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Work Background
Ring of GrimRevenue Operations Manager
Sep. 2025Germany, BerlinAs Revenue Operations Manager at The Grim, I drive strategic member acquisition and optimise conversion funnels for a values-driven global community.
I design and implement multi-channel outbound strategies across X (Twitter), Instagram, and YouTube to engage high-potential prospects, whilst building sophisticated CRM pipelines and automation workflows that streamline the journey from initial contact to active membership.
My work combines strategic revenue operations with hands-on execution, tracking performance metrics, analysing conversion data, and continuously refining our acquisition systems.
By leveraging Al-driven tools and NEPQ sales methodology, I ensure meaningful engagement with prospects whilst maintaining the community's selective standards and cultural integrity.
I collaborate cross-functionally with selectors, community operations, and leadership to optimise every touchpoint in the member journey, from first contact through onboarding, driving sustainable growth for one of the most selective communities in the personal development space.
Ruan DigitalFounder
Oct. 2023South Africa, Cape TownBuilding web infrastructure and revenue operations systems for Cape Town small businesses, combining technical development with commercial strategy.
Core capabilities:
Full-stack application development across front-end and back-end environments, creating custom solutions when off-the-shelf tools don't solve the actual problem. Built Binx CRM, a gamified customer relationship platform with iOS-inspired design.
Website design and development with WCAG accessibility compliance, ensuring digital properties meet legal and ethical standards whilst optimising for conversion. Balance aesthetics with measurable business outcomes.
Revenue operations automation using HubSpot, Make.com, and custom API integrations. Design workflows that eliminate manual data entry, connect disconnected systems, and provide accurate reporting without constant maintenance.
Analytics implementation and conversion tracking across Google Analytics, Tag Manager, and custom dashboards. Transform metrics into actionable insights that inform strategic decisions.
Current projects:
Developing Nextcloud-based CRM solution for OpexIT (Australia), targeting distribution to 15,000 resellers. Building scalable architecture on open-source infrastructure that solves operational challenges for businesses overwhelmed by traditional CRM complexity.
Creating comprehensive web solutions for local businesses across hospitality, professional services, and retail sectors.
Translating business requirements into technical specifications that solve underlying operational challenges.
Establishing partnerships with automation specialists to expand service capabilities whilst maintaining quality standards.
Technical environment:
JavaScript, Python, SQL, Firebase, Nextcloud development, HubSpot API, Make.com, Google Analytics, Tag Manager, HTML/CSS, responsive design frameworks, WCAG 2.1 accessibility standards
FourthRevEnrollment Advisor
Jun. 2023 - Aug. 2025United Kingdom, LondonChallenge limiting beliefs and unlock career potential for professionals seeking transitions into high-demand fields. Rather than simply matching people to programmes, I use psychological insights and NEPQ questioning to help individuals recognise sophisticated capabilities they already possess but consistently undervalue.
Key outcomes:
• Facilitated 240+ successful career transitions in two years, helping professionals pivot from diverse backgrounds (teaching, real estate, retail) into data analytics and financial analysis roles
• Identify and translate "invisible" transferable skills - particularly pattern recognition abilities that clients dismiss as "just intuition" but are essential for analytical roles
• Combat imposter syndrome by guiding clients to articulate past problem-solving successes and apply those frameworks to new challenges
• Provide honest consultancy - including redirecting prospects when programmes aren't suitable fits, building trust through integrity rather than sales pressure
Core approach:
Deploy targeted questioning to uncover the real barriers holding people back from career advancement. Address the psychological conditioning that convinces talented individuals they need formal permission or additional credentials to pursue roles they're already qualified for. Help clients see past intimidating job titles to understand what the actual work involves.
The role isn't about enrolment - it's about helping people stop asking for permission to pursue careers that match their true capability.
SanlamFinancial Advisor
Apr. 2022 - Jul. 2023South Africa
BreakNet Solar (PTY) LTD.Data Analyst
Jan. 2022 - May. 2023RemoteAs a Data Analyst, I embark on a storytelling journey. It starts with crafting test cases and SQL scripts, weaving detailed data and designs. Using HTML and JavaScript, I automate bi-weekly reports, minimizing errors. With Cron Jobs and SQL procedures, I integrate data seamlessly. Extracting insights from Google Analytics and AdWords, I shape the narrative, supporting effective SEM campaigns. In the end, I’m not just a storyteller; I’m the architect of understanding, shaping data into actionable insights.
The UnlimitedSenior Sales Executive and Area Manager
Dec. 2019 - Dec. 2021South Africa
South african department of educationBehavioral Health Specialist
Apr. 2017 - Jul. 2020Middelburg, Eastern Cape, South Africa
Kohin the company for the youthYouth coach
Jan. 2012 - Dec. 2016Prieska, Northern Cape, South Africa
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