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Work Background
ShotTracker Inc.Sr. Director of Marketing
Sep. 2024
RonawkChief Marketing Officer
Jan. 2022 - Jan. 2024Olathe, Kansas, United StatesLead marketing and demand generation strategy for a biotech startup that specializes in revolutionizing the cell culture industry.
Dunbarton CorporationAdvisory Board Member
Jul. 2021 - Mar. 2024Dothan, Alabama, United StatesIn this role, I analyzed business operations, sales, marketing, and market segments as a strategic consultant and partner, building future growth strategies and success. I outlined business growth strategies to drive growth in new geographies, new product segments, and new customer relationships that contributed to a 10% increase in revenue. I also spearheaded a marketing and sales technology overhaul including CRM and marketing automation to create more robust customer relationships.
Foundation MagneticGo-To-Market Growth Strategist & Fractional Chief Marketing Officer
Aug. 2020Kansas City Metropolitan AreaIn my own company, I commanded the development of all client strategy and tactics. I sourced and seated teams of experts dedicated to enhancing marketing organizations. I authored executable plans and tactics for clients in manufacturing, distribution, software, SaaS, e-commerce, building products, home services, construction, and architectural industries. I also constructed and grew sales and marketing programs, boosting customer volume and revenue. A few statistics include: • Boosted website traffic for clients by 50%.
• Developed LinkedIn-based sales strategies and automation increasing revenue by 25%.
SellozoHead Of Marketing
Jul. 2020 - Mar. 2022Kansas City Metropolitan AreaAt Sellozo (an early-stage startup), I outlined and built all marketing strategies and programs. I authored content marketing, social media, and public relations strategy. During this time, I increased the development of influencer partnerships, enlightening the visibility of the brand. I created the inbound and outbound campaigns, growing customers and affiliates by 10%+. I also delivered a HubSpot CRM integration and developed a new WordPress website producing a 28% increase in customer retention, lifetime value (LTV), and annual reoccurring revenue (ARR). On another marketing front, I launched a Google Ads strategy driving conversion efficiency by 400%+. I also overhauled the lead generation process, slashing the cost per lead from $1000 to > $200.
DH Pace Company, Inc.Chief Marketing Officer
Sep. 2017 - Jun. 2020Olathe, KansasDuring these 8 years, I created the marketing strategy, planning, and implementation plans for all brands, driving awareness, lead generation, communications (PR), digital, content, influencer, search engine marketing (SEM), search engine optimization (SEO), remarketing, and social initiatives focused on KPIs across 55+ brands creating 350% ROI. I led e-commerce for 45 websites, 100 social channels, and 55+ brands, skyrocketing revenue from $0 to $2M+ annually. Remarkably, I saved company cost to acquisition by 50%, raising leads by 25% by year.
DH Pace Company, Inc.Head of Marketing and Communications
Oct. 2012 - Sep. 2017Kansas City, Missouri AreaI specified and constructed market research programs, targeting customers with specific marketing messages and initiatives driving customers’ revenue by 100% in 6 months. I authored communication strategies and metrics for 35 local brands boosting revenue and 120% in profitability.
VMLClient Engagement Supervisor
May. 2010 - Oct. 2012Kansas City, Missouri AreaThe premier digital marketing agency with clients across the Fortune 500 • Led all agency projects for Sam’s Club, International Truck, and Ford/Lincoln which included comprehensive digital strategies involving account management, media, analytics, SEO, SEM, project management, design/creative, and technology.
• Developed and managed all marketing techniques including email, social media, lead generation, organic search optimization, CRM, e-commerce, and marketing strategies to deliver increased ROI and brand awareness. • Led the cross-functional operations team to re-design websites for all three clients to drive search optimization strategies, usability, conversions, multi-channel retail merchandising, and traffic growth.
• Built a third-party consultative team to develop a new e-commerce platform for Sam’s Club to drive usability which drove conversion up 20% in three months.
• Drove adoption of brand usage and website style through all elements of mobile and online offerings.
• Led optimization of web analytics and organic search enhancements delivering customer path insights, customer profiles, and buying patterns to drive growth in multiple channels.
Greenbook Data SolutionsManaging Director
Apr. 2006 - Nov. 2009Lenexa, KS-Led the development & implementation of cross-functional teams to re-design, re-brand, and re-package existing product offerings by simplifying messaging and creating new sales tools, resulting in a 300% increase in top-line revenue and profitability. -Led strategic development, rollout, and expansion of several large interactive product development projects including a SQL database development project, a relational web content delivery system, a market-focused web 2.0 community, a CRM and marketing automation integration, and a multi-site custom WordPress website development.
-Led Aggressive cost management eliminated internal inefficiencies to decrease processing time of content and data by optimizing internal processes, managing expectations, and advancing the development of innovative product engineering thus saving the company over $1M and increasing profit significantly.
-Developed strategic and tactical marketing efforts for the business unit including promotional marketing, event marketing, sales collateral, new product messaging, interactive marketing, ROI analysis, data management, & production for all integrated marketing products.
-Directed the development and operations of product development programs while reducing expenses and driving revenue development saving the company over $1M in the first year.
-Managed contract and vendor negotiations, program start-up, and administration of data licensing & mobile application development product launch with outside partners.
-Developed a national market-launch program presentation to critical business partners to promote revamped traditional and interactive product lines, allowing agriculture market to utilize up-to-the-minute safety, regulatory, and chemical safety data within their operations.
UBM TechSales and Marketing Director - Software Development Group
Jan. 2005 - Mar. 2006Lawrence, Kansas Area-Led strategic growth initiatives to increase advertising revenue, subscription revenue, and client engagement.
-Developed strong online and traditional media crossover opportunities to support business and audience.
-Developed strategic marketing plans, created innovative new product messaging and branding campaigns to increase awareness and leadership in the mobile, interactive, and traditional business markets that lead to increased market exposure and doubling of market share.
UBM TechSales and Marketing Manager
Mar. 2000 - Jan. 2005Lawrence, Kansas Area• Developed strategic and tactical efforts for directing marketing at customer events, trade shows, business media, traditional marketing, and promotional materials.
• Partnered with sales to build face-to-face presentations to drive revenue for magazines, web sites, and special projects with Global accounts. • Led internal and external marketing strategy and design ideas for marketing.
• Directed and managed all strategic web initiatives to enhance market penetration and grow usage of company products.
UBM TechAccount Manager
Oct. 1999 - Mar. 2000Lawrence, Kansas Area• Managed all marketing and sales opportunities for key vendors in the market to drive growth in traditional and interactive revenue streams. • Developed and delivered customized business proposals to drive revenue and market growth.
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