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Work Background
Dell TechnologiesPrincipal Product Designer
Jan. 2021100% RemoteReduction in Configuration Errors and Support Tickets by 33%, by establishing service blueprints and user research to identify confusion and process inefficiencies. Reduced cognitive load index of the configuration experience for sales makers from >79% down to <50%, with the result being a reduction in configuration time of 10%. Apply product model in Agile Development environment to reduce development times and design iterations by >30% , which received 100% positive feedback from the balanced team. Improved user satisfaction scores by 18% through insights-driven design recommendations, using user research and testing informed design decisions to improve customer satisfaction. Design System Implementation, drove 80% adoption of research-informed service blueprint templates across cross-functional design teams. Monitored and incorporated evolving UI patterns, component libraries, and accessibility standards into design recommendations—ensuring Dell’s interactive experiences remained modern, inclusive, and consistent across platforms.
Monster EnergyUX/UI Design Manager
Aug. 2019 - Oct. 2020Corona, California, United StatesDriving thought leadership around UX growth by initiating bi-monthly lunch and learns as a team building exercise and build UX awareness throughout the organization. Resulting in a 100% satisfaction rating for workshops. Lead 2 discovery and exploration of new strategic opportunities, and collaborate across sales/marketing, resulting 20% increase in social engagement for energy product in emerging market. Developed requirement gathering templates for stakeholders when requesting design resources, which increased the intake of new projects by 35% and ensured 100% of business goals are met. Design System Implementation for Internal Sales Applications increased build by >50% due to design guidelines and reusable design components and systems. Establish design mentorship program for jr. designers on the team, increasing their career path success by 100%.
Monster EnergyLead UI/UX Designer
Apr. 2016 - Aug. 2019Corona, California, United StatesDrove a 12% increase in page views and a 23% in social engagement after helping redesign an interactive design experience online, using award-winning design. Facilitate cross-org design workshops between Creative Directors, Brand Managers, and Engineering resulting in 95% participation rate, and aligning 5+ teams on holistic brand strategy. Hi-fidelity, rapid prototyping using HTML, CSS Frameworks, RWD, and Javascript libraries Stay current with the latest UI and Front-End trends, techniques, patterns, and libraries to deliver best-in-class interactive brand experiences. For Monster Athlete Development Program. I Conducted user testing and A/B experiments to evaluate design hypotheses and feature performance; delivered actionable insights via stakeholder readouts that drove data-informed design decisions and improved user engagement metrics. Resulting in 50%. Decrease in athlete payouts, Increase in brand awareness resulted in 170 new athlete signups, and 20%+ Athletes turning from amateur to pro.
j2 Global CommunicationsSr. UX/UI Designer
Oct. 2011 - Apr. 2016Hollywood, CADesign/Prototyped web and mobile applications utilizing: Interaction design, typography, and color.
Create high fidelity visual mockups for A/B testing, and usability testing.
Developed Style Guides for j2 Brands.
Prototype using Bootstrap and Foundation Frameworks
Lead demos of custom CMS-Sitefinity.
Increased conversion rates for product sales funnels.
DeVry Education GroupStudent
Feb. 2011 - Jun. 2014Sherman Oaks
OnSite ConciergeInterface/Interactive Designer
Nov. 2010 - Apr. 2012Henderson NevadaOnsite Concierge is a leader in content management over private wi-fi networks, related to the travel industry providing users with the hyper local experience at every destination. As a UI Designer i work closely with CEO and CTO with providing solutions for the user experience while on a private network. Job functions include:
Work closely with CEO and CTO on usability experience of private network portals.
Designed web portal/mobile interface for R66T products
Developed user functionality to create an intuitive, effective online experience across all devices
Sketch, prototype, wireframe, and flash animations.
Asset management of graphic files on server.
Project management-communicate effectively with developers to resolve issues
concerning design and functionality.
Atkins GlobalVisual/Interface Designer
Oct. 2008 - Oct. 2010Henderson, NevadaAtkins is one of the worlds leading engineering and design consultancies. They have breadth and depth of expertise to respond to the most technically challenging and most time critical infrastructure projects. As a interface/visual designer we assist the marketing depart and project leads in the submission of proposals to City, State, and National government jobs. Job Functions include:
-Proposal Cover Design and Layout
-Exhibit Graphics and Banners
-Info graphics -Multimedia and Flash animations -Video editing, lower third graphics
Ad EmphasisVisual Designer
Mar. 2007 - Aug. 2008Las Vegas, NevadaAdEmphasis, an award-winning design studio, provides its clients with a tremendous marketing advantage by being on the cutting-edge of new technology, methods, and design practices. I worked with various clients in the hotel, casino, and logistics industry. Brands include: Ameristar Casino, Structure Studios, GES(Global Exposition Services)- Developing and producing marketing materials. -Print Layout and Design
-Branding
-Casino Chip Development
-Brand Apparel
-Graphic Standardization
-Print Production
Onsite Computer SolutionsGraphic Designer
Jan. 2007 - Oct. 2008Las Vegas, NV
Harman Music GroupGraphic Designer
Mar. 2006 - Feb. 2007Sandy, UtahFor nearly as long as modern music has been created and recorded, Harman Music Group, a Harman International Company (NYSE-HAR) has been designing, engineering, and building the tools capable of enhancing every musician’s creativity and performance. Job functions include:
Project Managet and Creation of Marketing Collaterol:
Package Design
Product Catalogs
Manuals
Advertisements
Publication layout and design.
Color Separation Knowledge
Prepress Procedures
Press Check Experience
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