printed and delivered materials in 49 days.