Marcos García - Partnerships Lead, TikTok

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Work Background

TikTokSports & Entertainment Partnerships

Nov. 2024Madrid, Comunidad de Madrid, España

TikTokSports Partnerships (Publishers & Sports Properties)

Jan. 2024 - Nov. 2024Madrid, Comunidad de Madrid, España

European CommissionExpert Evaluator For the European Commission [AI - Sports - CCIs]

Jan. 2023Bruselas y alrededores

TikTokSports & Gaming Partnerships (Top Creators, Public Figures & Athletes)

Nov. 2021 - Jan. 2024Madrid, Comunidad de Madrid, España

We Are EraSenior Partnerships Director

Jan. 2019 - Jan. 2021Madrid, Comunidad de Madrid, España- Sponsorships - Strategic Partnerships - Project Management - Business & Sales Strategy - Digital Marketing Strategy - Talent Management - Influencer Marketing Campaigns - Brand Growth - Teams Management We Are Era is the first of its kind media company combining studios, a talent agency and reach under a single Europe-wide roof. The company is part of RTL Group and Bertelsmann since 2019. We Are Era's vision is to Craft the Zeitgeist in over a dozen European markets with 240 employees at offices in Amsterdam, Berlin, Cologne, Copenhagen, Paris, Madrid, Milan and Stockholm. Its productions and campaigns for broadcasters, brands and NGOs have already won multiple awards. We Are Era's stories deliver impact and attitude; they are developed and told by and for people all across Europe. Projects range from TV productions and fictional series to innovative formats on social media platforms such as TikTok, YouTube, Instagram and Twitch. Under the MESH Collective label, We Are Era allies productions for NGOs, institutions and foundations with a view to promoting youth extracurricular education. The company turns influencers and artists into cross-platform personality brands, which in today's landscape means social media, TV, podcasts, the big screen and the music charts. The international team has an active knowledge of every idiom – from mainstream to subculture, from the Fridays for Future movement to K-pop culture. More info: https://www.weareera.com

MagmaCulturaRegional Partnerships Director

Jan. 2017 - Jan. 2019Barcelona, Cataluña, España- Business Development - Strategic Partnerships - Project Management - Business & Sales Strategy - MK & Comms Planning - Ticketing Services - Teams Management MagmaCultura has put together a team of professionals with a vast experience in order to offer the best solutions in cultural management. Culture and people are inseparable concepts. Culture is a reflection of the values, identity, creativity, and expressivity of an entire society, and its manifestations are the best indicator of its richness. The future of any community lies in the proper management, apprizing, presentation, and communication of the fundamental resources which characterise it. MagmaCultura is the result of more than twenty five years of collaboration at important cultural facilities and the execution of conceptual, exhibition, and strategic projects for culture, tourism, and education. It is a platform created in order to offer solutions for optimising the resources of cultural, natural, tourist, and urban heritage, used as a means of dynamisation in meeting the new economic, social, and educational challenges which modern society is faced with. More info: https://magmacultura.com

FJ CommunicationsPartnerships & Digital Marketing Director

Jan. 2015 - Jan. 2017Miami, Florida, Estados Unidos- Project Management - Commercial Partnerships - Digital Strategy - Influencer Marketing - External and Corporate Comms - Public Affairs and Lobbying - Training For Spokespeople - Advanced PR - Ad Campaigns - Crisis Communications - Events Organization - Social Media Strategy - Internationalization Plans - Teams Management Main clients: Google (Tech), Visa Inc. (FinTech), Visa Europe (FinTech), The Economist (Media), Ogury (Big Data), Baxter (Healthcare), WesternUnion (Finance), SWISS (Airline), NATPE (Media & Audiovisual), Manchester City Football Club (Sports), Universal Group (Music), Total (Energy), Royal Enfield (Motorcycles)

ICEXInternational Trade Advisor

Jan. 2013 - Jan. 2015Miami, Florida, Estados Unidos- Music Department - Books Department - Audiovisual & Media Department - Sports Department - Entertainment Department - Education Department

Jan. 2012SpainForums, panels, postgraduate programs, training programs and professional meetings (2012 - current)

MAGAR CulturaCo-Founder

Jan. 2010 - Jan. 2013Principado de Asturias - SpainMAGAR Cultura was a consulting firm which generates specialized services in cultural project management, strategic consulting and legal advice specialized in creative environments. MAGAR Cultura solved problems detected within the creative/cultural projects at strategic, technical, legal and logistic level. MAGAR Cultura offered three specialized services: MAGAR Consultoría (project management) MAGAR Legal (legal services) MAGAR Management (artists management)

Music & Business®International Consultant

Jan. 2007- Strategic Partnerships - Business Development - Project Management - Professional Advising - Digital Marketing Strategy - Booking & Festivals - Internationalization Strategy - Sponsorships

Escuela Municipal de Música Gozón I Patronato Cultura Siero I Escuela Municipal de Música AllandeMusic Dept. Coordinator

Jan. 2003 - Jan. 2010Principado de AsturiasWorking together with highly qualified teams to apply innovative learning strategies. Total students: 1000+