Results-driven marketing strategist with 10+ years of experience in brand management, digital strategy, influencer marketing, and innovation launch planning within the CPG, beauty, and personal care industries. Proven track record of driving revenue growth, executing high-impact go-to-market strategies, and optimizing brand presence across digital and e-commerce platforms—including expertise in QVC.com and Zulily business dynamics.
I specialize in:
✔ Brand Strategy & Positioning – Crafting data-driven brand roadmaps that maximize market impact.
✔ Innovation Launch & Growth Strategy – Leading product innovation and in-market execution.
✔ Influencer & Digital Strategy – Developing high-ROI campaigns that amplify brand visibility.
✔ E-commerce & Retail Planning – Driving sales performance across QVC.com, Zulily, Amazon and retailer.com platforms.
✔ Marketing Analytics & Performance Optimization – Leveraging insights to refine strategies and improve conversion rates.
I help brands elevate their presence, increase customer engagement, and drive sustainable growth through a blend of strategic insight, data-driven decision-making, and creative execution. Let’s build something impactful together!More...