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Work Background
ReckittBrand Manager | Personal Care Lead – Reckitt
Apr. 2019Parsippany, New Jersey, United StatesBrand Manager | Personal Care Lead – Veet, Clearasil, Scalpicin January 2022 – Present
Associate Brand Manager | Acting Brand Manager – Veet January 2020 – February 2022
Associate Brand Manager – Veet/Amope April 2019 – January 2020 In my role as Brand Manager and Personal Care Lead at Reckitt, I championed marketing initiatives for a diverse portfolio, managing multi-brand P&Ls and driving product activations. My efforts in building brand equity and fostering innovation led to a transformative brand overhaul for Veet, resulting in an increase in online consumption. By strategizing and launching targeted PR and media campaigns, I consistently drove increased ROI and product consumption. I mobilized cross-functional teams to ensure seamless product development and execution, all while overseeing brand budgets and delivering performance reports to senior leadership.
CotyMarketing Manager – Coty
Apr. 2015 - Apr. 2019Greater New York City AreaMarketing Manager – QVC & Zulily for Philosophy May 2018 – March 2019
Assistant Marketing Manager – QVC for Philosophy April 2015 – May 2018 As a Marketing Manager for QVC and Zulily at Coty, I was responsible for driving impressive e-commerce growth through strategic assortment planning, competitive pricing strategies, and innovative problem-solving techniques. My leadership in go-to-market strategies resulted in significant increases in digital sales and new customer acquisitions. I transitioned Zulily.com from third-party sales to direct brand sales, greatly boosting revenue and profitability. Additionally, I managed end-to-end e-commerce operations, developed marketing calendars, and collaborated with various teams to ensure cohesive brand execution.
BLJ WorldwideSenior Account Executive – BLJ Worldwide
Sep. 2012 - May. 2014New York, NYAt BLJ Worldwide, I played a crucial role in establishing a new office in Morocco, which expanded our target market and secured significant new business opportunities. I represented the company in high-level meetings with international officials and companies, enhancing our visibility and reputation. Organizing highly successful events in New York that attracted numerous prime ministers and first ladies, I boosted the firm's prestige and market position. My strategic planning and coordination of logistics, marketing, and public relations efforts ensured the seamless execution of international events.
BLJ WorldwideIntern
Jun. 2012 - Sep. 2012New York, NYDuring my internship at Brown Lloyd James, I gained valuable experience in the strategic consultancy field, supporting various projects and learning from industry professionals. This early exposure laid the foundation for my future career in brand management and marketing.
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