ReckittBrand Manager | Personal Care Lead – Reckitt
Apr. 2019Parsippany, New Jersey, United StatesBrand Manager | Personal Care Lead – Veet, Clearasil, Scalpicin January 2022 – Present
Associate Brand Manager | Acting Brand Manager – Veet January 2020 – February 2022
Associate Brand Manager – Veet/Amope April 2019 – January 2020 In my role as Brand Manager and Personal Care Lead at Reckitt, I championed marketing initiatives for a diverse portfolio, managing multi-brand P&Ls and driving product activations. My efforts in building brand equity and fostering innovation led to a transformative brand overhaul for Veet, resulting in an increase in online consumption. By strategizing and launching targeted PR and media campaigns, I consistently drove increased ROI and product consumption. I mobilized cross-functional teams to ensure seamless product development and execution, all while overseeing brand budgets and delivering performance reports to senior leadership.